After endless hours of writing, designing and programming your brand new web site is ready for prime time. You tested your shopping cart software and you made sure that all your external affiliate links have your affiliate id. You're making sure that you will get the commissions you deserve. This is a very exiting moment. You will expose your writing skills and your ability to design an attractive web site to the whole world. All of you who have a website know what I'm talking about.
Your web site is online and you're open for business. Ready to take as many orders as you can possibly handle. A day goes by and there are no orders. Another day goes by and there are still no orders. You give it a week. People need to warm up to your new business. Still nothing, not even a single visitor. Well, you are about to experience what thousands of webmasters experienced before. Nobody even knows that you are in business or what you're selling.
What is your first reaction to this? Submit the website to as many search engines as possible. We all did this before. It takes weeks, even months, before you appear on the major search engines and your ranking stinks. There are ways to achieve great success with search engine optimization. This is a very complex topic and I will devote another article series to this topic.
Ok, search engines are not the solution you're looking for. The only effective way to instantly create traffic to a brand new web site is through email subscriptions. Of course this is not a free ride, but there are many opt-in email lead providers who offer great service at a great price. My favorites are listed at the end of this article.
You're anxiously waiting for the first list of email leads, delivered by your leads provider. Also you made sure, that you are not spamming. The good news is that all the people on the list want to hear what you have to offer. You could manually send an email to every one of them. This works for a couple of emails, but you probably will get hundreds of email leads. The solution for this problem is called autoresponders. Autoresponders are email robots automatically sending out emails to a pre-defined list of recipients on your behalf. They're taking care of the initial welcome letter and send follow-up emails. My favorite autoresponders are listed at the end of this article.
Now you're on your way to unbelievable traffic to your web site, right? Wrong! What are all these people subscribing to? You are in desperate need of something you can offer to your subscribers. You might have a killer welcome letter, but nothing else. Most of your emails will never be opened, because they never passed the spam filters. The words you're using are not convincing enough to attract readers to your web site.
Worst off all, your headline is so lame that nobody even opens your email. Keep in mind, that most people are using free email accounts for their subscriptions. That's right! The same rules you apply for your own email habits apply to your prospective subscribers. Would you subscribe to newsletters or online offers with you primary email address? Of course not, you guard your primary email address like your bank account. Most free email accounts don't offer preview panels like you're probably used to with your Outlook Express email program. So the headline is your most important asset.
There are many reasons why you still not getting the results you're looking for. This is frustrating, but the name of the game is persistence. Learn as much as you can about effective marketing strategies. Apply proven strategies to your business. Don't try to reinvent the wheel. Stick to what's working for others to achieve the results you're looking for.
The topic on writing effective marketing emails is very complex and is definitely out of scope for this little article.
As mentioned before here's my list of great email services to supercharge your business.
Autoresponders:
- Getresponse, a free autoresponder with great service.
- TrafficOasis, an autoresponder with a fantastic email leads program.
Email Leads:
- ListOpt, pay per lead generator. Seamlessly integrates with Getresponse's autoresponder.
- ListBuilder, another pay per lead generator. Very high quality email leads. They even offer triple opt-in (three confirmation emails before address is send to you and you're billed for it, now that's quality!).
- PushButton leads; unlimited email leads for one low monthly fee. If you write a very deceptive ad for your newsletter, this will probably be the cheapest email leads you can get.
Armed with this knowledge and a killer newsletter for your product, you're on your way to enormous business success.
Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner. Learn more about the concept of residual income at http://www.fl-home-biz.com or send a blank email to mailto:pdobler@getresponse.com
Tis the season to leverage customer interest data for successful... Read More
Don't overlook your current customers. After all, they're the ones... Read More
Perhaps the most critical step in guaranteeing the success of... Read More
Unless you use the Internet only for surfing and never... Read More
Getting other people to promote your web site is one... Read More
If you are active on the web promoting your products,... Read More
If there's one thing I've learnt in over 3 years... Read More
In this article I will give you several tips that... Read More
Here are 22 simple but highly effective methods to build... Read More
All too often otherwise nice folks come off as terse... Read More
I recently undertook an email advertising promotion, using a number... Read More
Over 40% of all emails within your marketing campaign are... Read More
It seems that Google is revolutionizing the Net in more... Read More
Type "email etiquette" into the search bar of any popular... Read More
Just in case you don't know, your 'LIST' ? is... Read More
Targeted, cheap, fast, trackable and with more reporting than traditional... Read More
Gartner estimates that half of the 5.5 trillion emails sent... Read More
An interested visitor who has been strolling through your site... Read More
Autoresponders are, without a shadow of a doubt, one of... Read More
Publishing your own ezine is critical to establishing a long... Read More
So much depends on choosing the correct mark of punctuation... Read More
Even though many people have been writing e-mails for a... Read More
What? You are not using a Follow up Autoresponder? Then... Read More
If you have auto response system set up for following... Read More
You've probably read 1000 times that "the money's in the... Read More
There are many avenues available for marketing online products. Radios,... Read More
With all the negative Publicity that S.pam is Getting, Permission... Read More
You've done the hardest part; you've captured your prospect's email... Read More
One of the most effective methods of advertising your e-zine... Read More
Developing and executing a successful e-mail marketing campaign is becoming... Read More
Companies have been focused on using the Internet to market... Read More
Recently, there has been a lot written about email and... Read More
Most Websites are gathering e-mail addresses. When you submit your... Read More
Do you read all your Ezines? Or do you file... Read More
At the recent Online Marketing Show, Adestra ran an email... Read More
* The Automatic Responder is generally referred to as an... Read More
Yes, the headline is spelled right. What if you had... Read More
No doubt one of the overriding concerns you have is... Read More
So much depends on choosing the correct mark of punctuation... Read More
With autoresponders, you never have to lose money advertising again!... Read More
In this article I'm going to talk strictly from a... Read More
People tend to forget their subscriptions. Sometimes they don't even... Read More
1. Ask visitors to subscribe to your e-zine. It's a... Read More
Signature files have been around since, well, before most current... Read More
Most people online are very familiar with the Nigerian Email... Read More
Another powerful reason for making the switch from using the... Read More
Developing and executing a successful e-mail marketing campaign is becoming... Read More
If you do business as an affiliate, then you're constantly... Read More
In the world of ecommerce, millions of sites are fiercely... Read More
I have always been an avid reader of Stephen King's... Read More
Now that we've explored the importance of sending permission-based email,... Read More
Are you dead sure about receiving of all the important... Read More
The word "blog" seems to be everywhere, and what an... Read More
We all know that email is probably today's most popular... Read More
No doubt email is still the best way to get... Read More
A common practice in today's e-commerce environment is to use... Read More
Have you ever accidentally lost an important file on your... Read More
To build and maintain your opt-in list requires constant attention.As... Read More
Unless you use the Internet only for surfing and never... Read More
When we speak about viral marketing, we are not talking... Read More
If I sent you an email that said: "The Big... Read More
Recently, there has been a lot written about email and... Read More
1. When you make your first sale, you need to... Read More
How did you sell your last product? Imagine that I... Read More
Do you give web site visitors the opportunity to download... Read More
What? You are not using a Follow up Autoresponder? Then... Read More
Email Marketing |