1. The Power of Seven
When choosing a price point for your product, studies have shown that prices ending with a number 7 (specifically in the dollar amount) sell more. In other words, set your price at $27.95, $47.95, $87.95 etc. Want evidence? Just look at any major marketing site online and see how they price. The number 7 has been proven to be the most appealing number.
2. Leave Them Wanting More
When constructing your sales letter, try to make it carry over to multiple pages. Create the impression of added value by ending each page with a question or a phrase that makes the visitor have to go to your next page. Something as simple as, "To see the 7 exciting bonuses that come with every package..." You get the idea. Each page adds to the perceived value of the product. Leave them wanting more at the end of every page.
3. A Great Traffic Generator
Place a free news ticker on your web site. Having fresh content makes your site much more important in the eyes of Search Engines. You can choose a topic relevant to your web site. Check out http://www.7am.com/ticker/ and get a free news ticker today.
4. Increase Your Credibility
Would you believe something as simple as your handwritten signature on your site can make a big difference in how you are perceived? Scan your signature, edit it into a web graphic and use it on your page in the signature/guarantee area. When someone sees your guarantee combined with your signature, it increases your credibility by leaps and bounds.
5. The Wisdom of Simplicity
Use short, to-the-point sentences in your sales letter. Keep your words simple. Remember, you are not teaching an English or vocabulary class. The simpler and easier to read, the better.
6. Use a Secure Server for Orders
Make sure you are using a secure server for credit card transactions. I've seen too many sites accepting credit cards on a non-secure page, and while this doesn't necessarily mean there will be a problem, it is perception that counts. Convincing people that it is safe to purchase online is an ongoing battle; don't make it any harder than it has to be.
7. The Power of a P.S.
Did you know that most people look directly at the end of a letter first? (Don't you?) We all look to see who it is from, how they sign off, and what the P.S. is about. So don't miss the opportunity - include a P.S. in your sales letters that restates your main offer and benefits.
Well, these ideas have been used by many successful internet marketers to increase the profitability of their email marketing. I hope they prove to be beneficial to you as well.
GREG PURNELL is an internationally-known speaker and Internet Entrepreneur. Born in Dallas, Texas, he has lived in Kyrgyzstan, Romania, Papua New Guinea and other countries as a business consultant, language learner, and good-news ambassador.
Considered a top Internet marketer, Greg is the Editor of the award-winning "How to Make Money from Home" online newsletter.
First make sure that the people you are sending your... Read More
One of the biggest concerns for Realtors who publish their... Read More
Any business today, be it online or off needs a... Read More
1) Website FocusMake sure your site is focused on a... Read More
With all the safelists and different methods for using them,... Read More
Here are the ten most important tips to ensure you're... Read More
Email EtiquetteIn order to effeciently communicate on the Internet it... Read More
One web advertising strategy that can help you become popular... Read More
If I sent you an email that said: "The Big... Read More
We all know that email is probably today's most popular... Read More
Writing ads for either your own products or affiliate products... Read More
Does it seem to you that when you view "openings"... Read More
The #1 Thing You *MUST* Have Before Even Thinking About... Read More
Are you dead sure about receiving of all the important... Read More
* The Automatic Responder is generally referred to as an... Read More
Before the advent of email most of us, other than... Read More
Even though many people have been writing e-mails for a... Read More
If you have auto response system set up for following... Read More
Congratulations, you just made a sale!Congratulations, you just made a... Read More
Successful online business can't be led without email marketing. Many... Read More
This holiday season 15 percent of consumers in the US... Read More
How many times have you realized that your email simply... Read More
There are many avenues available for marketing online products. Radios,... Read More
Now that we've explored the importance of sending permission-based email,... Read More
With all the negative Publicity that S.pam is Getting, Permission... Read More
If you've written numerous articles, you can use them to... Read More
Your e-commerce website relies on its customers to become returning... Read More
Don't forget people are so busy now they will only... Read More
When you are an expert, you sometimes forget that others... Read More
Although it may not be practical to put a dollar-sign... Read More
Autoresponders are an important asset to an Internet Marketer. When... Read More
After endless hours of writing, designing and programming your brand... Read More
Do you publish an e-zine or newsletter? If you answer... Read More
I got my first email account way... Read More
When it comes to your business e-mail communications, you need... Read More
If you design kitchens, is another kitchen designer your competition?... Read More
Tired of silly old email enquiries? Say hello to autoresponders!If... Read More
Type "email etiquette" into the search bar of any popular... Read More
Most people now know the official definition of spam- Unsolicited... Read More
Given the inherent problems with traditional marketing techniques, it`s important... Read More
Newsletter publishing has always made a lot of sense. It... Read More
You hear it all the time... email signature, sig file,... Read More
One of the most effective methods of advertising your e-zine... Read More
If you are really interested in conducting a successful, effective... Read More
When you are an expert, you sometimes forget that others... Read More
* The Automatic Responder is generally referred to as an... Read More
I bet you want to know what that one great... Read More
We all know that email is probably today's most popular... Read More
Now there is no law that says you have to... Read More
-- Email Appending and ECOA Match Rates Revealed --NEWTON, MA,... Read More
Hi you may or may not know that your Autoresponder... Read More
Gartner estimates that half of the 5.5 trillion emails sent... Read More
If you're like me, there are certain types of email... Read More
This Stanford University study surveyed the leading research on virtual... Read More
Website promotion is certainly a main focus of all business... Read More
What is an Autoresponder?An Autoresponder is a program or service... Read More
Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More
Now that we've explored the importance of sending permission-based email,... Read More
If you are just starting out as an Internet entrepreneur... Read More
Have you ever heard email described as, "the killer Internet... Read More
Unless you use the Internet only for surfing and never... Read More
Here are the ten most important tips to ensure you're... Read More
An autoresponder gives you the ability to send messages effortlessly... Read More
Email is still the King in Internet marketing. Many people... Read More
It's been said before, but important to re-emphasize, e-mail is... Read More
An autoresponder is a very powerful tool for any online... Read More
Email Marketing |