Millions of people use their computer everyday as a form of communicating with others by sending messages through email.
From sending newsletters, updates, articles, follow-ups or simply sending an email message.
If you have an online business, email marketing gives you the opportunity to target your products or services to a selective audience. Whether you use it everyday, weekly or monthly, it is a great way to communicate with your customers supplying them with useful information.
It is known that many Internet marketers generate more revenue from their mailing efforts than they do from their website. This is mainly because when you have a large mail list and correspond frequently, people are more inclined to buy from someone they have established a relationship with.
As with any business, you have to start to build a mail list and develop some strong mailing campaigns. You can accomplish this through customer sales, newsletters, memberships, subscriptions, referrals, etc. The most efficient and practical way will be from your website, such as offering your viewers a free newsletter that they can subscribe to.
Publishing your own newsletter is by far the best way to build up a mail list in the shortest possible time. Although the time involved in writing your own publications is more demanding, once you have a few publications published, your mail list will begin to grow quickly.
Key Points:
In publishing a newsletter, here are a few key points to consider.
- Have a form on your website giving your viewers the option to subscribe. To increase the amount of subscribers you receive, have this form on every page of your website.
- You may want to consider having a page on your website explaining the benefits of subscribing to your newsletter in more detail.
- On your form, make sure you give a short description to the benefits to subscribing to your newsletter. Do not just put a "subscribe form" on your site and expect people to subscribe.
- You need to give a brief explanation of what information they can expect to receive for subscribing. Also let them know how often your newsletters are sent (daily, weekly, monthly). It also is a good idea to give them something for free as an incentive for subscribing (discounts on your products, ebooks, coupons, free reports, etc.).
Added Benefits:
Not only can you build a mail list from offering a newsletter from your website, but you can get added subscribers to your newsletter using the following techniques.
Swap Ads
You can swap ads with other newsletter publishers. Look for publishers that have an opt-in mail list of people who would be interested in your newsletter, products or service.
Message Boards
Placing an announcement about your newsletter in message boards can always bring you a few subscribers.
Press Release
You can get added subscribers by using a Press Release about your website and the benefits of your newsworthy ezine.
Ezine
Listing your newsletter in ezine directories is one of the best ways to get added subscribers. Remember you can use free directories as well as paid ones to list your newsletter.
Discussion Groups
Discussion groups are where people participate in topics pertaining to a certain interest. By participating in these groups your business can generate many new subscribers.
The idea behind this is to be part of the group, getting involved and participating in the general discussion. Everyone in the group needs to stay focused on the common interest. This is not a place to post ads about your website or newsletter.
If you are asked about an issue that relates to your business, it is perfectly okay to direct them to your website.
Another way that is acceptable is in your signature file. You can respond back to comments leaving your signature file with a brief description about your newsletter.
Referrals
Last but not least, always ask for referrals from your viewers or subscribers. If you supply solid information in your newsletters, you'll be surprised how many referrals you'll receive.
Building a mail list is the key to your success and will be your true source to increasing revenue.
Final Note
When we talk about building a mail list, this is only to imply building one through an opt-in list. An opt-in list is from people who have given you their email address and agreed to receive information from you.
Never send out email to people who have not requested it or use email addresses through another source (companies that sell or rent email addresses without the addressees permission).
If you build a mail list that is not opt-in, it will be considered Spam (Unsolicited Commercial Email). Spam is considered illegal in some states and you can risk the possibility of your business being shut down.
Copyright 2003-2005 © by John Kovacs
John Kovacs is the CEO and founder of "A Home Business Opportunity". His website mainly focuses on supplying free marketing tips, resources and support for home startup businesses and Internet marketing. To get a step-by-step guide in building an online business, visit http://www.ahomebusinessopportunity.net
You've probably read 1000 times that "the money's in the... Read More
Your e-commerce website relies on its customers to become returning... Read More
Coming as I do from a direct response and direct... Read More
The consumer of today is increasingly bombarded by marketing messages... Read More
So, autoresponders allow you to automate the process of instantly... Read More
Email is still the King in Internet marketing. Many people... Read More
If YOU Answered YES, Then Start An Online Newsletter?It's Easy,... Read More
Sending messages and information to people who have given you... Read More
Just about every successful Internet Marketer will tell you that,... Read More
When we speak about viral marketing, we are not talking... Read More
Computer viruses are usually a bad thing. They can compromise... Read More
Developing and executing a successful e-mail marketing campaign is becoming... Read More
With all the safelists and different methods for using them,... Read More
Everyone knows that in order to be successful online you... Read More
You've heard of email marketing, but it isn't what it... Read More
Tis the season to leverage customer interest data for successful... Read More
Here are 11 ways to expand your subscriber list: 1.... Read More
One of the things that the introduction of blogs has... Read More
Writing ads for either your own products or affiliate products... Read More
If you're in business and use email, you've likely learned... Read More
Perhaps the most important component in turning visitors to your... Read More
Sometimes email messages can get quite long, especially when you... Read More
No doubt email is still the best way to get... Read More
As you read every word of this article, you'll be... Read More
What? You are not using a Follow up Autoresponder? Then... Read More
Successful online business can't be led without email marketing. Many... Read More
If you've written numerous articles, you can use them to... Read More
I have a special new email address. It's in addition... Read More
So much depends on choosing the correct mark of punctuation... Read More
If you have auto response system set up for following... Read More
An interested visitor who has been strolling through your site... Read More
Perhaps the most critical step in guaranteeing the success of... Read More
Type "email etiquette" into the search bar of any popular... Read More
If you've written numerous articles, you can use them to... Read More
* The Automatic Responder is generally referred to as an... Read More
Companies have been focused on using the Internet to market... Read More
At the recent Online Marketing Show, Adestra ran an email... Read More
If you run (or plan to run) an online business,... Read More
White space in newsletters is like pausing in conversation. Take... Read More
It's unbelievable....that many people do not know, that an automatic... Read More
Millions of people use their computer everyday as a form... Read More
I love the Internet! Information about any topic that piques... Read More
1. Ask visitors to subscribe to your e-zine. It's a... Read More
Need for PrivacyPeople have become hypersensitive about their privacy during... Read More
Email is a wonderful thing. It costs next to nothing... Read More
Perhaps the most critical step in guaranteeing the success of... Read More
These are several ways that you can use to persuade... Read More
Yes, the headline is spelled right. What if you had... Read More
The best way to make money on the Internet is... Read More
1. Most people want to win over others. Tell your... Read More
If you've reached the point of exhaustion trying to keep... Read More
Have you ever wondered how some websites get so many... Read More
A responsive opt in list is an unbelievably powerful money-maker... Read More
Congratulations, you just made a sale!Congratulations, you just made a... Read More
The consumer of today is increasingly bombarded by marketing messages... Read More
1. USE POP-UPS Pop-ups are one of the most common... Read More
Everyone knows that in order to be successful online you... Read More
The saying "Quality, not Quantity" is applicable even to the... Read More
Recently, there has been a lot written about email and... Read More
If you're like me, there are certain types of email... Read More
In this digital day and age, communicating through email is... Read More
I remember reading time and time again when I first... Read More
Don't overlook your current customers. After all, they're the ones... Read More
1. Collect leads with your autoresponder. You will get an... Read More
1. E-mail courses are generally quick and easy to create.... Read More
There is currently a huge demand online for newsletter templates.... Read More
Email Marketing |