Online Merchant Account - Costs and Alternatives

Merchant Account Basics

A Merchant Account is a commercial bank account established by a merchant to receive payment via credit cards. Three parts are required to accept credit cards. Besides a merchant account, you need a local bank checking account to deposit funds and a processing solution, such a terminal or web-based store front to take credit card payments. Online merchant account, or ecommerce merchant account, is a merchant account that can take credit orders on the Web.

Cost of Merchant Account

An online merchant account will boost your online sales, but merchant account incurs various types of cost. A merchant account usually requires a one-time setup fee between $50 - $100. Some merchant account providers waive the setup fee in promotion period or in conjunction with other services. Other costs include gateway fee, statement fee, annual fee, transaction fees and discount rate fees.

Accept Credit Card without Merchant Account

When you first start an online business and have limited resources, the alternative would be to use the services of a credit card processor. You can enjoy the benefits of processing credit card transactions online without the requirements of a merchant account and high costs involved. Paypal, WorldPay, PaySystems and Clickbank are some of popular credit processing services. Popular shopping carts or online storefronts, such as eBay Store, Yahoo! Store and Microsoft bCentral, offer built-in credit card processing capability.

International Merchant Account

International merchant accounts, or Offshore Merchant Accounts, are merchant accounts that allow the merchants to accept payments from around the world-- regardless of where your business or customers are located. Comparing to an online merchant account, two major services that come with an International merchant account are Multiple-Currency Support and International Fraud Protection.

Wireless/Mobile Merchant Account

Mobile merchants used to face unique issues when accepting credit card payments. With the advancement of high-speed wireless networks and mobile technology, mobile businesses are no longer limited in their payment options to just cash or checks.

Many mobile merchant account (http://www.4th-media.net/online_payment/mobile_merchant_account.php) service providers waive application fee and setup fees to attract more businesses. However, the use of wireless service provider does incur the expense of the terminal hardware, activation fee, monthly service fee, and transaction cost.

Copyright @2005, Bruce Zhang

Bruce Zhang has over 10 years experience in developing ecommerce and e-business application such as literature fulfillment (http://www.4th-media.ne t/order_fulfillment/literature_fulfillment.php) and supply chain management applications.

In The News:


pen paper and inkwell


cat break through


Maximize Your Froogling for Increased Website Profits

Are you familiar with Froogle? If you are an online... Read More

Selling From Your Website

Greetings!Friends and relitives ask us all the time " How... Read More

The Origins of E-Commerce

What is the Internet?In order to provide a discussion on... Read More

Ten Reasons Why Online Surveys Are The Future of Marketing

Customers are tough cookies. They're extremely media aware and increasingly... Read More

Short Story: The Benefits of Shopping Online

Maria's new lifestyle: Short story about the benefits shopping on... Read More

Helping Your Visitors: a State of Mind

What does "helping your visitors" mean exactly?It means writing your... Read More

Web Users Crave Familiarity

The sad truth is, general Web users would love it... Read More

Your Site is all Direct Marketing

This may not be a popular view, but I think... Read More

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part One

The problem with most e-commerce marketing strategy today is that... Read More

The Art of Being Human

This isn't the first time I have written about the... Read More

Intranet Portals ? Collaboration through Team Rooms

Knowledge Management for beginnersKnowledge Management (KM) can be defined simply... Read More

Are You Making These E-Commerce Excuses? (part 2)

Last time, we started to take a look at the... Read More

Building eCommerce Websites That Work - Part 1

You want to succeed at eCommerce? Welcome to a very... Read More

Web Store - Why Do You Need One?

Internet has opened a new era of business opportunities. Each... Read More

Shopping Cart Abandonment ? Discover 5 Things you can do to Lower Cart Abandonment

A common frustration among merchants who sell online via a... Read More

What is SSL (the little padlock)?

SSL ("Secured Socket Layer") is a protocol used to... Read More

Accepting Credit Card Payments Online

Being able to accept credit cards and other online payments... Read More

Using Drop Shipping for E-commerce

Thanks to the ubiquity of the internet, online virtual businesses... Read More

E-Commerce Is Back On The Fast Track

How much holiday shopping did you do on-line this year?... Read More

The Check is in the E-mail

Have you ever had someone who owed your business money... Read More

7 Key Steps To Reduce Refunds and Chargebacks

One sure-fire way to loosing out big time on your... Read More

Online Payments Make It Easy For Your Customers To Buy

In the last column we discussed the process of credit... Read More

Conducting Business through B2B E-marketplaces

Businesses, which are still sitting on sidelines and not doing... Read More

The Top 10 E-Commerce Ways to Follow up with Clients - Part 1

Did you know that 80% of all sales are made... Read More

The Top 10 E-Commerce Ways to Follow up with Clients - Part 2

Did you know that 80% of all sales are made... Read More

How Do You Make Money Online?

If you learn how other people make money online, I... Read More

The House Of Print.Com

Publishing has always been a difficult business to promote successfully,... Read More

Cyber Banking

The use of electronic cash as a means of transacting... Read More

Website Marketing: 10 Resourceful Things You Can Do With A Product That Doesnt Sell

Do you have any product that has not been moving... Read More

Merchant Account Insider Secrets - Accept Credit Cards Online

The process of learning how to accept payments on the... Read More

Does Your Shopping Cart Have a Squeaky Wheel?

Have you ever gone grocery shopping just before a holiday?... Read More

Tell Them Whats in The Can!

What does 'the can' mean? Well, its literal meaning relates... Read More

Starting An E-Commerce Business

The development and expansion of the Internet has made business... Read More