Selling From Your Website

Greetings!

Friends and relitives ask us all the time " How do sell from your website?" and no doubt you want to know as well. Over the next two issues we will be covering this very thing! We decided to divide it into two camps - tangibles and non-tangibles. Feel free to create a hybrid if you are daring, however, for the sake of simplicity - both for your visitors as well as your planning figure out which of the two is applicable and focus your efforts as needed.

Tangibles:

If you are selling products, it needs to be organized in some fashion. Be it by subject , or alphabet, or some other method such as price or season as an example.

Lets say you're selling jewelry. You want to make it easy for your visitors to find what they're looking for first. You should have different sections i.e. rings, necklaces, watches, etc. You could have various designers alphabetized. It can also be broken down into price range aimed at a target audience. Or maybe target the sophisticed jewelry shopper who's looking for summer items or evening wear.

The idea is that it's easy for them to find what they want and make a buying decision, then get on with their life. They will remember that the next time they need a particular item.

Non-Tangibles:

We recommend a clear organised presentation for non-tangibles as well. Because you are not dealing with a concrete product, information and services can be precived as being a bit nebulous and therefore suspect.

As such, you want to make it very obvious what you are offering and how the client will benefit. Be precise. As in everything, keep it as simple as possible.

The less work on their behalf, the quicker they can come to a buying decision. Examples, testimonials and references work to establish an air of trust and security, thus motivating the visitor to sign on with you.

The Sale:

The mechanism in wich the money goes from them to you and the product then gets into their hands, is of course of prime importance.

In regards to payment, the obvious choice is of course credit cards. It's quick and easy on both you and your customers. Credit card payment is widly used and accepted.

And this can be set up realitively easy by you. There are commpanies online that are happy to do this for you for a piece of every transaction.

A small price to pay when considering that the sale may be lost due to too much trouble on your visitors behalf otherwise. 80% of something is better then 100% of nothing.

The Support:

I like to include extras. Links to other sites, pertinate information, or some other reason or benefit for the visitor to return to your site.

You do a good job with your site and they'll browse around and maybe even make that impulse buy AFTER they get what they were looking for in the first place.

About The Author

Written by Corinna Gittens-Arnold Zalca, co-authored by Leron Gittens-Arnold Zalca, your home business resource and information site.

http://www.zalca.com

zalca@zalca.com

In The News:

pen paper and inkwell


cat break through


eCommerce, How Much Does It cost?

Making profits with your existing website design or creating a... Read More

Web Users Crave Familiarity

The sad truth is, general Web users would love it... Read More

Online Credit Card Processing - How to Accept Credit Cards - Ecommerce 101

Back in 1998 (through 2000 or so), I worked for... Read More

The ClickBank E-Commerce Solution

ClickBank.com can offer you multiple solutions for your e-commerce business.... Read More

Developing a Winning e-Commerce Strategy

One bright spot on the economic horizons around the world... Read More

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Two

Why time spent on your site is importantAll websites regardless... Read More

Choosing an Ecommerce Shopping Cart

Choosing an online shopping cart is a big decision. Unlike... Read More

Online Customer Service - The Cornerstone of a Successful Online Business

Online customer service is still one of the most frequently... Read More

Choosing the Right Online Shopping Cart

Are you a website owner or a web designer/developer? If... Read More

How to Write a Landing Page

Is there a difference between writing a landing page and... Read More

E-marketplaces from Sellers Perspective

What is an E-marketplace anyway?E-marketplace is a business to business... Read More

Accepting Credit Card Payments Online

Being able to accept credit cards and other online payments... Read More

Free Competition Analysis for E-Commerce Startup

For anyone who has completed research regarding e-commerce, there are... Read More

The Census and the E-Commerce Wave

Understanding business and product sales can sometimes put me in... Read More

What You Must Know About Selling Online to Europe

The European market is a multi-billion $ sector which you... Read More

The Ecommerce Business Plan

Simply put, business plans can make or break your business.... Read More

ECommerce Scenario in Pakistan

Pakistan with highest growth rates in 1960s and bad politics... Read More

Expand Your Local Business Through the Internet

To obtain more local customers for your business, consider expanding... Read More

Selling Online for Newbies

If you are interested in selling online, it is quite... Read More

Excuse Me, Are You Wasting Traffic?

The largest cost and concern of an internet business is... Read More

Shop: Is Shopping Online Secure?

Is shopping online becoming popular and safe enough for you... Read More

A Beginners Guide To Setting Up A Successful Online Store

A beginner's guide to setting up a successful online store... Read More

Why Arent People Buying From Your Ecommerce Website?

Your stock is tempting, your prices right - your ecommerce... Read More

6 Steps to Attracting Black Customers Online

by Jamila White, "The E-Commerce Diva"In the rush to keep... Read More

Ten Reasons Why Online Surveys Are The Future of Marketing

Customers are tough cookies. They're extremely media aware and increasingly... Read More

Distinguishing Features of E-Commerce

E-commerce offers customers the chance to eliminate many stages in... Read More

Online Florists - Send Flowers Online When Youre In a Hurry

You did it again, didn't you? Forgot until the last... Read More

5 Tips for Online Shopping

Shopping online has become more and more popular in America... Read More

Leveraging Open Source Technology

Open Source applications can bring unique value to business owners.... Read More

Merchant Accounts: What They Can Do For You

Congratulations! You created an impulse in a customer to buy... Read More

Why Suppliers Should Use B2B Exchanges

Business to business e-commerce is on the rise! Worldwide B2B... Read More

Dont Get Ripped Off Getting A Merchant Account

Far too many people get ripped off when setting up... Read More

Google Catalogs - Old Gashioned Mail Order Meets High Tech Search

In addition to Google's Froogle shopping service (still in beta),... Read More