The Most Underused and Powerful Method of Lead Generation

Are you worried about whom you'll sell today so you can feed your family tomorrow? Are you jealous of the top producers who are getting phone calls from new prospects every day? Wouldn't you love to come to the office and find your mail box full of messages from potential clients?

I'm going to show you the easiest, quickest and most effective lead generation method to grow your business, using word of mouth or referrals.

Referrals are the most effective way to create a steady stream of customers for your product or service. In most businesses referrals generate over 70% of their sales. However, salespeople spend the least amount of time, money and energy developing referral sources.

Doesn't it make sense to put your focus, attention and resources into the lead generation activities that will reap the greatest benefits?

If you aren't currently using a system to generate referrals, you're leaving thousands of dollars on the table and missing out on a golden opportunity to skyrocket your sales.

According to statistics, the average person has a relationship with 250 people!

In other words when you write a list of everyone you know personally, it will likely add up to around 250 people.

What this means is that every client you currently have opens a door to 250 more!

So, when you know how to get your clients talking about your business, you'll have a big network you can easily tap into.

Could anything be better for lead generation for your business?

Developing referral sources begins by creating relationships. Smart sales people will break even or even lose money to create a relationship with a new customer.

Why?

They understand that once they have a relationship with a client, selling to them becomes much easier. So it makes sense to do whatever you can to create new relationships.

Word of mouth is a very powerful tool. When you harness the power of word of mouth, you can build relationships with hundreds of people through the network that your clients have.

Since we all trust our family and friends more than we trust sales people, getting a new client by referral is easier than getting a new client by any other means of self promotion.

A referral gives you instant credibility with the family and friends of all your current clients. When your clients refer someone to you or your business, they are giving you a personal endorsement. They're saying to that friend or family member they trust you and whatever bond you have with your clients can and often will get transferred to their friends when they're enthusiastically told about you.

According to industry sources, customers who come to an individual or business by referral:

?Spend more money on each purchase
?Buy more often
?Are more loyal
?Refer more customers
?Trust your advice

So by seeking out referrals you'll increase your income and have more time to enjoy life.

Most of the time getting referrals is free. Even if you do spend money to maximize your lead generation by referral it's the best place to spend your marketing dollars.

In order to get referrals on a regular basis and to continue to grow that number over time it's important to have systems in place and a plan for generating referrals.

In the next article I want to share with you the first few pieces of "How to Master the Art of Referrals".

Jim Klein is the owner of From The Heart Sales Training. He helps sales professionals attract new clients, close more sales and generate an abundance of referrals so they can increase their income and enjoy life more.

Click Here Now for free Sales Training. Sign up for our newsletter "The Sales Advisor". Each issue contains sales tips, techniques, articles, tools, products, and up-to-date sales and marketing ideas.

---

Sales and Closing Techniques

One essential criteria of being a successful salesperson is the... Read More

3 Tips to Get Clients Now

"I need more clients!" wails Steve, a 32 year old... Read More

The Quickest Way To Increase Your Sales

The quickest way to increase sales is to make things... Read More

Boost Your Selling Power With Your Call-To-Action Phrases

Look at your marketing material. Now, is there something missing?... Read More

Nine Competencies of the Complete Sales Professional

Have you ever tried to explain to someone what you... Read More

Why Salespeople Fail

Since 1990 I have focused on the three primary barriers... Read More

Shout At Your Customers - Theyre Hard of Hearing!

Some people say we live in the Information Age.I call... Read More

7 Keys to Turning Cold Calls Into Warm Calls

Let's face it when it comes to cold calling many... Read More

How To Master the Art of Super Salesmanship

Mastering the "art of selling" is simply knowing how to... Read More

10 Power-Packed Ways To Spark Your Sales

1. Spend money on targeted advertising instead of mass media... Read More

Sell Yourself, As Well As Your Product

When selling a product to a consumer, one of the... Read More

Get Over Your Resistance to Sales

I have found that there are two best ways to... Read More

Body Language, Five Key Ingredients

When making your living in the sales industry, and working... Read More

Top 5 Characteristics of Great Salespeople

I am a big believer that great salespeople generally realize... Read More

Increase Your Sales in 5 Minutes

Increase your sales-in five minutes. This article is the third... Read More

Sales Marketing: 10 Amazing Secrets To Sell Any Product Fast.

Implement these smart sales marketing secrets and you'll be capable... Read More

Why Salespeople Dont Take Risks

Proponents of traditional sales training simply teach the material, sometimes... Read More

The Changing Role of the Sales Consultant

"Leadership rests not only on outstanding ability. It also rests... Read More

11 Powerful Methods of Sales Lead Generation

Are you searching for new and innovative ways of sales... Read More

Successful Sales People Know Which Differentiators Matter

Know where to focus. Not everyone evaluates product solutions with... Read More

Customers - Always be Focused on Them

I was looking at some promotional literature and web sites... Read More

Multiply Your Sales

When Thomas Edison's light bulb finally burned for 45 straight... Read More

Is It Time To Rethink Your Sales Training Program or Is Your Sales Training Delivering Results?

Sales is still a must for any company who wishes... Read More

The Reason Why They Buy

If you're a business person you want to sell your... Read More

Top 7 Psychological Triggers For Unlimited Sales

Did you know that there are specific psychological triggers you... Read More

Three Secret Keys to Persuasion Magic

Just a few critical distinctions can supercharge your communication skills:1... Read More

Sales Success ? The 5 Steps

It's a common question we come across everyday: why is... Read More

3 Basic Secrets That Will Explode Your Sales This Year

In this article, I would like to talk about the... Read More

Sneaky Sales Tactics

The reason why you have a job in sales is... Read More

Spend More Time Selling

On average a sales person spends less than two hours... Read More

Secrets to Getting in Front of Your Best Prospects

As a salesperson, your ultimate goal, of course, is to... Read More

The Golden Week of Selling

Have you ever heard of the Golden Hour? I live... Read More

The Top 7 Sales Blunders

We all make mistakes when selling our product or service.... Read More