How to Make Your Email Smile

Technology has a tendency to be impersonal and unfriendly - if you let it. Think of the last time you received an email from someone, read it, and said to yourself, "Boy was that a lifeless, mal-prepared, impersonal message - looks like Randy really cares to stay connected with me."?

You don't want to be like Randy. You want to make the recipient feel like you're right there next to them. You want someone to be excited when they receive an email from you. And you want to reassure people that email can be personable, Viagra SPAM notwithstanding.

Email is one of the major mediums of business communication. As such, treat it with the same level of personality you hope to convey through daily, face to face interactions. In other words, if you think of your emails as real conversations, you will elicit real connections. Here are a few ways to make your emails "smile" so you maximize the comfort and engagement of the recipient.

Write Conversationally
No email will ever beat face to face interaction. But you do enhance the level of friendliness if you write in a conversational tone. Use simple words. They sound genuine. Don't try to impress someone by thesaurusizing your email with terms you wouldn't use in person? it sounds diaphanous, limpid, and transpicuous.

Also, don't be afraid to use one or two word sentences. After all, you use them every day in your face to face conversations ? so why is email any different! I suggest exclamations like "Wow!" and "That's great!" to make the reader feel your presence.

A great acid test for this is to read every email aloud before you send it. When you finish, ask yourself this question: "Does my email make it sound like I am personally engaging with the recipient?" People truly appreciate it when you create a memorable presence.

Use Italics, Boldface and Punctuation!
One of the pitfalls of email its inability to convey emotion. Often your correspondent won't understand if you are serious or kidding, happy or sad, frustrated or euphoric - unless you are expressive. So use italics to highlight key words that show the person exactly what you want to say. Otherwise, your opinions, statements and stories will be misinterpreted. (The same goes for boldface words)

And no matter what anyone says, exclamation points are awesome! They completely alter the emotion of the sentence. Don't be afraid to use them. But don't put one in every sentence! People will think you're on drugs! And they will freak out! Ahhh!!!!

Subject Headings
If there was ever a place in your email to add personality, it's the subject heading. After all, people get dozens of emails a day ? so what do you do to entice them to read yours first? It's almost like the first impression or ice breaker of your conversation. So, have fun with it! Put something to grab attention like a joke, quotation or an interesting phrase. You have plenty of room too (up to 54 characters), so don't be afraid to fill up the space.

One of my favorite subject headings is to pose a question related to the body text such as "Why don't people talk in elevators?" or "Did you see that game yesterday?" Just like your face to face conversations, the difference between a boring and exciting subject heading is all about engagement, i.e., "Hey" vs. "Good morning Paul, how was your weekend?"

Emails Can Smile
The way you write and send your email personifies your attitude, values and interpersonal effectiveness. Unfortunately, friendliness and engagement are the things we sacrifice for technological speed and efficiency. But just because email is faster, doesn't mean it has to be less friendly. And just because email is sent across the country, doesn't mean it can't be engaging.

Therefore, an email that sounds like a person will be treated like a person. If you want illicit excitement, think of your emails as real conversations. Consistently write in a conversational, friendly and engaging tone. Then, the communication within your network will be more personable, fun and memorable - simply because you made your emails smile.

© 2005 All Rights Reserved.

Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.

---

The Opt-In Secret

Everyone knows that in order to be successful online you... Read More

Lumpy Mail Gets Your Message Through

When it comes to your gravy, lumps are bad. When... Read More

Top 5 Reasons to Use Autoresponders

One of the best and newest tools out there for... Read More

Are You Making These Email Mistakes?

Every day, I receive at least 300 emails. I will... Read More

The Lowdown: How To Create And Send HTML Email

I am frequently asked how to create and send HTML... Read More

Are Your Emails Being Heard

Yes, the headline is spelled right. What if you had... Read More

Introduction to Autoresponders

If you've reached the point of exhaustion trying to keep... Read More

How to Make Your Email Smile

Technology has a tendency to be impersonal and unfriendly -... Read More

Top 3 Reasons Why RSS Is Better Than Email

Everyone is talking about RSS. Blogs, newsites and the like... Read More

How to Build Your List

Your list is your life. If you do not have... Read More

15 Ways to Manage Your E-Mail More Effectively

? Are you tired of searching for e-mail messages you... Read More

Website Promotion Through Newsletters

Website promotion is certainly a main focus of all business... Read More

E-Newsletter Layout: Add White Space to Improve Readability

White space in newsletters is like pausing in conversation. Take... Read More

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

If you're looking for low-cost ways to promote your business... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that... Read More

How to Laser Your Email Messages

If you're in business and use email, you've likely learned... Read More

The Key (Board) to Success: Effective Emailing

Email is THE medium of communication for business transactions. Unfortunately,... Read More

How To Create An Irresistible Subject Line For Your Next E-mail Promotion

As I logged into my e-mail account, I clicked on... Read More

Click for Success!

Being online for the last five or so years has... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success... Read More

Autoresponder Services Improve Your Profits

Perhaps you, like me, have web hosting that includes, free... Read More

Dont Use FFAs To Build Your Newsletter Subscriber

For those of you who aren't familiar with the term,... Read More

Let The Email Wars Begin

Things just got a lot hotter in the hyper-competitive world... Read More

Email Etiquette III

Further to my previous issues this subject continues - part... Read More

How to Do an E-mail Interview in 9 Easy Steps

Need a fresh idea for your e-zine content? Do an... Read More

Email List Management

How do you get the most out of your list?We... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a... Read More

Email Marketing - The End Is Nigh!

Consider if you will the resources, the time and the... Read More

12 Tips For Writing Winning E-mail

Learning to write more effective e-mail is a valuable skill... Read More

Six Tips for Nonprofit E-mail Success

An opt-in e-newsletter is one of the most effective marketing... Read More

BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through

Email may be fast becoming the preferred means of business... Read More

Viral Marketing Tips: Greeting Cards

When we speak about viral marketing, we are not talking... Read More

5 Rules of Forwarding E-mails

Forwarding of e-mails is one of the topics I get... Read More