Recently I went looking for an online merchant account, with disastrous results. I made the mistake of taking information at face value and relying on the ecommerce merchant account provider's good reputation in other areas.
Fortunately, you can avoid the same experience I had by asking the right questions of a potential ecommerce ecommerce merchant account provider.
Understanding the answers to these questions before signing an application or agreement will help make for a solid partnership between you and your merchant account vendor:
1. As a merchant, can I accept credit cards both online and offline?
Do I need to get separate authorizations or permissions when setting up my ecommerce merchant account for different types of transaction (Internet, retail, phone orders, etc.)?
What other merchant fees are involved if I accept both online and offline credit card charges?
2. Can I accept ecommerce payments using methods other than Mastercard and Visa (Discover, American Express, Diner's Club, online checks, debit cards, etc.)?
If so, what are the fees and do I need to do anything to "activate" those ecommerce payment methods?
3. What are the different discount rates and fees for different types of ecommerce and other charges through the merchant account (Internet, in person, telephone, mail, etc.)?
4. What are the other fees related to this ecommerce merchant account - yearly, set-up, application, monthly minimum, statement, support, cancellation, discount, per-transaction, gateway access fees, card reject fee?
Are these subject to change?
Are there any other fees involved in order to get my ecommerce merchant account functional?
5. Do I process ecommerce charges manually or automatically?
If manually, is it possible to get automatic merchant account processing?
If so, do you provide a secure online payment gateway for my ecommerce merchant account?
How do I get up and running and what extra charges will I pay to do so?
6. What other software and services do I need to become fully ecommerce enabled online (such as secure gateway provider, etc.)?
Do you have a list of these additional ecommerce providers that are compatible with my ecommerce merchant account?
7. Do I need additional hardware or software not previously mentioned?
If so, what is the cost and how do I get this equipment?
Many of these questions are different ways of getting at the same issue -- you want to know every component, every function, every fee, and every charge association with making your ecommerce merchant account work effectively for your business.
If you ask these questions while establishing a mutually comfortable relationship with your ecommerce merchant account provider from the start, you can avoid "traps" and lay the groundwork for a long, solid partnership.
Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network ( WebSiteMarketingPlan.com ). Http://http://www.Take-Payments-Online.com, one of the network sites, explains different aspects of ecommerce.
© 2003-2004 Bobette Kyle. All Rights Reserved.
Your stock is tempting, your prices right - your ecommerce... Read More
Nothing has helped international brokerage business more than the internet:... Read More
ClickBank.com can offer you multiple solutions for your e-commerce business.... Read More
Paypal is one of the wonders of the web. Never... Read More
The Internet may not be useful for all businesses, nor... Read More
The days of easy money are overIn these post-dot-com days... Read More
What is the Internet?In order to provide a discussion on... Read More
For many businesses, e-commerce represents a tremendous method for generating... Read More
Did you know that 80% of all sales are made... Read More
The concept of linking is that sites with common interests... Read More
Businesses, which are still sitting on sidelines and not doing... Read More
Using an Address Verification System (AVS) when processing your online... Read More
Maria's new lifestyle: Short story about the benefits shopping on... Read More
As the holiday shopping season begins in earnest, consumers say... Read More
Do you sell something online? Do you have a business... Read More
Customers are tough cookies. They're extremely media aware and increasingly... Read More
Concept of ServiceThe current work deals with marketing offer of... Read More
Get out of the way and make it easy for... Read More
The process of learning how to accept payments on the... Read More
For whatever reason, when we get a new boost in... Read More
Ten great tips to turn online holiday shoppers into eager... Read More
In theory you could create a retail web site with... Read More
Being able to accept credit cards and other online payments... Read More
Last time, we started to take a look at the... Read More
"Your home page is the world's introduction to you and... Read More
When it comes to e-commerce everything is a little bit... Read More
Once your website has secured an order, you have to... Read More
Choosing a carefully pinpointed niche market should be one of... Read More
Three years ago I was doing some work for a... Read More
There are so many metrics surrounding direct marketing. So many... Read More
Understanding business and product sales can sometimes put me in... Read More
If you are interested in selling online, it is quite... Read More
An internet business is by far the best way to... Read More
Being able to accept credit cards and other online payments... Read More
When I first got my web site built, I thought... Read More
Choosing an online shopping cart is a big decision. Unlike... Read More
ClickBank is the Internet's most popular payment processor for online... Read More
Let me share with you a secret that most marketing... Read More
1. You didn't follow up after the first sale. After... Read More
Concept of ServiceThe current work deals with marketing offer of... Read More
In 2004, Enquiro.com conducted a study of the search behaviors... Read More
Let's face it, there's just way too much information out... Read More
To conduct business on the Internet, whether informal, one-time only... Read More
This isn't the first time I have written about the... Read More
Anyone with an online business, whether for auctions, services, or... Read More
For some people, shopping online is as normal as driving... Read More
Deciding when to get your own merchant account for internet... Read More
In the last column we discussed the process of credit... Read More
Customers are tough cookies. They're extremely media aware and increasingly... Read More
1. Balance - You want to find a directory rich... Read More
Maybe no business requiring little or no capital pays as... Read More
Back in 1998 (through 2000 or so), I worked for... Read More
A year ago, I had big plans to re-vamp my... Read More
Did you know that over 90% of all online orders... Read More
If you're a writer, researcher, subject matter expert, enthusiastic hobbyist,... Read More
Increase Company ProductivityAfter years of hard work, finally your business... Read More
Online customer service is still one of the most frequently... Read More
Many surfers already know about Froogle, Google's shopping portal that... Read More
We have to make amendments in existing substantive and procedural... Read More
Participation in B2B Exchanges is increasingly becoming one of the... Read More
Can you encounter the number of times where a Credit... Read More
According to Internet.com, by the year 2008 nearly 30% of... Read More
When it comes to e-commerce, the time-tested cliché is, "Content... Read More
The days of easy money are overIn these post-dot-com days... Read More
Whether you sell a product or merely sell time to... Read More
Did you know that one of the best ways to... Read More
E-commerce |