How Does Pay Per Click Marketing Work?

So how do people find my website? This is by far the most frequent question asked by businesses wanting to increase the number of visitors to their site.

The answer to this question is that there are a number of different ways to attract visitors, these include; search engine optimisation of your website, banner advertising and link campaigns, as well as Pay Per Click. This article focuses on Pay Per Click which evidently the most effective and efficient method.

What is Pay Per Click?

The majority of search engines provide a service whereby they sell the top positions on search engine results pages.

For example, if an internet user wants to find an exclusive gift shop for Christmas presents, they would go to their prefered search engine, and type "Christmas gifts". If this search term is a keyword we have set up for you, then your website listing will appear at the top of the results page.

How and why does it work?

It works because it allows users to find what they are searching for and your company details will be one of the first items they are likely to read. They can read your summary about what products or services you provide. Because of this, the user does decide to click through to your site, they are more likely to make an enquiry or generate a sale.

Where will my listing appear?

Your website will appear in search results in the following search engines ..

Google

Yahoo

MSN

Altavista

Lycos

Ask Jeeves

AOL

and many, many more

How much will it cost?

This is one of those "how long is a piece of string?" questions. However, we won't end it there and leave you in the dark.

Most companies have a budget for a day, week or month. We then select the most appropriate keywords which we think your target audience will enter into a search engine. For each keyword enter a price you want to pay per click (depending on where you want to be positioned). The higher your budget, the more click throughs, the more leads, the more sales.

It's important to remember that you only pay if a user actually clicks on the link to your website and is taken there. So only if they are interested enough in your summary and want to find out more about your products and services are they likely to click on your website link.

Elaborations Ltd is a Design company with offices in West London. It was founded in 2003 by Brad Bagherian. Elaborations specialises in helping small to medium businesses create an image with an impact. A company's image is just as important as its products and services, so we produce designs and create an image to give potential customers that crucial first impression and reflect what their company is all about. The main area which we concentrate on is presenting that image on the web, website design and development, as well as graphic design, internet marketing and multimedia.

---

What The Adsense Top Earners Are Doing To Constantly Increase Their Earnings

It is really frustrating, is it not, to log into... Read More

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

If you ever used Google AdWords to advertise your product... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

Google Adsense - A Website Income

Many of us have websites and as a matter of... Read More

The Sensible Way To Earn Money With Google AdSense!

Dear friends,Google AdSense has rapidly gained a status of an... Read More

6 Easy Ways to Increase Your Adsense Revenue

How much revenue do you generate from Google Adsense?Recently there... Read More

Pay-Per-Click Fraud Exposed

Has anyone else noticed a disturbing pattern in your pay-per-click... Read More

Targeted Traffic with Pay Per Click?s

In order for your online business to succeed you must... Read More

Team Up With Your Competitors

Pay per click search engines are a great way to... Read More

How To Find Your Own Valuable Adsense Keywords For Free

There's tons of money to be made from the Google... Read More

Expand Your Horizons - Sell Your Professional Services Through ClickBank

ClickBank allows its merchants to sell many different types of... Read More

Picking The Right Keywords For A PPC Campaign

Running a pay-per-click advertising campaign can be very expensive if... Read More

7 Great Ways to Lose Your Shirt Using Google Adwords!

Google Adwords is a great tool! Careful use can lead... Read More

3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)

What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More

Profiting From Second Tier Pay Per Click Search Engines

Once you venture into the world of Pay Per Click... Read More

Work At Home Business Tip - Test Everything

Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More

The Fastest Way to Get Traffic to Your Site

Lots of people would like to get their Web site... Read More

How to Waste Money and Annoy Potential Customers

Why do some companies bid on keywords for products they... Read More

Keywords, How to Find Them, and Use Them Effectively

To be a successful affiliate marketer takes a ton of... Read More

Affiliate Marketing with Google AdWords

One of the best kept secrets in today's affiliate marketing... Read More

Market Research Means Money

I recently made a critical mistake in my progression towards... Read More

Campaign Strategy for Paid Placement

Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

Sell Multiple Products Through a Single ClickBank Account

A ClickBank merchant account allows you to define and sell... Read More

How to Make More Money with Google AdSense

Like any Google AdSense Publisher, you will want to increase... Read More

Niche Market Pay Per Click Advertising Should Be Your Priority

There are many forms of advertising nowadays. There's popups and... Read More

Pay-Per-Click Marketing: How to Waste Your Advertising Budget

A well-oiled pay-per-click search engine campaign can land hundreds of... Read More

Why Paid Inclusion is Better than PPC Advertising

When search engines pay website owners a percentage of the... Read More

How to Beat Your Rivals on Google AdWords

Google AdWords is a great tool for driving traffic to... Read More

How You Can Make Serious Money Self-publishing With Adsense

Some folks may think that self-publishing began with the invention... Read More

Top Paying Keywords: How to Increase Your Pay Per Click Returns

There is no doubting the success of Google's Adsense program.... Read More

Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Most pay per click ads draw amazingly low click through... Read More

How to Quickly Create an Adsense Site That Brings In the Bucks

One of the hottest crazes for online marketers is Adsense... Read More