Increasing E-commerce Website Sales

With consumers purchasing billions of dollars of merchandise online each and every year, the Internet has become the key to financial security. The e-commerce business has consistently thrived well above all other online enterprises, and continues to flourish. Because of this encouraging surge in activity, many individuals are now interested in becoming e-commerce merchants. To profit from your online business, you must first produce a unique website that will intrigue visitors and interest them in your items.

In reality, the e-commerce business is not much different than your average offline retail venture. Both vendors have products that he aims to sell, and each retailer must discover the appropriate avenue to market these items. Online shoppers crave the same things that traditional shoppers demand: a pleasant shopping experience, in-stock merchandise, and a courteous vendor. If you seek to please the customer, your e-commerce business shall prosper.

Almost every e-commerce website that is currently profiting has a clean, crisp layout, and effortless navigation. It is essential for you to have several categories featuring your products that are easy to browse. Clear, detailed images should also be readily available. Customers should have the opportunity to examine your products and compare them with others.

An ideal e-commerce store will have many WebPages. These pages will be organized into various categories, with searchable properties, and will use thumbnail pictures for faster loading time. Each picture should also have a detailed description of the product. The easier the site is to access, the more likely it is the visitor will purchase a product.

Website security has become a major issue in cyberspace. It is up to you as an e-commerce vendor to make each one of your customers feel at ease shopping at your online store. It is crucial for you to have Secure Socket Layering (SSL) on your online payment pages, so you have the capacity to handle encrypted transactions, such as credit card processing. Outwardly demonstrating to your customers that your website is secure will make them more comfortable shopping with you.

Customer service information should be an eminent characteristic on your e-commerce website. It is essential that you have a Contact Us link on your site's menu, and on every page of your website. This link should be directed to another page, which lists an e-mail address, phone number, and mailing address. Customers need to feel that they can contact you at any time if they have any questions or problems. It is also wise to have a Frequently Asked Questions section to your site, which provides answers to common queries.

With the e-commerce business leading the way in the web of money-making ventures, many are racing to join the masses. While building and eventually increasing sales to your e-commerce site may not come easily at first, in time, the rewards will be plentiful.

Until the Next Time,

Dr. J. Elisha Burke

Copyright 2005 Burke Publications All Rights Reserved

Dr. J. Elisha Burke, an educator and entrepreneur, has been involved in various business enterprises via his business, Burke Publications for 11 years. Dr. Burke is an educator, writer and motivational speaker on a variety of topics. He is also known for his expertise on nonprofit organizations and grant proposal writing. Dr. Burke can be contacted at http://burkepublications.com at http://news.burkepublications.com or jeb@burkepublications.com

In The News:


pen paper and inkwell


cat break through


Complementary-Relational Linking and How It Could Save Your Internet Business

The concept of linking is that sites with common interests... Read More

Stakeholder Analysis and Stakeholder Management

What is a Stakeholder?Try "define: Stakeholder" in Google and you... Read More

Intranet Portals ? Collaboration through Team Rooms

Knowledge Management for beginnersKnowledge Management (KM) can be defined simply... Read More

Evaluating Vendors of Ecommerce Fulfillment Services

Once your website has secured an order, you have to... Read More

E-commerce Software That Will Safeguard Your Business against Fraud

Fraud is a huge issue when it comes to the... Read More

Online Payments Make It Easy For Your Customers To Buy

In the last column we discussed the process of credit... Read More

Online Shoppers Say They?ll Buy from Small and Large E-Businesses Alike

As the holiday shopping season begins in earnest, consumers say... Read More

How to Generate Cash from Your Web Site

The Internet has changed the way people do business today.... Read More

Intranet Portal ? Business Case ROI

The days of easy money are overIn these post-dot-com days... Read More

The Lowdown On ECommerce: Making All The Pieces Fit Together

The Lowdown on EcommerceEcommerce is truly the most confusing aspect... Read More

Pitfalls of Doing Big International Brokerage Business Online

Nothing has helped international brokerage business more than the internet:... Read More

eCommerce, How Much Does It cost?

Making profits with your existing website design or creating a... Read More

Something new in e-commerce: the Echo System Build

How four partners build and manage an exclusive art posters... Read More

Shop: Is Shopping Online Secure?

Is shopping online becoming popular and safe enough for you... Read More

Start doing online business using B2B Portals in Six Steps

I registered with a B2B site but what's next?This is... Read More

Shopping Online: What You Should Know

For some people, shopping online is as normal as driving... Read More

How to Boost Conversion Rates, While Lowering Merchant Account Fees!

Using an Address Verification System (AVS) when processing your online... Read More

What is SSL (the little padlock)?

SSL ("Secured Socket Layer") is a protocol used to... Read More

Intranet Portals ? Personalisation and Customisation

The key difference between an (old-fashioned) Intranet and a PortalWhat... Read More

Say Something Worth Talking About

I recently published a short e-book called 'One Thing I... Read More

Government Buying and Selling on the Internet

Global Insight, a leading economic and financial forecasting company, (formerly... Read More

Cyber Banking

The use of electronic cash as a means of transacting... Read More

How To Prevent Your 3rd Party Merchant Account From Suspension

What would you do if you were sent an email... Read More

One Point Two Billion

In this surreal world of the internet, anyone, even you,... Read More

Products for a Successful Web Business

There are F words in business. We have seen many... Read More

Ecommerce Marketing Plan

Concept of ServiceThe current work deals with marketing offer of... Read More

Tell Them Whats in The Can!

What does 'the can' mean? Well, its literal meaning relates... Read More

Helping Your Visitors: a State of Mind

What does "helping your visitors" mean exactly?It means writing your... Read More

How To Turn Any Product You Sell In To Residual Income

The concept of this is for you to offer a... Read More

Online Shopping: Legal Challenges for Taxing Authorities

E-commerce offers customers the chance to eliminate many stages in... Read More

Getting Started: Creating a Business Plan

You're excited. You have a great idea for a profitable... Read More

Accepting Credit Card Payments Online

Being able to accept credit cards and other online payments... Read More

Getting Started in ECommerce - Part One

In 2004, Enquiro.com conducted a study of the search behaviors... Read More