No matter what type of business you operate, you need an email list. Not just any list, preferably an opt-in list. If it's a double-opt-in list, it's even better. Why?
Because your list keeps you in touch with your clients and prospects; it develops a relationship of trust; people buy from people they trust; and finally, it's a very cost effective way of marketing.
Take this example of a hairdressing business with a proprietor we'll call Sophie. Sophie obtains the email addresses of her clients in her database along with details of the types of services they generally require eg, perm, haircut, shampoo etc.
She and her team know the periods between services so, when clients are due for another hairdo, she sends them an email reminder suggesting they ring a day or two in advance to ensure a booking. Clients respond.
Occasionally, she has a low demand day. Her paid staff is going to stand around without a full day of work.
Sophie goes through her database and finds several clients who would normally require a new hair job around about that time. She sends them a short email offering several booking times and a small discount if they accept.
Bingo! Instead of four hours without bookings, she now has three hours taken up.
This is only one of many examples. Veterinary practices email people about their animals' vaccinations; dentists about follow-up work; hardware stores about specials and so on.
If you haven't got and maintain an email list, you are missing out on opportunities, including some new ways to make money. Also, if you send letters to clients/prospects now, you can cut out the expense of postage, stationery, lodgement, printing and other associated costs.
This is all good stuff, however, your list has to be obtained and managed in accordance with the various Spam legislation. That's why you must get people to opt-in and agree to receive email from you before you send it.
Double opt-in occurs when people subscribe to your list from your Internet site and you send them a message seeking assurance that they ... and not someone pretending to be them ... actually completed the subscription. When they reply, the deal is done.
This can all be done automatically saving you a tremendous amount of time and money.
So, if you haven't got an email list, what will you do about it today?
Copyright Robin Henry 2005
Robin Henry is an educator, human resources specialist and Internet marketer whose firm, Desert Wave Enterprises, helps individuals and businesses improve their performance by using smart processes, smart technology and personal development. He lives at Alice Springs In Central Australia. Visit Desert Wave Enterprises to read more about email.
You've probably heard this educational philosophy:Tell me, and I'll forget.Show... Read More
Accusations of spam can be so harmful to your business... Read More
Owning your own online business is a lot of work.... Read More
Ensuring requested opt-in email is delivered to subscriber inboxes... Read More
The internet seems to be full of hyped up business... Read More
One major asset that every internet or affiliate marketer needs... Read More
Ever wondered what it would be like to have a... Read More
A term that confuses just about everyone is "autoresponder". When... Read More
It's happening. Again.The Internet marketing 'game' is rapidly changing... again.Email... Read More
In this article I will give you several tips that... Read More
I recently undertook an email advertising promotion, using a number... Read More
Further to my previous issues this subject continues - part... Read More
The consumer of today is increasingly bombarded by marketing messages... Read More
If you've been getting caught up in all this talk... Read More
Developing and executing a successful e-mail marketing campaign is becoming... Read More
Targeted, cheap, fast, trackable and with more reporting than traditional... Read More
A big-time dilemma is brewing online. In an understandable attempt... Read More
The word "blog" seems to be everywhere, and what an... Read More
Being online for the last five or so years has... Read More
Adestra provide email marketing services to a host of UK... Read More
What is an Opt-in List and what is its significance... Read More
Whenever we talk to a new or a "we hope... Read More
Your newsletter's success depends on its design. An attractive, easy... Read More
Any business today, be it online or off needs a... Read More
You've launched your web site. You've implemented a public relations... Read More
Tired of silly old email enquiries? Say hello to autoresponders!If... Read More
When it comes to gaining and keeping customers, every website... Read More
Most business people on the web subscribe to at least... Read More
If you are not using a follow up autoresponder until... Read More
Spam has been such a problem that email filters are... Read More
It's been said before, but important to re-emphasize, e-mail is... Read More
Suppose you have a website with 500 visitors a day,... Read More
Lack of trust is the biggest problem marketers have on... Read More
Spam has been such a problem that email filters are... Read More
What? You are not using a Follow up Autoresponder? Then... Read More
If you are trying to get an opt-in email list... Read More
Owning your own online business is a lot of work.... Read More
Having been connected to the "net" now for about eight... Read More
Most people online are very familiar with the Nigerian Email... Read More
It's been said before, but important to re-emphasize, e-mail is... Read More
WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email... Read More
If you are not using a follow up autoresponder until... Read More
One of the best and newest tools out there for... Read More
Every day, I receive at least 300 emails. I will... Read More
Here are 11 ways to expand your subscriber list: 1.... Read More
Yes, the headline is spelled right. What if you had... Read More
Millions of people use their computer everyday as a form... Read More
Email is a wonderful thing. It costs next to nothing... Read More
You've heard of email marketing, but it isn't what it... Read More
One of the things that the introduction of blogs has... Read More
If you are just starting out as an Internet entrepreneur... Read More
Need for PrivacyPeople have become hypersensitive about their privacy during... Read More
This is a little "beauty" of an idea if you... Read More
What is an Opt-in List and what is its significance... Read More
Years ago, when email was just emerging as the incredible... Read More
Perhaps the most critical step in guaranteeing the success of... Read More
Years ago, I listened to Internet marketing "gurus" share that... Read More
Perhaps the most important component in turning visitors to your... Read More
So, autoresponders allow you to automate the process of instantly... Read More
Ever wondered what it would be like to have a... Read More
Need a fresh idea for your e-zine content? Do an... Read More
? Are you tired of searching for e-mail messages you... Read More
Sending autoresponder messages is one of the most powerful email... Read More
Many companies begin their online sales ventures with the wrong... Read More
1. Pick 4 or more articles you've written that have... Read More
Offer a newsletter in a time frame that will be... Read More
Email Marketing |