Successful Pay Per Click Ad Copy

Writing outstanding ad copy for pay-per-click advertising campaigns is critical if a webmaster wants to be successful. Why waste money on clicks from people who aren't going to buy what a webmaster has to sell? To be as targeted as possible descriptive titles and effective ad copy are needed. Since the webmaster is paying for each click it's very important to have ad copy which conveys the right message to the right person. The challenge is the small area available from most advertising networks like Google (AdWords) or Yahoo! (Overture).

Successful PPC advertising campaigns should be made of at least 3-4 different versions of an ad for the same product. Advertising via PPC is not a "one size fits all" procedure. A webmaster should make sure he/she defines the right target groups before getting into the process of writing the ad copy. Studies have shown that if important keywords are included in the ad title and the body the conversion rate is going to be higher. This is going to be a challenge in many cases as the ads in pay-per-click search engines offer limited space. Google AdWords as an example allows for the following character limits"

Headline = 25 characters
Line 1 = 35 characters
Line 2 = 35 characters
Display URL = 35 characters

Other advertising networks have very similar limitations in place. The art of writing successful ads is also the art of fitting a message into these limits. The key to writing successful PPC ad copy is to write something that will stick out from the competition. An ad should pre-qualify the visitors. Well written ads are clear enough so that a potential visitor can already decide if he wants to click or if the offer does not really apply to him. The webmaster would waste a lot of money if the ad does not allow to make a decision if the advertised product or service will be of interest for the potential visitor. This pre-qualification through the ad copy may lower the click through rate, but a webmaster will be getting higher quality visitors in return.

Each PPC ad should be combined with a targeted landing page. A webmaster should not send visitors just to the homepage as the homepage could be too generic. Using the homepage as landing page has been proven to get lower conversion rates. A landing page should be the matching counterpart of the PPC ad. Highly targeted and filled with keywords and information relevant to the ad and the product a webmaster is trying to sell. The landing page should be easy to navigate and the 'sales message' needs to be highly visible. If a visitor needs more than 3-5 seconds to find what he is looking for, the chance to convert the visitor into a sale is going dramatically down.

About the Author

Christoph Puetz is a successful entrepreneur and international book author. Examples of his search engine optimization work can be found at Credit History Information, Business Blog and at Business help

This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.

---

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

Googles AdWords Select(tm) Groundbreaking Program

One of the absolute best online marketing processes available to... Read More

5 Critical Pay-Per-Click Tips

Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More

AdWords Analyzer Review - Pros and Cons

Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More

Adsense ? The Powerful Passive Income Generator

Webmasters have a revolutionary new method of collecting income from... Read More

10 Great Things NOT to Do with Google AdSense

There is no question that you can make some good... Read More

Targeted Traffic with Pay Per Click?s

In order for your online business to succeed you must... Read More

The Truth About Why People Search!

Why do people search on search engines? Let's confess this... Read More

Preliminary Survival Steps for Adwords Success

What I find is a lot of marketers do have... Read More

The Perils and Pitfalls of Pay-per-click Advertising

In this age of speed dialing, T1 lines and other... Read More

How to Increase Your AdSense Revenue Stream

Google's AdSense program is one of the best, if not... Read More

Google Adwords Guide II - Why Use Negative Keywords

When you are running a Google AdWords campaign, it is... Read More

How to Skyrocket Your Paid Search Profits

Faced with a mediocre or worse performing paid search campaign... Read More

Earning from PPC Search Engine Affiliate Programs

What are PPC Search Engines?PPC Search Engines are search engines... Read More

AdWords: Setting Your Max Cost Per Click

We've received many emails from customers over the past several... Read More

Six Golden Rules Of Pay Per Click Marketing Campaign

What are pay per click engines?Pay per click engines as... Read More

How To Use PopUps With Google Adwords

One of the common issues that marketers face when using... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

Want Higher Adsense Earnings? Then Optimize Site Navigation

Webmasters know that Adsense generates a sizeable source of additional... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

How to Maximize Paid Search Results

Because of increasing competition that has led to higher advertising... Read More

The Truth - Adsense Click Fraud Can NOT be Stopped

Your probably reading this article because you use Google Adwords... Read More

AdSense - 7 Keys To Empire?

There's a lot of buzz around about how you can... Read More

Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising

When you purchase visitors or "clicks" from a search engine,... Read More

The Fastest Way to Get Traffic to Your Site

Lots of people would like to get their Web site... Read More

The Cost Of Click Fraud

One of the biggest threats to the continued growth of... Read More

How To Increase Adsense Income

If you are already running Adsense on your site, you... Read More

It Makes Sense to Add AdSense to Your Blog

Google AdSense is easy to install on a web page... Read More

Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Most pay per click ads draw amazingly low click through... Read More

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

If you ever used Google AdWords to advertise your product... Read More

How to Master Google AdWords - Part 1

Then most difficult aspect of marketing a new product or... Read More

Buying Your Way to the Top with Pay Per Click Advertising

Imagine if you could advertise ONLY to people who have... Read More

Cost Per Click Bid Management

Cost per click or pay per click is a common... Read More