Use the ?Reply All? Function in Email Judiciously

Type "email etiquette" into the search bar of any popular search engine and you'll get over one million hits. Because email is used so broadly, it poses certain problems for the professional who is attempting to communicate well. Any of those over one million hits will tell you the benefits of using email to conduct your business because it is a fast and efficient form of communicating. However, email is often the least preferred method of communicating by many readers.

With that in mind, I want to address one of the many options of email-the "Reply All" function. Using this function carefully will help you protect and enhance your professional credibility and prevent you from alienating your readers-especially those who don't like email to begin with.

I'm a member of many online groups, and frequently a group's leader will send an email to the entire group giving out information or delivering a point of instruction. Far too frequently, recipients of this group message will respond to the sender by hitting the "Reply All" function. The problem with that is all their "will do," "got it," and "thanks" responses end up in my Inbox becoming clutter I have to sort through and delete.

Deliberate Purpose

The "Reply All" function should be reserved for when all members of the recipient list need the information being sent. Let me say that again, reserve the "Reply All" for when ALL members need the responder's answer. In how many cases do you need to know that one of the recipients said "okay"? Not often. Instead, in the interest of time, efficiency, and professionalism this type of response should be sent only to the person who generates the original email.

You've read in my other articles that poor communication is the Number One problem in business. Hitting "Reply All" as a matter of habit and not as a carefully chosen option is poor communication because it clutters our inboxes with information we don't need. If we consider that every "Reply All" is a piece of paper on our desks, would we want all those responses? Absolutely not. We'd be buried in paper!

Certainly, "Reply All" has its uses. In a collaborative project where all members of the team need to be kept apprised of the goings-on of team members, using "Reply All" is the right thing to do. This is especially important if the team works remotely or when members of the team work on opposite shifts or don't see one another frequently. Then using "Reply All" is good communication because it keeps the lines of communication open and moving. But again, I caution judicious use of the "Reply All" function.

Real-Life Consequences

We have another really good reason to use the "Reply All" function judiciously and that has to do with the functioning of a unit as a team. Using "Reply All" well can increase a team's ability to function by keeping communication open, thereby helping the company reach its goals. However, using "Reply All" can also be used as a weapon and become destructive to a team relationship. Let me tell you a story to help you understand this.

I've been working with an organization that has had quite a bit of internal strife for various reasons. In an effort to be more supportive, the president of the organization sent a complimentary email about one staffer's efforts to her entire staff. Nice email. Good job of communicating how staff is making the organization better. This was a responsive, proactive thing to do on the part of the president. Here's what happened next: another of the president's staff members hit "Reply All" and said "Don't forget that Jane did her part, too."

To the casual observer this exchange may not seem to be a big deal. But while that message might seem innocuous, it conveys testiness as well. The staffer's reply was designed not only to acknowledge Jane but to "show" the rest of the staff that the president didn't really know what was going on in the organization. The fact that the staffer sent the "Reply All" to acknowledge Jane had a subversive intent, and that was to expose the failings of the president. The president then scrambled to give Jane the proper acknowledgement and sent another message via "Reply All" acknowledging Jane's contribution. The result: the president was put on the defensive in front of her entire staff. Not a good position for a leader to be in.

Different Results

Could this situation have been handled better? Sure. The staffer should simply have replied, called, or spoken to the president directly to remind her of Jane's efforts. Doing so would have shown respect to the president and allowed the president an opportunity to revise the original message to give Jane proper credit without being put in a defensive position.

Using the "Reply All" option may be one of those things people do to make their jobs easier, but they do it without considering the potential negative effects on the organization and workers involved. My advice: be cautious. Use "Reply All" only when all those people in the recipient list need the information you have and when they need it from you. Otherwise, respond only to the initiator of the message and let them do their jobs better.

About the Author:

Dr. Tracy Peterson Turner works with organizations that want to turn their managers into leaders and with leaders who want to get their messages heard. She is an expert in both written and verbal communication and conducts presentations and workshops to help individuals and corporations meet their communication goals.

Visit Tracy on the web at http://www.Mgr-Impact.com. Email her at Tracy@Mgr-Impact.com

In The News:


pen paper and inkwell


cat break through


The Importance of Building a List

Out of all the possible approaches to affiliate marketing, lead... Read More

Build Credibility With an Email Course

When you are an expert, you sometimes forget that others... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that... Read More

Ways To Persuade Your Web Site Visitors To Give You Their Email Address

These are several ways that you can use to persuade... Read More

4 Tips On Taming Your Email

I remember when I was first introduced to email. I... Read More

Will Microsoft Kill Free Email on the Net?

Spam has been such a problem that email filters are... Read More

Email Marketing Kung Fu

Have you ever heard email described as, "the killer Internet... Read More

Do You Ponder the Automatic Responder?

* The Automatic Responder is generally referred to as an... Read More

10 Reasons to Outsouce Your Next Email Marketing Campaign

So, why would you want to send your campaigns out... Read More

Organizing Your Mailing Lists For Your Email Promotions

With all the safelists and different methods for using them,... Read More

What Do Your E-Mail Messages Say About You?

There probably isn't a business person alive who hasn't at... Read More

New Realities for E-Mail Marketing

Spam e-mail is no longer the mild irritant it once... Read More

Seven Ways to Dramatically Increase Your Email Marketing Profitability

1. The Power of SevenWhen choosing a price point for... Read More

Build or Buy--Should You Build Your Own Opt-in Email List?

The easiest way to acquire an email list for your... Read More

How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists

Any business today, be it online or off needs a... Read More

The Name Squeeze ? Should You? Shouldn?t You?

This is a little "beauty" of an idea if you... Read More

Success Guaranteed With Your Opt In List

Some time ago I was thinking about the best and... Read More

The 8 Biggest Newsletter Marketing Mistakes

Newsletter publishing has always made a lot of sense. It... Read More

The Flu and List building Go Hand In Hand!

What does the flu have to do with building your... Read More

Successful Advertising

Most folks starting out on the Internet have tried free... Read More

An Unexploited Market: Striking Gold Without Searching for El Dorado

Companies have been focused on using the Internet to market... Read More

Lesson #1: Autoresponders 101

What the heck is an autoresponder?An autoresponder is much like... Read More

Plain Jane Email Equals Flat Results

Years ago, when email was just emerging as the incredible... Read More

Having an Opt In List As an Affiliate Marketer Is Crucial

What is an Opt-in List and what is its significance... Read More

How to Structure Your Follow-Up Sequence for Maximum Profit

Before I do this, let me describe how autoresponders work.... Read More

Why Email Marketing Matters

According to a study by the Winterberry Group, email marketing... Read More

DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase

Wednesday, December 15 2004 at 16:00 EET... Read More

Using Blind Carbon Copy (BCC) For Email Privacy

Need for PrivacyPeople have become hypersensitive about their privacy during... Read More

The Moneys In The List - But How Much?

The internet seems to be full of hyped up business... Read More

How to Build Your List

Your list is your life. If you do not have... Read More

Protect Yourself Legally with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

A Guide To Using an Automatic Responder

It's unbelievable....that many people do not know, that an automatic... Read More

What Is An Open Rate

Good thing in emarketing business today is that many people... Read More