Selling From Your Website

Greetings!

Friends and relitives ask us all the time " How do sell from your website?" and no doubt you want to know as well. Over the next two issues we will be covering this very thing! We decided to divide it into two camps - tangibles and non-tangibles. Feel free to create a hybrid if you are daring, however, for the sake of simplicity - both for your visitors as well as your planning figure out which of the two is applicable and focus your efforts as needed.

Tangibles:

If you are selling products, it needs to be organized in some fashion. Be it by subject , or alphabet, or some other method such as price or season as an example.

Lets say you're selling jewelry. You want to make it easy for your visitors to find what they're looking for first. You should have different sections i.e. rings, necklaces, watches, etc. You could have various designers alphabetized. It can also be broken down into price range aimed at a target audience. Or maybe target the sophisticed jewelry shopper who's looking for summer items or evening wear.

The idea is that it's easy for them to find what they want and make a buying decision, then get on with their life. They will remember that the next time they need a particular item.

Non-Tangibles:

We recommend a clear organised presentation for non-tangibles as well. Because you are not dealing with a concrete product, information and services can be precived as being a bit nebulous and therefore suspect.

As such, you want to make it very obvious what you are offering and how the client will benefit. Be precise. As in everything, keep it as simple as possible.

The less work on their behalf, the quicker they can come to a buying decision. Examples, testimonials and references work to establish an air of trust and security, thus motivating the visitor to sign on with you.

The Sale:

The mechanism in wich the money goes from them to you and the product then gets into their hands, is of course of prime importance.

In regards to payment, the obvious choice is of course credit cards. It's quick and easy on both you and your customers. Credit card payment is widly used and accepted.

And this can be set up realitively easy by you. There are commpanies online that are happy to do this for you for a piece of every transaction.

A small price to pay when considering that the sale may be lost due to too much trouble on your visitors behalf otherwise. 80% of something is better then 100% of nothing.

The Support:

I like to include extras. Links to other sites, pertinate information, or some other reason or benefit for the visitor to return to your site.

You do a good job with your site and they'll browse around and maybe even make that impulse buy AFTER they get what they were looking for in the first place.

About The Author

Written by Corinna Gittens-Arnold Zalca, co-authored by Leron Gittens-Arnold Zalca, your home business resource and information site.

http://www.zalca.com

zalca@zalca.com

---

7 Suggestions for an i-Mom Friendly Web Site (e-commerce news and statistics)

The Internet began as a male dominated medium, but those... Read More

The Five Steps of E-Commerce

You set up a retail business, you advertise in your... Read More

When Do You Ask For A Refund?

Have you ever asked to have your money refunded after... Read More

Simple Steps to Start a Profitable Member Only, Subscription Web Site

Having a successful member only, paid membership site is one... Read More

Grow your Business with Emarketplace - Part III

Increase Company ProductivityAfter years of hard work, finally your business... Read More

Why This Is The Perfect Time To Start Charging For Website Subscriptions

If you're a writer, researcher, subject matter expert, enthusiastic hobbyist,... Read More

Online Business- What Makes It a Success!

Only a few manage to sell everything under the sun... Read More

Short Story: The Benefits of Shopping Online

Maria's new lifestyle: Short story about the benefits shopping on... Read More

How E-commerce Web Site Design Differs From Normal Web Design

When it comes to e-commerce everything is a little bit... Read More

The Clickbank Crash of 2003: Lessons Learned

I had a rude awakening recently. I checked the days... Read More

Shop: Is Shopping Online Secure?

Is shopping online becoming popular and safe enough for you... Read More

Does Your Shopping Cart Have a Squeaky Wheel?

Have you ever gone grocery shopping just before a holiday?... Read More

The Lowdown On ECommerce: Making All The Pieces Fit Together

The Lowdown on EcommerceEcommerce is truly the most confusing aspect... Read More

Shopping Cart Features to Consider

Often the simplest Web stores have the most success. But... Read More

How Do You Make Money Online?

If you learn how other people make money online, I... Read More

Increasing E-Commerce Website Sales: A Guide for the Online Newbie

Because of this encouraging surge in activity, many individuals are... Read More

Grow Your Business Using B2B Emarketplace ? Part II

Selecting the right emarketplaceAlthough, IT spending has been staying flat... Read More

Your Site is all Direct Marketing

This may not be a popular view, but I think... Read More

What Are The Barriers of Implementing E-Commerce Solutions

What is electronic commerce?"Electronic commerce is about doing business electronically.... Read More

Selling Globally Through a B2B Exchange

Participation in B2B Exchanges is increasingly becoming one of the... Read More

Your Affiliate Web Site Is Built ? Now What?

When I first got my web site built, I thought... Read More

Intranet - The Benefits Realisation Plan

The Millennium ExperienceA successful project is one that delivers on-spec... Read More

Writing Web Pages: Get To The Meat Faster

Much of my consulting work comprises writing 'Outside Opinion' reports... Read More

Intranet Portals ? Search and Taxonomies

Knowledge Management for beginnersKnowledge Management (KM) can be defined simply... Read More

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Three

The first article of this series discussed page views per... Read More

Grow Your Business Using B2B Emarketplace - Part I

If you are a small to medium size company and... Read More

Old Habits Die Hard in the Third Age Years

I spent a lifetime in retailing and I'm still at... Read More

Creating Legal Framework for E-commerce Taxation; non-tax statutes

We have to make amendments in existing substantive and procedural... Read More

Helping Your Visitors: a State of Mind

What does "helping your visitors" mean exactly?It means writing your... Read More

Using Credit Cards Securely Online

Nowadays, shopping online is a very common thing. Making your... Read More

Looking For Free Advertising, Here It Is!

There are lots of ways to advertise for free but... Read More

Leading eCommerce Consultant Admits You Should Only Listen to One Real Expert! (And its not him!)

Let me share with you a secret that most marketing... Read More

Maximize Your Froogling for Increased Website Profits

Are you familiar with Froogle? If you are an online... Read More