According to NOP World, 48% of all Internet users have researched or purchased financial products such as insurance and loans on the internet, or used online banking facilities. In April, NOP World had already recorded estimates of 28 million people online in Great Britain, with 13.5 million exploiting the Web for their financial requirements.
NOP World's report showed that of the financial activity, most was research related; as 84% of Internet users seeking financial services used the Internet to gather information, utilising sites such moneynet.co.uk and moneysavingexpert.com. Over half of the users surfing the Web for financial information were happy to contact suppliers via their websites and e-mail.
Although only 3.3 million consumers bought loans and insurance online last year, NOP state that confidence in buying such products over the internet is growing, with recent figures showing an increase of 43% in people researching, then purchasing online.
Internet banking is also increasing in significance. There are now over 10.3 million consumers managing their bank accounts online, a result of increased confidence for the consumer and simplification of front-end technology by financial organisations and providers.
Despite the positive news, finance companies could go further in encouraging consumers to take up the internet as a tool to manage their finances. NOP World has additionally reported that many online accounts remain dormant stating that the problem affects all banks "even specialist online providers, with dormancy rates ranging from as low at 10% to as high as 80%". Moneynet.co.uk, Moneyextra and Moneyfacts.co.uk, online comparison and information websites, specialising in personal finance, have already tried to resolve the issue of consumer apathy and financial lethargy by introducing product guides to explain complex terminology.
For further information:
http://www.nopworld.com
http://www.moneynet.co.uk/
About our Rachel:
Rachel writes for the personal finance blog Cashzilla: http://www.cashzilla.co.uk
Rachel has all her own teeth.
Three years ago I was doing some work for a... Read More
For many businesses, e-commerce represents a tremendous method for generating... Read More
Let's face it, there's just way too much information out... Read More
There are so many metrics surrounding direct marketing. So many... Read More
Business-to-business service providers have a wide range of tactics they... Read More
Fraud is a huge issue when it comes to the... Read More
Publishing has always been a difficult business to promote successfully,... Read More
The Internet began as a male dominated medium, but those... Read More
China's IT industry is expected to see a sales revenue... Read More
Simply put, business plans can make or break your business.... Read More
Have you ever asked to have your money refunded after... Read More
This article will show small businesses how to get free... Read More
After building and transferring many e-commerce sites it still amazes... Read More
Paypal is one of the wonders of the web. Never... Read More
In addition to Google's Froogle shopping service (still in beta),... Read More
Business to business e-commerce is on the rise! Worldwide B2B... Read More
Summer must be when many work at home Mom start... Read More
This is a short article because in the constraints of... Read More
Are you familiar with Froogle? If you are an online... Read More
Concept of ServiceThe current work deals with marketing offer of... Read More
If you have been wrestling with the idea of applying... Read More
As you may have noted, there are thousands or even... Read More
One sure-fire way to loosing out big time on your... Read More
by Jamila White, "The E-Commerce Diva"In the rush to keep... Read More
Shopping Cart Installation And SetupShopping cart technology has evolved to... Read More
What does 'the can' mean? Well, its literal meaning relates... Read More
Deciding when to get your own merchant account for internet... Read More
What is an E-marketplace anyway?E-marketplace is a business to business... Read More
In 2004, Enquiro.com conducted a study of the search behaviors... Read More
1. To find out what type of content visitors want... Read More
I recently published a short e-book called 'One Thing I... Read More
So you want to start a business? Good for you.... Read More
To conduct business on the Internet, whether informal, one-time only... Read More
THE CURRENT WORRIES1. Content SuppliersThe Ethos of Free ContentContent Suppliers... Read More
Fraud is a huge issue when it comes to the... Read More
As the mother of a teenage clothing fanatic I'm often... Read More
Congratulations! You created an impulse in a customer to buy... Read More
When your eCommerce business grows to the point where you... Read More
Have you ever had someone who owed your business money... Read More
This is a short article because in the constraints of... Read More
Understanding business and product sales can sometimes put me in... Read More
The concept of linking is that sites with common interests... Read More
Only a few manage to sell everything under the sun... Read More
Why time spent on your site is importantAll websites regardless... Read More
The Millennium ExperienceA successful project is one that delivers on-spec... Read More
Let me share with you a secret that most marketing... Read More
Paypal is one of the wonders of the web. Never... Read More
Have you ever gone to the store and thought you... Read More
What is an E-marketplace anyway?E-marketplace is a business to business... Read More
Having a successful member only, paid membership site is one... Read More
Internet now days became a real marketplace and many many... Read More
The key difference between an (old-fashioned) Intranet and a PortalWhat... Read More
In Part One we talked a little bit about what... Read More
ClickBank.com can offer you multiple solutions for your e-commerce business.... Read More
1. Balance - You want to find a directory rich... Read More
Back in 1998 (through 2000 or so), I worked for... Read More
If you want to sell on the internet, your need... Read More
Just because you've built your e-commerce website doesn't mean the... Read More
For many businesses, e-commerce represents a tremendous method for generating... Read More
This isn't the first time I have written about the... Read More
Inherent (or Business) RiskInherent Risk is the risk that exists... Read More
With a third party merchant account you will have a... Read More
There are so many metrics surrounding direct marketing. So many... Read More
The sad truth is, general Web users would love it... Read More
This article will show small businesses how to get free... Read More
Have you ever gone grocery shopping just before a holiday?... Read More
E-commerce |