Email List Management

How do you get the most out of your list?

We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?

Once you have a list of any size built-up, you must start broadcasting to it. This is important for a couple of reasons;

1. You have to realize that a good percentage of your list will have people that are new to marketing on it. You might think of these subscribers as being in a kind of stasis--they're really just checking things out. So one purpose of broadcasting is to stir up some interest or excitement among these new-comers.

One good way to do this is with contests. For example a friend of mine had a referral contest and the prize was $200.00 cash. The great thing about this contest was that, even if you didn't win, you still got a lot of really great free things for signing-up, and it was free also.

2. You will make many more sales and sign-ups with your broadcasts.

Don't broadcast more than about once a week, but do broadcast. One week, give away freebies, or have a contest or business tips, the next week advertise. Be charming and entertaining. Use some flare, to have a more distinct personality and stand out from the crowd of faceless form letters!

Remember, if you don't broadcast to your list and keep it active, your list may soon shrink to nada.

Copyright 2005 Brian Beshore

Brian Beshore is an Internet Marketer and professional copywriter for Article Insider. He is the creator of the Become Your Own Boss Program; http://www.surfinsafari.net

---

Autoresponder Tips

An autoresponder is useful for, well, responding to people who... Read More

What Is An Email Signature And What Do I Do With It?

You hear it all the time... email signature, sig file,... Read More

How to Structure Your Follow-Up Sequence for Maximum Profit

Before I do this, let me describe how autoresponders work.... Read More

The 12 Most Common Newsletter Design Mistakes

Your newsletter's success depends on its design. An attractive, easy... Read More

Creating Demand With Email Newsletters

You've launched your web site. You've implemented a public relations... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual... Read More

Why Use Permission-Based Email Marketing?

The goal of all marketing is to attract interest in,... Read More

Using Emotional Triggers in Ad Writing

Writing ads for either your own products or affiliate products... Read More

5 Rules of Forwarding E-mails

Forwarding of e-mails is one of the topics I get... Read More

Improve Email Deliverability: 15 Tips for Email Marketing Success

Delivering email newsletters and sales messages to opt-in subscribers and... Read More

Autoresponders - One Simple Trick That Will Improve Your Results

Autoresponders, or responders, are simply programs that allow you to... Read More

Who Is Your Real Competition?

If you design kitchens, is another kitchen designer your competition?... Read More

Email Deliverability Tips

Ensuring requested opt-in email is delivered to subscriber inboxes... Read More

Build or Buy--Should You Build Your Own Opt-in Email List?

The easiest way to acquire an email list for your... Read More

Is Your Autoresponder Truly Promoting Your Company?

Getting other people to promote your web site is one... Read More

Lesson #1: Autoresponders 101

What the heck is an autoresponder?An autoresponder is much like... Read More

Can You Win The Battle By Using A Toothpick?

Every business needs a low cost way to reach targeted... Read More

Realtors ? Is Your Newsletter Increasing Sales?

If you are a REALTOR focused on residential sales who... Read More

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming... Read More

How Effective is Your Email? How Can You Tell?

Is your email getting to your list members? If so,... Read More

Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent!

No doubt one of the overriding concerns you have is... Read More

3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day

As an Online Home Based busy owner you will reach... Read More

How to Start A Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most... Read More

Virtual Marketing in a Tangible World

One of the greatest challenges facing business owners and managers... Read More

Promote Your Products Without Annoying Spam Filters

How many times have you realized that your email simply... Read More

A Guide To Using an Automatic Responder

It's unbelievable....that many people do not know, that an automatic... Read More

The Lazy Way To Build A Responsive Opt-In Email List

If you're in business on the Internet to make a... Read More

Use Permission Based E-Mail Marketing to Promote Your Home Based Business

With all the negative Publicity that S.pam is Getting, Permission... Read More

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center

Sustainable email sending programs in an inherently hostile environment now... Read More

The Goose That Lays Golden Eggs

Ever wondered what it would be like to have a... Read More

Sequential Autoresponders Build Customer Relatonships

A powerful reason for making the switch from using the... Read More

The Moneys In The List - But How Much?

The internet seems to be full of hyped up business... Read More

Email Marketing Kung Fu

Have you ever heard email described as, "the killer Internet... Read More