There are so many metrics surrounding direct marketing. So many facts, figures, test results and other sundry measurements.It's tempting to think the only thing that matters with direct marketing copy is to get the tried and tested elements in place.If that were the case, you would be able to buy... Read More
Have you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves need restocked, all the checkout lanes have long lines...not a fun experience.Just like in-person shopping, making online shopping easy and painless is key to getting customers to purchase from your store.AdvertisementLet's... Read More
Data from China Internet Network Information Center (CNNIC) shows that till June 2004 Chinese online user has reached 87 million, of which, 7.3% has experience of online shopping.CNNIC also expects that the percentage will reach 58% in the next 2005 year.Two factors may limit China's e-business growth.1. The low investment... Read More
The virtual corporation is the emerging organisational form, which best combines, a fluid ability to adapt to rapidly changing markets and is able to leverage its skills with the complementary skills of other corporations. In the concept's purest form, each company that links up with others to create a virtual... Read More
When your eCommerce business grows to the point where you can no longer package and ship the orders yourself, it's time to begin outsourcing your order fulfillment. Although all order fulfillment centers offer the same basic services, their individual methods and costs will help you choose one over the other.... Read More
There are F words in business. We have seen many small businesses on the internet flourish and fulfil their dream, but sadly we have seen some flounder and fail because they had the wrong product.To be successful in a new business: Choose the right product or service. Learn everything there... Read More
Yes, it's true, coupons are not just for newspapers anymore. Not to be a downer, but I personally hate the things. I can't imagine ever voluntarily wasting a perfectly good Sunday morning, getting paper cuts from cutting out the darn things: but to each their own. My opinion aside, there... Read More
When considering opening an online merchant account to accept credit card orders, there are a lot of things you need to keep in mind. The best thing to do is learn all about credit card processing before you open your online merchant account so you can handle everything from the... Read More
You have probably heard many times how you should offer free reports. Like many of us, the idea of putting in work to give something away may have gone through you transparent. (Right in your mind's ear and out the other :>)So, if you passed over this idea before, you... Read More
SSL ("Secured Socket Layer") is a protocol used to encrypt the communication between the user's browser and the web server. When SSL is active, a "little padlock" appears on the user's browser, usually in the status line at the bottom (at the top for Mac/Safari users.) This assures... Read More
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