A Single Email Is Never Enough

"Repetition is the key to advertising (marketing)". Those words were said by a friend of mine, Jason Olson, back in his days of selling radio and direct mail ads.

Jason, now the owner of Ultimate Web Designing (http://www.ultimatewebdesigning.com), said that a particular business owner was willing to buy a single month of advertising to see if it would be cost effective to do a full ad campaign. Jason told him that the consumer needs to be "hit" with the marketing message repeatedly in order for them to take in the message, understand it, and take action.

This also applies to email marketing. A very small percentage of people will respond immediately while others need to see your message a number of times before they even think about responding to your offer.

It has been said that nearly 70% of the market is made up of those people who take their time, shop around, and need to see offers more than a few times before giving them any consideration.

Therefore, your goal is to effectively reach, persuade, and motivate this large segment?which is nearly impossible to do with a single mailing. Repeating your marketing message is essential to attract this all important group.

Statistics have shown that the majority of sales occur in the follow-up process. However, you'll need to do so in a timely, consistent, and convincing manner.

Repetition helps the consumer comprehend your offer, emphasizes how it would benefit them, and reinforces the urgency. Try revamping your next email marketing campaign into a string of messages and you will likely see a major improvement over individual mailings.

By creating a sense of "NOW" with your email recipients, and reinforcing that urgency in subsequent mailings, you influence and guide your unresponsive prospects into action. Also, try adding an extra incentive with each mailing and your offer will become more valuable and more difficult to pass-up.

Email marketing campaigns can be entirely automated with autoresponders. Your series of pre-written follow-up email messages can be automatically delivered to someone who responds to your offer or requests more information.

Keep in mind that your email marketing campaign is only for your opt-in subscribers. Just as repeating your offer can increase the response rate, unsolicited email (spam) can increase your chances of earning a bad reputation.

Conclusion?In order for any marketing campaign to work, the majority of your market needs to see your offer more than once. When your offer is seen over and over, people will start to remember it and realize the importance of it.

About The Author

Visit JD Burson's web site to learn how to make money from home (http://makemoney.ultimatewebdesigning.com) and pick up your copy of his e-books on writing email messages (http://email.ultimatewebdesigning.com) and autoresponder messages (http://autoresponder.ultimatewebdesigning.com).

info@ultimatewebdesigning.com

---

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t... Read More

Taking Care of Busines... E-mail

In this digital day and age, communicating through email is... Read More

How to Laser Your Email Messages

If you're in business and use email, you've likely learned... Read More

Are Your Emails Being Heard

Yes, the headline is spelled right. What if you had... Read More

Email Scam Warnings

Most people online are very familiar with the Nigerian Email... Read More

How To Write E-mail Messages For Phenomenal Results

Would you be interested in getting 10 times better results... Read More

Plain Jane Email Equals Flat Results

Years ago, when email was just emerging as the incredible... Read More

Is Your Email Address Blacklisted?

A lady emailed me yesterday very upset over the fact... Read More

How Can You Be Sure That Your Marketing Efforts Will Generate Profits?

There are several ways to ensure that your adverts are... Read More

Single or Double Opt--In?

You heard the message before. Your e-mail list is the... Read More

10 Reasons to Outsouce Your Next Email Marketing Campaign

So, why would you want to send your campaigns out... Read More

Consumer Thinking and Email

In an article based on research done by emaillabs, MarketingSherpa... Read More

The Most Simple Way to Mask Your Email-address

We all know that spammers are looking for your email-address.... Read More

Newsletters that Work

Offer a newsletter in a time frame that will be... Read More

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an... Read More

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming... Read More

Your Newsletters Are Pretty Lame If You Are Doing These 7 Things

I remember the good old days of the internet when... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that... Read More

Taking Email Marketing To The Next Level

How to use the latest e-messaging strategies to increase profits.Many... Read More

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses

An autoresponder course is a group of articles or information... Read More

Improve Newsletter Delivery with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

How To Avoid Having Filters Eat Your Emails

You've probably read 1000 times that "the money's in the... Read More

5 Ways to Get Better Email Marketing Data Quality at Point of Collection

Adestra provide email marketing services to a host of UK... Read More

The Game Is Changing, Are You?

It's happening. Again.The Internet marketing 'game' is rapidly changing... again.Email... Read More

10 Persuasive Triggers To Plug Into Your Ad

1. Most people want to win over others. Tell your... Read More

E-mail Whitelist Etiquette

A big-time dilemma is brewing online. In an understandable attempt... Read More

Ways To Persuade Your Web Site Visitors To Give You Their Email Address

These are several ways that you can use to persuade... Read More

Promote Your Web Business With Every Email You Send!

Website owners are always on the lookout for new ways... Read More

An E-mail Promotion Internet Marketing Strategy Works

E-mail promotion Internet marketing can help your home-based business expand... Read More

A Review on Email Go Getter System (EGGS)

A Review on Email Go Getter System (EGGS) by Martin... Read More

10 Netiquette New Years Resolutions

Happy New Year! New attitude? New habits? How about 10... Read More

Sales Prospecting for Appointments by Email

A few months into the job and Sabrina's cold calling... Read More

10 Ways To Quadruple Your Sales with 232%

1. When you make your first sale, you need to... Read More