I've been sending out email camapigns for clients for over 6 years, and in that time I've seen variations in clickthrough ranging from 3% to 84%!
Some of this is due to the product, or the professionalism of the website, but a great part of it is down to the message that is sent.
So how can you maximise the chances of getting adecent response from your first email campaign?
Follow these simple rules and your email camapaign should be successful right from the beginning.
1) Know What you Want Before you sit down and write your email, think about what you wan tot achieve from it. more visitors to your website? More sales for a hard to sell product? More signups to your newsletter? Or something completely different? Whatever the aim, keep it in mind while writing your email
2) Spell It Write!! There's nothing worse than receiving a marketing email with poor spelling and grammar. If you can't spell and your email doesn't sound right, how can you expect people to buy from you? A marketing writer such as Angela Sherman of Content Creation can help you with this.
3) Not Too Long Keep paragraphs short and punchy - you have very little time to grab people's attetion, and text on a screen is notoriously difficult to read once a paragraph hits more than 4 lines. Stick to simple words, short phrases and paragraphs consisting of just 1-3 short sentences.
4) DON'T SHOUT! USING ALL CAPITALS IS DIFFICULT TO READ AND LOOKS AS IF YOU ARE SHOUTING. DON'T DO IT!
Occasional use of capital letters to emphasise a word is ok, but be aware that some spam filters delete email messages with words all in capitals.
5) Call To Action The first two sentences of your email should identify a possible problem the recipient may have, tell them who you are, and what you want them to do.
So sentences such as: "Fed up with not appearing in search engine listings? NikkiPilkington.com offer guaranteed top listings in most major search engines. Click here for your free report" get the message across quickly and easily. Then you can use the rest of the email to expand on your products and services.
6) Conclude & PS If you have a fairly long email, don't forget to repeat the call to action at the end, and in a PS to remind the reader once again what they should do.
7) Sense of Urgency Create a sense of urgency by using phrases such as 'First 50 to apply' or 'Only valid until' - fear of missing out on something always generates a good click through - guaranteed
So that's your 7 step guide to a great email marketing campaign - for more free internet marketing articles, please visit www.nikkipilkington.com
Nikki Pilkington is the owner manager of NikkiPilkington.com, an internet marketing consultancy based in Northampton UK. Nikki has been marketing websites for almost ten years and specialises in search engine listings and email marketing.
A common practice in today's e-commerce environment is to use... Read More
The #1 Thing You *MUST* Have Before Even Thinking About... Read More
1. When you make your first sale, you need to... Read More
Need a fresh idea for your e-zine content? Do an... Read More
Tired of silly old email enquiries? Say hello to autoresponders!If... Read More
Before the advent of email most of us, other than... Read More
Dear Friend:If you're out there networking and have been for... Read More
Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More
When you are an expert, you sometimes forget that others... Read More
The best way to make money on the Internet is... Read More
Most people online are very familiar with the Nigerian Email... Read More
-- Email Appending and ECOA Match Rates Revealed --NEWTON, MA,... Read More
Ever wondered what it would be like to have a... Read More
I get e-mails all the time from people on my... Read More
Running a contest for your e-zine subscribers or web site... Read More
A term that confuses just about everyone is "autoresponder". When... Read More
If you've written numerous articles, you can use them to... Read More
If you are a REALTOR focused on residential sales who... Read More
Email is still the King in Internet marketing. Many people... Read More
I remember reading time and time again when I first... Read More
Most email marketers know that it is important spam-check email... Read More
Another powerful reason for making the switch from using the... Read More
One of the biggest concerns for Realtors who publish their... Read More
A lady emailed me yesterday very upset over the fact... Read More
Free email accounts are great if you want to hide... Read More
Hi you may or may not know that your Autoresponder... Read More
Don't overlook your current customers. After all, they're the ones... Read More
1. Collect leads with your autoresponder. You will get an... Read More
So, why would you want to send your campaigns out... Read More
One of the best and newest tools out there for... Read More
For those of you who aren't familiar with the term,... Read More
The easiest way to acquire an email list for your... Read More
What if you could send out all the information that... Read More
Sustainable email sending programs in an inherently hostile environment now... Read More
First make sure that the people you are sending your... Read More
Newsletters are often thought of as easy, do-it-yourself communications projects.... Read More
Do you publish an e-zine or newsletter? If you answer... Read More
Imagine going to bed and waking up in the morning... Read More
If you've reached the point of exhaustion trying to keep... Read More
After endless hours of writing, designing and programming your brand... Read More
The neurophysiological dynamics of understanding each email message are very... Read More
Newsletter publishing has always made a lot of sense. It... Read More
If you are really interested in conducting a successful, effective... Read More
In my e-mail one day, I received the following message:... Read More
Don't forget people are so busy now they will only... Read More
Any business today, be it online or off needs a... Read More
Millions of people use their computer everyday as a form... Read More
Before I do this, let me describe how autoresponders work.... Read More
If you do business as an affiliate, then you're constantly... Read More
Need a fresh idea for your e-zine content? Do an... Read More
Forwarding of e-mails is one of the topics I get... Read More
One of the most effective methods of advertising your e-zine... Read More
You've probably read 1000 times that "the money's in the... Read More
Ever wondered what it would be like to have a... Read More
If you are trying to get an opt-in email list... Read More
If you have auto response system set up for following... Read More
Did you know that one of the major purposes of... Read More
The key to the success of e-commerce is in the... Read More
Do you have a list of e-mail addresses of your... Read More
Just about every successful Internet Marketer will tell you that,... Read More
If you've been getting caught up in all this talk... Read More
No doubt email is still the best way to get... Read More
Further to my previous issues this subject continues - part... Read More
Tired of silly old email enquiries? Say hello to autoresponders!If... Read More
How to use the latest e-messaging strategies to increase profits.Many... Read More
3 Characteristics Of "The Right Business" ModelThe business must service... Read More
Email Marketing |