The Importance of Building a List

Out of all the possible approaches to affiliate marketing, lead capture and list building represents the smartest and most effective option.

Why?

A lost visitor is a lost sale. A lost visitor is the loss of potential repeat sales. Think of it this way: you're putting time and money into your advertising. If you aren't capturing your visitor's email addresses, you're basically throwing all of that traffic right down the drain.

When you capture your visitors to your list, you open a whole new world of profit opportunities - not just for the short term, but for the long term as well.

The Benefits of List Marketing

- You can educate your prospects. This will increase your conversion rate by giving you the opportunity to turn hesitant prospects into enthusiastic customers.

- You can market to your prospects over and over again. Your long term profit potential exists in repeat sales. Never work for "just one sale".

- You can double your return on investment while lowering your advertising costs. Once you've got a list in place, you don't have to limit your offerings to just affiliate product. You can bring in any additional, related products of interest to your list and make sales immediately without going through the same advertising process all over again.

Can you see the benefits yet?

Why spend money over and over again sending people to the same page and "hoping for a sale", when you can capture them to your list and have full control over the conversion process?

Any other approach leaves you at the mercy of the merchant's web copy and the customer's mindset at first contact. You've got to lure your prospects in and expose them your message multiple times. This will save you so much time and money you'll wonder why you ever did it any other way.

Copyright 2005 Javier Salces

Javier Salces is an experienced online marketer who runs 3 successful viral marketing sites with thousands of members. He also publish the popular newsletter "opt-inLeads eZine". Feel free to visit his brand new List building service at: http://www.opt-inleads.com/recommends/coop

---

5 Rules of Forwarding E-mails

Forwarding of e-mails is one of the topics I get... Read More

To Personalize Or Not To...That is the Question

If you are really interested in conducting a successful, effective... Read More

An Introduction to Auditing Your Email Audiences

Organisations such as the BPA have been providing auditing services... Read More

Is Your Email Address Blacklisted?

A lady emailed me yesterday very upset over the fact... Read More

Avoiding Blacklisting: Making Sure Your Email Gets Through

We all know that email is probably today's most popular... Read More

Writing Effective Emails

Sometimes email messages can get quite long, especially when you... Read More

Virtual Marketing in a Tangible World

One of the greatest challenges facing business owners and managers... Read More

Save Time By Creating Email Signature Templates

If you're like me, there are certain types of email... Read More

Combating List Building Frenzy: Take The Time To Promote

It is an accepted fact among the experts now that... Read More

How?s Your E-mail Etiquette

In a fast moving global economy, e-mail offers you the... Read More

Make Your E-mail Signature File WORK for You

You're probably familiar with e-mail signature (or "sig") files --... Read More

6 Simple Ways to Manage Your Emails Better

E-mail, a wonderful communication tool is also the greatest challenge... Read More

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an... Read More

Email Etiquette: How To Send Emails People Will Read

You may remember a time before there was email?a time... Read More

Autoresponder Services Improve Your Profits

Perhaps you, like me, have web hosting that includes, free... Read More

Autoresponders for Beginners

Hi you may or may not know that your Autoresponder... Read More

Increasing Email Deliverability

Most email marketers know that it is important spam-check email... Read More

Is Your Autoresponder Hungry?

Do you know how to feed it, so that it... Read More

Use Permission Based E-Mail Marketing to Promote Your Home Based Business

With all the negative Publicity that S.pam is Getting, Permission... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email... Read More

Email Hosting ? Learn How To Use eMail To Grow Your Business

Email is a wonderful thing. It costs next to nothing... Read More

Email Builds Brands

Email - today's preferred business communication tool - provides you... Read More

7 Wise Ways to Collect Email Addresses and Build Your Mailing List

=> Wise Way #1 - OFFER A FREEBIEYou have to... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to... Read More

Building Relationships Takes Time: Overcoming the Overnight Surge Urge

Whenever we talk to a new or a "we hope... Read More

Why Your Email Distribution List is Your Best Source of New Sales

Don't overlook your current customers. After all, they're the ones... Read More

Web Advertising: How To Increase Traffic By Offering A Free Course

One web advertising strategy that can help you become popular... Read More

Do You Ponder the Automatic Responder?

* The Automatic Responder is generally referred to as an... Read More

How To Use Email Autoresponders to Boost Customer Loyalty

Your e-commerce website relies on its customers to become returning... Read More

Ways to Use Autoreponders To Increase Your Profits

When I was first introduced to an autoresponder I thought... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so... Read More

Autoresponders - One Simple Trick That Will Improve Your Results

Autoresponders, or responders, are simply programs that allow you to... Read More

To Lead or Not to Lead?

Working with Leads or Opt-In Clients can be very confusing... Read More