How to Master Google AdWords - Part 2

4. Write an attractive ad - you have a very limited space to write your ad so you need to make each word count if you want your visitors to click through to your web site or landing page. Start with a clear headline, followed by benefit, feature then web address.

5. Use strong verbs in your ad - strong verbs link directly to the five senses--touch, sight, smell, sound, and taste--and to familiar emotions. They are short and personal: "run," "fight," "love," "say."

Weak verbs seem abstract and impersonal. They tend to be long words: "employ," "postpone," "construct."

Here's a comparison of weak and strong verbs:

Weak verbs
Inform
Reduce
Indicate
Modify
Endeavor
Desire

Strong Verbs
tell, say
cut
show
change
try
want

Next time you visit the grocery store look at some of the headlines of popular magazines ie Cosmopolitan Magazine. They spend millions of dollars researching words which will attract readers. By using strong verbs in your ads your visitor will be more inclined to take action.

6. Write ads that have rhythm - ads that have a flow nice flow to them effect people in a better way than ones that don't ie "simple self defense"

7. Set a daily budget - Google will recommend a specific amount to spend for each click. Don't go with their recommendation as they probably have their own self interest in mind. Start with a smaller daily amount than what is suggested ie 5 cents per click and keep a eye on your CTR. Ads shown at the top of the page don't necessarily produce the highest CTR. Aim for positions 6-8. Google will rotate your ads periodically so each one of them gets equal exposure.

8. Check on your ad regularly - when you first run your ad, check on it 3-4 times per day until you have got at least 50 clicks.

9. Refine your ads - discard those ads that are not producing a high click through rate. Continue editing those ads that work or create new ones within your same ad group until you find a winner. You can do this by using different combinations of keywords or trying different headlines.

10. Track your ads - track which ads produce the most clicks. The adtracker I recommend you use is Adtrackz:

http://www.isitebuild.com/cgi-bin/a/t.cgi?adtracker

This software allows you to create a different URL for each ad and tracks how many clicks you receive each day from placing the ad. You can also use the Google tracker that's included with your AdWrords account, however it is not as powerful as Adtrackz and has much less features.

When you have created a winning ad (high CTR) adjust the landing page of your web site until you convert the visitors into buyers.

By mastering Google Adwords Ads, you can confidently expand your marketing campaign to include other PPC advertising companies ie Overture, FindWhat and also try offline advertising.

Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com Affordable Web Site Design and Low Cost Web Hosting Subscribe to his "Marketing Tips" newsletter for more original articles. subscribe@isitebuild.com. You can read more of his in-depth articles at: http://www.isitebuild.com/articles

---

Pay Per Click Web Advertising Power Word Secrets Revealed

First impressions affect your relationship with someone for life. In... Read More

Affiliate Tips to Raise Your ROI - From Loser to Winner in 30 Days

"Todd" was keen to compete in one of the most... Read More

Pay-Per-Click Fraud Exposed

Has anyone else noticed a disturbing pattern in your pay-per-click... Read More

Targeting Usage Demographics to Increase Paid Search Conversions

During conversations with web business professionals about pay-per-click search engines,... Read More

The Future of PPC Advertising

For those of you who haven't used a Pay Per... Read More

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is... Read More

Wheres the Best Place to Put Google Adsense Ads?

Why, on your web pages of course. Ok, just kidding.... Read More

PPC Management: When To Give Up On A Loser

Pay per click (PPC) advertising can be a dream come... Read More

Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising

When you purchase visitors or "clicks" from a search engine,... Read More

Google AdWords: Like Playing The Lottery

A "dollar and a dream," is all you need said... Read More

How to Use Pay Per Click Marketing, the Emoneyreport Way!

The cycle of affiliate programs and money making ventures goes... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners... Read More

Successful Pay Per Click Ad Copy

Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More

The New Google Ad Links

You know about Google Adsense, now it's Google Ad Links... Read More

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More

What is Google AdSense?

AdSense may be one of the fastest and easiest ways... Read More

Preliminary Survival Steps for Adwords Success

What I find is a lot of marketers do have... Read More

Adsense Tricks to Explode Your Profits

Lots of people say to make your ads blend in.... Read More

What They Never Told You About Adsense!

That's right! Many webmasters are getting suckered into joining adsense... Read More

10 Great Things NOT to Do with Google AdSense

There is no question that you can make some good... Read More

Pay-Per-Click Fraud Exposed--Part II

According to Andy Jones, a member of the Best Practices... Read More

Top Paying Keywords: How to Increase Your Pay Per Click Returns

There is no doubting the success of Google's Adsense program.... Read More

Pay Per Click 2005: Very Expensive Without Expert Help

Despite being online using email since 1995, at the start... Read More

The Truth About Google Adsense

Make $$$$ with Google Adsense! Top Paying Keywords! $100 per... Read More

How Does Pay Per Click Marketing Work?

So how do people find my website? This is by... Read More

Advertising Your Work From Home Internet Business With PPC Search Engines

If you want to make money online with a work... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords... Read More

Profit from Adsense with Adwords

Here's a feisty trick where you can profit from Adsense... Read More

Adsense-ble, Or The Art Of Promoting, Without Promoting

Hey, wait a minute. You can't have popups on the... Read More

Know Which Keywords Provide The Best Return

Is it wise only to reley on traffic from the... Read More

Free Pay Per Click-PPC Search Engine Advertising

Did you know that there are actually pay per click... Read More

Market Research Means Money

I recently made a critical mistake in my progression towards... Read More

Improved PPC Marketing Performance from Time-Tested 80/20 Principle

As marketers and business owners, we're always looking for "the... Read More