America's focus on nutritious eating began to receive national attention in the 1940s when President Roosevelt introduced the RDA, or Recommended Daily Allowance (RDA) model. This model, which took on the shape of a pyramid in the 1980s (and hence now goes by the term "food pyramid"), has gone through a number of iterations since its inception more than 60 years ago[i].
This change and evolution of the RDA model is, in many respects, a positive step. It demonstrates that, just as America's information on diet and nutrition is advancing, so too are the models that guide its eating habits. In fact, the USDA itself has decided to update the term and now refers to "RDI's" ("Reference Daily Intake") instead of RDA's.
However, undermining some of this positive change is the fact that many Americans are increasingly confused over what, how, and when to eat. A survey conducted by the USDA in 1996 verified this fact when 40% of respondents agreed strongly with the statement that "there are so many recommendations about healthy ways to eat, it's hard to know what to believe"[ii].
One of the most serious expressions of this growing dietary confusion has to do with a concept called the Daily Value, or "DV". Introduced by the USDA in the 1990s, the DV is a dietary numerical reference that is supposed to allow people to make healthy eating choices[iii].
The philosophical idea behind the DV, which is expressed as a percentage, is that it provides a very important piece of information. The DV informs consumers how much of a nutrient they are getting from a particular food item. For example, if the DV label on a can of beans declares that it represents "10% of the DV for fat", then consumers can keep track of that number to know if, throughout the day, how much fat they are eating[1].
However, one does not have to be a mathematician or a dietician to see that the above idea begs a significant question: is this10% of the DV for fat "good" or is it "bad"? In other words, should a consumer choose this source of fat because it represents a good source of fat, or avoid it for the opposite reason?
It is this question that has caused so much confusion among health-conscious consumers. It has caused particular anxiety among those who are wisely ensuring that they eat the recommended daily allowance for protein.
The importance of protein in diet cannot be understated. It is not simply an essential macronutrient for athletes, such as bodybuilders and runners. Protein is critical for life itself, regardless of mobility or athleticism. Among other essential functions, protein maintains and repairs muscle tissue, aids digestion, regulates chemicals, manages hormones, and produces enzymes[iv]. In extreme cases, a dangerous lack of protein actually leads to a condition called Kwashiorkor, where the body cannibalizes itself[2].
Trying to determine the right amount of protein ? as expressed in terms of DV% -- has been a difficult challenge for most eaters. Unfortunately, as a result of this confusion, some consumers have not been eating high quality protein. This is because the DV number is simply not enough information upon which they can make healthy protein eating decisions.
The missing number in the DV equation is the Reference Daily Intake (RDI) level. The RDI for protein is, generally, 50 grams per day. Consumers can take the number of total grams of protein in a product, and divide it by this RDI for protein to determine what the "optimum" DV number should be.
For example, if a product offers 25 grams of protein, and the RDI is 50 grams per day, then the product's "optimum" DV will be 50%. Therefore, the figure "50%" should appear on the product's labeling. If the number is lower than 50%, the consumers instantly know that it is not an optimum source of protein.
Finding high quality sources for essential micronutrients like protein (among others) is a challenge that should not be difficult, but it is, because some food makers do not want to educate consumers on how to detect high quality from low quality. This is particularly unfortunate in the health and nutrition food industry, where one would expect manufacturers strive for high quality nutrition. Regrettably, this is not always the case.
However, that is not reason to despair. Rather, it just as much reason to support companies that are making the effort to ensure that their products reflect only high quality DV levels, and a concurrent effort to educate the public on how to determine optimum DV.
About Protica
Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at www.protica.com. You can also learn about Profect at www.profect.com.
[1] The FDA is clear that the DV concept is not intended to direct people on how much they should eat. In this example, the eater should not conclude that eating 10 cans of beans will achieve "100% of the recommended fat intake per day". The DV is intended as a reference number only and not as a recommendation. The intake per day is suggested by the RDA/RDI, which will be discussed further in this article.
[2] Kwashiorkor is more prevalent in some parts of the developing world, but incidences have been reported in the US.
