If you've been around the Internet for more than two hours, you've probably heard someone say it or write it. If you haven't, you will.
Content is King.
What they're saying is that the message is what's important on a web page, not spinning logos or dancing exclamation marks. You'll see it trotted out when people ask about new technologies like streaming media and Flash presentations.
"Don't mess with that junk. After all, Content Is King."
It's my observation that those people are partially right. I would amend that to:
"Content is King, IN THE RIGHT CONTEXT."
Suppose you propped up your computer screen in front of someone who cannot read? Would your words still be more important than the Flash movie with sound? Or would the moving pictures and flowing narrative do a better job of telling your story?
The same idea applies in building a business. You can talk all you want about making $10,000 a week.
If the person you are talking to has no concept of making $10,000 a week, what you say has no meaning.
If the person you are talking to already makes $100,000 a week, your measly $10K isn't very impressive.
The two prospects are getting the same content. They're getting it in different contexts.
So how do you find out what the other person's context is?
Easy.
Talk to them. And really listen to the answers you get. If you hear things like "that's not possible" or "I can't afford it" then you know their context doesn't include what you're offering.
You can use the same tool on yourself. If you find yourself resisting an idea that makes sense to you, check your context. You might not hold that idea as possible for you.
If you still want whatever that idea offers, the only answer is to change your context. Which is a subject for another day.
Here's what you get with John McCabe's Success Letter (http://SuccessLetter.com): Original articles that accelerate your business growth... Proven tools and resources to explode your success... Special offers that make your life and work More and Better... Part of http://Web-Guides.com.
None of us like to think of ourselves as victims.... Read More
As a Life Coach I quickly identified most individuals wanted... Read More
You Are What You Listen ToCan music really help you... Read More
We are frequently held back from making future plans or... Read More
Why are you in business? Hopefully you enjoy what you... Read More
Emotional dependency means getting one's good feelings from outside oneself.... Read More
Recently I have been watching a TV show called Blowout.... Read More
In ancient times, a King had a boulder placed on... Read More
The fear of saying something silly and feeling embarrassed stops... Read More
How many more servings of the daytime self-help salad will... Read More
One of my clients gave me permission to tell you... Read More
When Do We Usually Feel Guilty? When:We're not feeling ok... Read More
Running a business or department can often stretch you to... Read More
As the title states, "Become an Information Filter and a... Read More
Many people have asked me why I wrote my book,... Read More
As a healthy business owner or independent professional, how do... Read More
Early one morning, Robert awoke, made his wife of 41... Read More
So many people go through the motions of trying to... Read More
Direct Answers - Column for the week of July 22,... Read More
In my husband's family, family members send Christmas cards to... Read More
How are you smart?Let me count the ways.Harvard professor Howard... Read More
Over the years I've worked with very many coaches and... Read More
Disappointment is an inevitable part of home-based business. Clients won't... Read More
It never ceases to amaze me that every time I... Read More
Whether it's making a prospecting call to a promising business... Read More
Most people have no idea where their money goes. They... Read More
The other day I was having a interesting conversation with... Read More
What makes attitude so important? Why not just learn some... Read More
One of the biggest challenges to developing superior communication skills... Read More
Allen consulted with me because his wife of 18 years... Read More
Nobody in business can fail to have noticed the recent... Read More
Do you know an individual at work who is a... Read More
If you work with people, as a company owner, manager... Read More
Judging by the extraordinarily positive reader response to Po Bronson's... Read More
There's a famous song lyric that asks: "Is that all... Read More
As I work with clients as their introspective Inner Peace/Relationship... Read More
I thought I'd begin this article by stimulating your mind... Read More
Helen Keller once remarked that there was one thing she... Read More
Technically, there are two types of grief groups. Informational and... Read More
What does this word really mean anyway? According to Webster's... Read More
Do you ever find that when a friend asks for... Read More
All over the Net, people are asking you to pay... Read More
I must confess, I laughed when I saw that Maria... Read More
But first you've got to raise your standards.I know at... Read More
What is it like to be on the receiving end... Read More
Seems like a gal always learns something out on the... Read More
This morning I watched a news article about a young... Read More
One of the most effective ways to help your staff... Read More
The name of the game is CHANGE -- that's true... Read More
Michael was raised in a home where anger was used... Read More
Who is the Best Coach For Achieving Your Goals?A friend... Read More
God must love Top Ten lists because she made so... Read More
Have you ever noticed this to be true?The best things... Read More
Can you recall a time where you utilized silence to... Read More
One of my clients gave me permission to tell you... Read More
Each and every day as we are building our businesses,... Read More
As responsible employers, parents, and friends, we have an obligation... Read More
I've told people for a long time that one of... Read More
Have you encountered a time when you were in a... Read More
What does it mean to forgive?One of the first things... Read More
Updating my will has been on my mind for quite... Read More
Recently, I worked with a client who was having a... Read More
I was talking to one of my coaching clients and... Read More
As a therapist, I often suggest to clients that they... Read More
I have often heard motivational speakers say that the word... Read More
When we see people do things we cannot do, or... Read More
Coaching |