Just about every successful Internet Marketer will tell you that, "The money is in the list". But, how do you go about building a good-sized email list? Here are several wise ways that you can use to start building your own large list of email addresses.
Wise Way #1 - OFFER A FREEBIE
You have to give in order to get. If you want people tooffer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that f-r-e-e). You can give away no-cost reports, books, software, or even sample pages of a book.
Wise Way #2 - USE POP-UPS
Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors enter or exit your site.
Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary report, download, or ebook that arrives instantly through your autoresponder to their email inbox when they give you their email.
Be cautious when using pop-ups. Most computer users consider them to be annoying. Multiple pop-ups on a site can really turn off a potential customer, so limit yourself to one pop-up per site.
Wise Way #3 - USE POSTCARDS
If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to visit your website to receive a gift of some kind -- a report, a discount coupon, etc. Visitors don`t have to pay in order to receive their gifts, they simply need to enter an email address.
A Word to the Wise from the U.S. Post Office: Postage is much less expensive for a postcard than a standard-size letter. (Not only are they economical, postcards are more likely to get your message across since the consumer doesn`t have to open an envelope.)
Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE
This is a clever trick that so many people overlook. Put a response form on every page of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially.
Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you`re missing the boat, not to mention the thousands of visitors who bypass your homepage.
Wise Way #5 - CONTESTS
Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address.
You need to be aware that not all the people who sign up for your contest are good prospects. Many are just contest "junkies" -- people who are only looking for freebies and have no intention of buying a product or service.
Warning to the Wise: If your prizes are cash or large-ticket items, you should be sure to check with local agencies to make sure you`re not violating any contest laws.
Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS
Most people give their website link when they place soloads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, list your autoresponder address instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.
Wise Way #7 - JUST ASK
If you`re chatting with a prospect on the phone or a potential customer stops by your place of business, don`t be shy: ask for an email address or business card (which usually includes their email address).
Okay, you know what you want...you know what you need. It`s time for you to set your traps and capture those email addresses.
Copyright 2005 Ronald Gibson
Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/
Further to my previous issues this subject continues - part... Read More
E-mail promotion Internet marketing can help your home-based business expand... Read More
First things first, I'm not a legal expert and so... Read More
Wednesday, December 15 2004 at 16:00 EET... Read More
If YOU Answered YES, Then Start An Online Newsletter?It's Easy,... Read More
An autoresponder is useful for, well, responding to people who... Read More
Forwarding of e-mails is one of the topics I get... Read More
Email newsletters are an excellent means of promoting the products... Read More
Good thing in emarketing business today is that many people... Read More
A lady emailed me yesterday very upset over the fact... Read More
Perhaps the most critical step in guaranteeing the success of... Read More
An interested visitor who has been strolling through your site... Read More
Newsletter publishing has always made a lot of sense. It... Read More
Ensuring requested opt-in email is delivered to subscriber inboxes... Read More
One of the most important and often overlooked methods of... Read More
I remember the good old days of the internet when... Read More
Whether you've got 100 or 100,000 people on your email... Read More
Email is a wonderful thing. It costs next to nothing... Read More
Whether a company sells light fixtures to large corporations or... Read More
You've probably read 1000 times that "the money's in the... Read More
Rude and crass e-mail seems to be at an all... Read More
Your e-commerce website relies on its customers to become returning... Read More
1. When you make your first sale, you need to... Read More
Successful online business can't be led without email marketing. Many... Read More
Congratulations, you just made a sale!Congratulations, you just made a... Read More
As an Online Home Based busy owner you will reach... Read More
Do you read all your Ezines? Or do you file... Read More
Are you publishing an ezine or offering an email course?... Read More
The war on sp^am has so far been waged on... Read More
For those of you who aren't familiar with the term,... Read More
Any business today, be it online or off needs a... Read More
It's hard to get your email through to clients, friends... Read More
Email AestheticsIt`s an old, old saying, but it`s true: you... Read More
Does it seem to you that when you view "openings"... Read More
Just in case you don't know, your 'LIST' ? is... Read More
What is an Autoresponder?An Autoresponder is a program or service... Read More
When we speak about viral marketing, we are not talking... Read More
Rude and crass e-mail seems to be at an all... Read More
One of the biggest concerns for Realtors who publish their... Read More
Email marketing is undergoing rapid changes. Now, more than ever,... Read More
A Review on Email Go Getter System (EGGS) by Martin... Read More
1. Pick 4 or more articles you've written that have... Read More
Let's recap what you've learned so far...In the first lesson,... Read More
A responsive opt in list is an unbelievably powerful money-maker... Read More
In this article I'm going to talk strictly from a... Read More
E-mail, a wonderful communication tool is also the greatest challenge... Read More
Everyone who has been marketing online for sometime already know... Read More
WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email... Read More
The lack of an email response is an issue I... Read More
Hey, using eBooks, eReports and eCourses is a fantastic way... Read More
"Repetition is the key to advertising (marketing)". Those words were... Read More
As I logged into my e-mail account, I clicked on... Read More
Every day, I receive at least 300 emails. I will... Read More
If you want an email campaign to succeed, you don`t... Read More
Computer viruses are usually a bad thing. They can compromise... Read More
A term that confuses just about everyone is "autoresponder". When... Read More
In this digital day and age, communicating through email is... Read More
The saying "Quality, not Quantity" is applicable even to the... Read More
When I was first introduced to an autoresponder I thought... Read More
Dear Friend:If you're out there networking and have been for... Read More
Your e-commerce website relies on its customers to become returning... Read More
Whenever we talk to a new or a "we hope... Read More
The word "blog" seems to be everywhere, and what an... Read More
To build and maintain your opt-in list requires constant attention.As... Read More
Email is a vital part of doing business online, but... Read More
1. Write Your Objective - Before you write your sales... Read More
Email Marketing |