Make Your Ads Different
Your completed AdWords ads are going to run right along side everyone else's. You need to use words that will make yours stand out. Again, here is where you need to look at your competitors ads to see what they are saying. Once you've done that, you need to figure out how to make yours stand out.
Don't use the same terms at beginning of titles and sentences. Think of synonyms for more commonly used words. Think of different ways to say things.
Whatever you do, make your ad different. If it stands out, for the right reasons, you will get more clicks.
Run Several Different Ads at Once For Each Ad Group
AdWords allows you to run as many ads as you would like for each " Ad Group" (keyword group). Take advantage of this feature. Don't limit yourself to only one ad. Run two or three different ads for each Ad Group.
Experiment with different wording in titles, different text in the ads themselves and different "Destination URLs" to see which ads get the highest clickthrough percentages and which have the highest conversion rate.
Keep the ads that make you the most money and delete the other ones. You can then try other variations of the ad that converted well to make it even better. Always run more than one ad, even if the "different" ads are very similar.
Even a change to one word can increase your conversion percentages dramatically at times.
Consider Using Different "Destination URLs" for Your Ads
Your website's main page may not be the page that best "converts" viewers into customers. If you're trying to sell one specific product with an ad, don't send people clicking on your ad to your website's main page. Send them directly to the webpage for that product.
You might also consider designing specific "splash" pages for each Ad Group you run. Each of those splash pages can then use the terms you're including in that Ad Group. If your customers see the same terms on your web site that made them click on the ad in the first place, they'll be more likely to buy your product.
Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores (http://www.buyitsellit.com). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30-day trial online store at BuyItSellIt.com.
When you purchase visitors or "clicks" from a search engine,... Read More
"I don't need the Internet to advertise - I'm a... Read More
You may not realize it, but in the next few... Read More
Like any Google AdSense Publisher, you will want to increase... Read More
Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More
A well-oiled pay-per-click search engine campaign can land hundreds of... Read More
Despite being online using email since 1995, at the start... Read More
Pay per click search engines are a great way to... Read More
Google is probably one of the single most important revolutions... Read More
As the dust settles and the excitement caused by Google's... Read More
An unfortunate byproduct of the pay per click advertising business... Read More
Imagine if you could advertise ONLY to people who have... Read More
Click fraud is an unfortunate byproduct of the pay per... Read More
Google's AdSense program is probably the best affiliate program on... Read More
Have you ever imagined what it would be like to... Read More
According to Andy Jones, a member of the Best Practices... Read More
Many of us have websites and as a matter of... Read More
Advertising on the Internet has always been a bit of... Read More
Webmasters know that Adsense generates a sizeable source of additional... Read More
Running a pay-per-click advertising campaign can be very expensive if... Read More
Pay per click advertising is an on-going and growing arsenal... Read More
Cost per click or pay per click is a common... Read More
There are many forms of advertising nowadays. There's popups and... Read More
A lot of affiliates are selling other people's products with... Read More
Google Inc. is suing a Houston-based company for allegedly clicking... Read More
There is no question that you can make some good... Read More
The pay per click (PPC) search engines have created a... Read More
A large part of Google's multi-billion dollar annual turnover comes... Read More
If you know anything at all about Internet marketing, then... Read More
Determining keywords is a critical step in web design. If... Read More
Google Adwords is a great tool! Careful use can lead... Read More
Wouldn't it be great if every keyword in Google's entire... Read More
It's worthwhile to examine Google's definition of Google AdSense and... Read More
Web marketing has taken on many different shapes during the... Read More
Lots of people say to make your ads blend in.... Read More
One of the common issues that marketers face when using... Read More
You got your website, you got your AdSense account, you... Read More
Are pay-per-click ads the best method of getting customers to... Read More
What are PPC Search Engines?PPC Search Engines are search engines... Read More
Pay Per Click advertising has been around a few years... Read More
We've received many emails from customers over the past several... Read More
Some folks may think that self-publishing began with the invention... Read More
What was once such a good thing is now a... Read More
As you probably know, Google Adwords is a pay-per-click solution... Read More
The pay per click (PPC) search engines have created a... Read More
If you haven't yet got a Google AdSense account for... Read More
If you're an active Adsense publisher, I'm sure you have... Read More
You may not realize it, but in the next few... Read More
By knowing the most expensive keywords on the internet, you... Read More
A ClickBank merchant account allows you to define and sell... Read More
You know about Google Adsense, now it's Google Ad Links... Read More
Most pay per click ads draw amazingly low click through... Read More
The other day I was talking to one of my... Read More
If you have visited any of the affiliate-related websites or... Read More
Make Your Ads DifferentYour completed AdWords ads are going to... Read More
Sure you can. If you will learn how many other... Read More
Have you ever imagined what it would be like to... Read More
By using this tutorial you will learn how to increase... Read More
Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More
Many of us have websites and as a matter of... Read More
Submitting your website to the Search Engines today may seem... Read More
There are various ways to purchase highly targeted advertising at... Read More
In Google AdWords, the advertisers' links show up when someone... Read More
How much revenue do you generate from Google Adsense?Recently there... Read More
Let's face it... Google Adwords is not the only source... Read More
Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More
Pay-Per-Click Advertising |