One of the Best Ways to Cultivate New Business and Save Hours of Time is to Use an Autoresponder

An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service.

=> WASH-RINSE-REPEAT

Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it`s no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less).

-From the Research Labs: Research shows that, on average, A PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real chance at closing a sale.

=> BE IN THE TOP 10

If you apply this strategy to your Internet marketing campaigns, you`ll have a real edge over the competition. Remember: 90% of businesses do not follow-up with prospects!

AUTORESPONDER SUCCESS TECHNIQUES

=> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE

You don`t want an email-inbox crammed with ads and sales letters, and neither does anyone else. Don`t send out sales letter after sales letter. Your messages will become an annoyance and the recipient will either unsubscribe or just delete the messages whenever they arrive.

By sending a series of sales letters SPACED APART BY 2-4 DAYS, you`ll keep your prospect aware of your business and develop credibility over time without being a pest.

=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE

Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this approach by offering a newsletter.

-Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy.

With the soft sell approach, you can contact your prospect once or even twice a week with "valuable information" -- which coincidentally mentions your product or service -- without seeming like you`re over-selling. If you`re a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites, for example.

=> TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE

Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service.

This, too, is a soft sell approach.

=> TECHNIQUE #4 - COMBO PLATTER TECHNIQUE

Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell and 60% soft-sell is generally about right.

-----------------------------------------------------------------
Follow The 3 Easy Steps Listed Below And I Will Personally Build A Money Making Website Just For You That's 100% Ready To Take Orders And Pull In Massive Residual Profits - Join Now And You Can Start Raking In Cash Within 24 Hours...Guaranteed! Visit: http://www.123-Rich.com/main-7220
-----------------------------------------------------------------

---

The Lowdown: How To Create And Send HTML Email

I am frequently asked how to create and send HTML... Read More

Why Your Email Distribution List is Your Best Source of New Sales

Don't overlook your current customers. After all, they're the ones... Read More

Protect Yourself Legally with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

10 Terrific Ways To Enlarge Your Subscriber Base

1. Create a unique selling proposition (USP).Developing a USP for... Read More

Email Etiquette IV

Further to my previous issues this subject continues - part... Read More

Using Mirror Pages Effectively

Thought I would share with you a very effective technique... Read More

How to Build Your Mailing List

1. USE POP-UPS Pop-ups are one of the most common... Read More

Paradigm Shift for the New World

In the business world, the primary focus is on selling... Read More

Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read

There's an old saying 'Manners maketh the man (or woman)'... Read More

22 Simple But Highly Effective Methods To Ban E-mail Opt-In List

Here are 22 simple but highly effective methods to build... Read More

Email Marketing 2005?Do?s & Don?ts

Email Marketing 2005?Do's & Don'ts1. Make sure all your email... Read More

Using Emotional Triggers in Ad Writing

Writing ads for either your own products or affiliate products... Read More

Learn How to Double and Triple the Size of Your Opt-in List by Helping Others

I think first of all, everybody deserves to have a... Read More

Three Phases to Email Sensitivity

The neurophysiological dynamics of understanding each email message are very... Read More

Why Use Permission-Based Email Marketing?

The goal of all marketing is to attract interest in,... Read More

Attract New Subscribers With Magnetic Ads

One of the most effective methods of advertising your e-zine... Read More

All I Really Needed to Know About List Building I Learned From Stephen King!

I have always been an avid reader of Stephen King's... Read More

Six Tips for Nonprofit E-mail Success

An opt-in e-newsletter is one of the most effective marketing... Read More

Your Money Is Still In Your List - Build It!

You are a home business entrepreneur. You have just built... Read More

Introduction to Autoresponders

If you've reached the point of exhaustion trying to keep... Read More

Newsletters that Work

Offer a newsletter in a time frame that will be... Read More

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

If you're looking for low-cost ways to promote your business... Read More

Success Guaranteed With Your Opt In List

Some time ago I was thinking about the best and... Read More

Free Email Accounts ? Pros and Cons

Free email accounts are great if you want to hide... Read More

Let The Email Wars Begin

Things just got a lot hotter in the hyper-competitive world... Read More

What Is Wrong With Email Marketing?

If you are active on the web promoting your products,... Read More

The Name Squeeze ? Should You? Shouldn?t You?

This is a little "beauty" of an idea if you... Read More

How to Laser Your Email Messages

If you're in business and use email, you've likely learned... Read More

7 Wise Ways to Collect Email Addresses and Build Your Mailing List

=> Wise Way #1 - OFFER A FREEBIEYou have to... Read More

How to Deal With Rude E-mailers

Rude and crass e-mail seems to be at an all... Read More

Masterful E-mail Marketing

There are more than 100 million e-mail users in the... Read More

EMail Newsletter Marketing Essentials

If Gutenberg were alive today he would be in publishing... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so... Read More