Why Arent People Buying From Your Ecommerce Website?

Your stock is tempting, your prices right - your ecommerce website is good to go, but somehow the customers just aren't buying. So where are you going wrong?

Make sure people can find your ecommerce website.

What are you doing to bring customers to your ecommerce web site? It's not enough to just design a website and then sit back and wait for the money to come rolling in as eager customers flock to your store. In fact, unless you go out of your way to show them, your prospective customers may not even know your business exists at all.

First of all, make sure your ecommerce website is optimised for the web. You should be using good key words throughout the site, and in your meta tags (if you don't know what meta tags are, your designer should!) You should also be building as many links to your ecommerce web site as possible, as the more opportunities people have to click on a link to your site, the greater the likelihood of your website cropping up in the search engines - and attracting visitors.

You should also think about online advertising for your ecommerce website. Pay per click advertising, for example, allows you to set a daily budget and pay for your site to appear in search engine listings. It could be a good idea if you're serious about bringing in visitors.

What if you're getting the visitors to your ecommerce website, but not getting the sales?

If there are plenty of people coming to your ecommerce website, but none of them are buying anything, you know that the problem lies either with the site itself, or with your stock.

First of all, think about your stock. Is it well presented on the site, with clear pictures and good item descriptions? Is it fairly priced? Take a look at some of your main competitor's websites, and see how much they're charging. With so much choice on offer, no one will buy from you if they can get the same thing cheaper elsewhere ? and remember that the internet makes it easy to shop around. If your prices are the same, or even lower, than the competition, however, you may have to look elsewhere to find out what the problem could be.

Is your ecommerce website itself putting off buyers?

One of the main reasons people give for not shopping on the internet is fears about security. Your ecommerce web site should have a clearly stated privacy policy, and returns policy. People who are giving you their money before they receive their goods are making a leap of trust; they have to trust you to take only the amount you've said you're going to take from their credit card, and they have to trust you to actually send the goods they're buying from you. Because they can't actually see the goods in the flesh (as it were) before they buy them, they'll also often look for reassurance that if they aren't satisfied, they'll be able to get their money back. You should make sure that they can find reassurance on all of these points just by looking at your ecommerce web site.

Amber McNaught is co-owner of Hot Igloo Productions Ltd, a website design and online marketing firm offering high quality designs at affordable prices. Visit their website at http://www.hotigloo.co.uk

---

Selling Online for Newbies

If you are interested in selling online, it is quite... Read More

Accepting Credit Card Payments Online

Being able to accept credit cards and other online payments... Read More

How To Sell Websites Fast !

This article will explain in depth the steps needed to... Read More

Looking For Free Advertising, Here It Is!

There are lots of ways to advertise for free but... Read More

The Five Steps of E-Commerce

You set up a retail business, you advertise in your... Read More

Tell Site Visitors What To Do

Your site visitors make all the choices when it comes... Read More

Start doing online business using B2B Portals in Six Steps

I registered with a B2B site but what's next?This is... Read More

The Five Most Commonly Encountered, Off-putting E-commerce Errors

While getting less public handwringing than during holiday season, the... Read More

Why Arent People Buying From Your Ecommerce Website?

Your stock is tempting, your prices right - your ecommerce... Read More

5 Powerful Ways to Make Money Online with a Website

There are many ways to make money online and the... Read More

How To Prevent Your 3rd Party Merchant Account From Suspension

What would you do if you were sent an email... Read More

Online Shopping: Legal Challenges for Taxing Authorities

E-commerce offers customers the chance to eliminate many stages in... Read More

E-commerce: Is It Right for You?

The birth of the Internet and the mass availability of... Read More

Coupons & Rebates

Yes, it's true, coupons are not just for newspapers anymore.... Read More

Ecommerce - Boost Your Business ROI

Did you know that over 90% of all online orders... Read More

Shopping Carts For The Faint Of Heart

The chief criteria for judging an ecommerce shopping cart are... Read More

Distinguishing Features of E-Commerce

E-commerce offers customers the chance to eliminate many stages in... Read More

Dont give up on your business!

Summer must be when many work at home Mom start... Read More

What You Must Know About Selling Online to Europe

The European market is a multi-billion $ sector which you... Read More

Tell Them Whats in The Can!

What does 'the can' mean? Well, its literal meaning relates... Read More

Online Customer Service - The Cornerstone of a Successful Online Business

Online customer service is still one of the most frequently... Read More

Old Habits Die Hard in the Third Age Years

I spent a lifetime in retailing and I'm still at... Read More

Doing Business Online ? Private B2B Exchanges

Business processes are the building blocks of an enterprise. If... Read More

How To Sell Your Products Online?

E-commerce is gaining pace! Research firm eMarketer predicts that 2003... Read More

Succeed With Your Own Home Based Business

An internet business is by far the best way to... Read More

Intranet Project ? RAD or Waterfall?

Building BridgesI have often used the analogy of building a... Read More

Free Competition Analysis for E-Commerce Startup

For anyone who has completed research regarding e-commerce, there are... Read More

Shopping from Your Cell Phone with Froogle Wireless

Many surfers already know about Froogle, Google's shopping portal that... Read More

Complementary-Relational Linking and How It Could Save Your Internet Business

The concept of linking is that sites with common interests... Read More

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Two

Why time spent on your site is importantAll websites regardless... Read More

10 Tips To Build, Manage And Profit From An E-Commerce Website

Just because you've built your e-commerce website doesn't mean the... Read More

Ecommerce Comes from Customer Satisfaction

Online shopping is convenient, but many companies whose web sites... Read More

Drop-Shipping ? A Great Way of Making Money Online

Using the Internet to sell products and services to ever... Read More