References
[i] Source: "Food Pyramid History". http://iml.jou.ufl.edu/projects/Fall02/Greene/history.htm
[ii] Source: America's Eating Habits: Changes and Consequences. USDA. http://www.ers.usda.gov/publications/aib750/
[iii] Source "Daily Values Encourage Healthy Eating". FDA. http://www.fda.gov/fdac/special/foodlabel/dvs.html
[iv] Source: "The Importance of Protein". OhioHealth. http://www.ohiohealth.com/facilities/mcconnell/weightmanage/details/protein.htm
Copyright 2004 - Protica Research - http://www.protica.com
|
|
|
|
|
|
|
|
|
|
|


The debate regarding Fluoride continues to rage, is it good... Read More
Students might start thinking a little differently, once they learn... Read More
Here is a continuation of the light and darkness metaphor:... Read More
Finally, dieters and healthy eaters everywhere have reason to rejoice,... Read More
Images of "protein powder" containers with accomplished bodybuilders on their... Read More
A green and lush oasis in the middle of a... Read More
Manganese is a metallic mineral that was discovered by a... Read More
How well do you know about vitamin K? This vitamin... Read More
I start from the premise that eating instinctively means eating... Read More
Having a large amount of such "visceral fat" is associated... Read More
"It's not what you eat, it's what's eating you that... Read More
Post nasal drip is a sensation of mucous build up... Read More
The importance of protein in a healthy diet is well... Read More
Creating Your Target is easy.What I use to help create... Read More
America's major dietary deficiency - EFA a panacea for good... Read More
Heart disease remains the number one cause of death in... Read More
Originally, all foods were "organic" ? grown and prepared without... Read More
I spent a few days at a resort in Mexico... Read More
The nutritional support in critically ill patients can be explained... Read More
Fruit Advantage Tart Cherry capsules are a nutritious, all-natural alternative... Read More
Carbohydrates - found in grains, breads, pasta, and sugar, as... Read More
A flood of scientific evidence about fish oil points to... Read More
Monosodium glutamate, commonly known as MSG, was thought of as... Read More
Dr. Barry Sears revolutionized nutritional thinking around the world with... Read More
Hi Readers,My message today is simple short and perhaps blunt... Read More
For decades science has been looking for the answers to... Read More
During the Second World War, the Germans used fluoride as... Read More
They sit left behind on relish trays. They're often by-passed... Read More
Okay, so you think you are doing pretty well with... Read More
Cholesterol finds its way into our bodies in two main... Read More
Have you ever watched someone who appears thin and healthy... Read More
All carbohydrates are not the same. Generally it is assumed... Read More
In health circles there has been much recent talk about... Read More


Vitamin D is a fat-soluble vitamin like A and E.... Read More
The makers of Bumble Bee Tuna generated some buzz today... Read More
Can a child thrive on a vegan diet? The answer... Read More
Health food or heart attack on a plate? Eggs had... Read More
Liquid vitamin mineralThe liquid vitamin mineral dietary supplement is a... Read More
Recently yet another super-heavyweight Iron Immortal died from a heart... Read More
Several years ago, Marilyn M. couldn't even spell fibromyalgia.Now she... Read More
In large part, you're in control of your health, not... Read More
AmbrotoseŽ - the Nutritional Alphabet of the "Sweet Language of... Read More
Some say they don't or can't buy organic foods due... Read More
So, what is new about this that you already don't... Read More
The above foods contain high antioxidant capacity. These foods were... Read More
Fibromyalgia is a chronic and potentially life-altering disorder with symptoms... Read More
It would be fair to assume that almost everyone on... Read More
Bye Bye HolidaysHoping everyone had a fun, fantastic, exciting and... Read More
You would probably think that I was writing a lot... Read More
When was the last time you consumed soda? Most likely,... Read More
When it comes to planning a healthy diet, fat is... Read More
Coconut oil is less known compare to olive oil, corn... Read More
Many people use sugar as medicine. Sugar tends to change... Read More
In order to eat fewer calories than you need, you... Read More
I am sure you have heard you have to build... Read More
What is your brain made ofOver 50% of your brain... Read More
Picture yourself in one of the following scenarios.You're cruising along... Read More
Having a large amount of such "visceral fat" is associated... Read More
Come on, guys and gals. Those Trix are for kids.And... Read More
For decades science has been looking for the answers to... Read More
Why does disease begin in the digestive tract? Your digestive... Read More
You say you don't know what glyconutrients are? You are... Read More
Diets don't work. If they did the U.S. of A.... Read More
What is nutrition? We hear so many reports today on... Read More
Many low carb dieters fall victim to "carb creep," which... Read More
There seems to be fairly poor tracking by any formal... Read More
Nutrition |