Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only the one with the best Ad will be displayed.
It is obvious that Google is trying to maximize the diversity in their AdWords results. Very popular Affiliate Programs, like Amazon.com, lead to hundreds of affiliates showing the same product with different Ads. For the affiliates using this system the "easy way to get money with affiliate programs" is now over, since it will be practically impossible to advertise just the affiliate link. Significant more effort, but also significant changes are the consequence.
The following tips can help you to get maximum benefit of your AdWords Campaigns.
1) Build your own unique "landing page" for your product. Remember that 99% of Internet users are looking for Information and thus, expect unique content from your side. Include Product pictures, Product reviews and interesting content related with your product. Use illustrative images of your product, trying to keep the load time of your "landing page" low.
2) Include a form allowing the visitor to enter his/her e-mail address in order to get more information about the product or service you are selling. Do not sell, pre-sell. Try to build a long term "trused relationship" with your visitor. Offer free gifts or freebies to motivate your visitor to enter his/her e-mail address. Of course, consider this information confidentially. Use an autoresponder to follow-up your potential customer. You could dedicate one e-mail to describe your product or service in detail, enhancing the value for your potential customer. Explain why this product or service will add value.
3) User Ad Groups to manage "keyword families". Each Ad Group should be dedicated only to one Keyword family, i.e. all variants of a Keyword choosen to advertise your product. Example, if your Keyword is "shoes", try a Ad Group with "Blue Shoes", "Red Shoes", "Mountain shoes" and so on. Use Wordtracker.com to find Keyword families. Use a high number of negative keywords to avoids clicks with no sales (i.e. -free to prevent freebies seekers to click on your ad). With the time, create a good number of selected negative keywords for your campaign.
4) Include in the text of your Ad the Keyword choosen in 3) This (key)word will be printed highlighted and will lead to a higher CTR (Click Thru Rate), lowering your costs.
5) Include in the text of your Ad a line for the Benefit of your Product, i.e. Discount, short term opportunity. Explain in few words why the customer should click your Ad.
6) Mention explicitely the price of your product or service. This will prevent freebies seekers to click on your Ad and generate costs and no sales
7) Create at least 20 different Ad versions per Keyword Group. Monitor the CTR of each ad and finally delete all versions with low CTR, keeping the most successful Ad versions. Experts create usually hundred of variations. Experiment, test, evaluate, change and keep only the best results.
8) Exclude the "content search" option to reach highly targeted traffic. Only in the case you have an amazing conversion rate, activate this option to maximize your profits.
9) Calculate the value per visitor on a regular basis. Just divide the achieved earnings in a given period (i.e. weekly) thru the clicks in the same period. This is your maxium CPC (Cost per Click). Adjust your maximum bid accordingly. Try to maximize profits, not just to lower the CPC.
10) Track your ads carefully. Google provides a tracking facility you can ad in your "thank you" page after each sale. Monitor closely which keywords convert and which not. Delete Keywords which obviously do not convert.
If you monitor your Ads on a regular basis and take care of the topics mentioned here, you may have a great benefit also from the new system used by Google. Try to differentiate yourself with high quality and content from your competition and enjoy your profits!
Alex Timaios is an international Internet Marketer. He is the publisher of the the Ezine "Marketing Tips that Empower Success" http://www.101homebiz.com/MarketingTips
It is really frustrating, is it not, to log into... Read More
Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More
You probably have already heard about the new marketing tool... Read More
There's a lot of buzz around about how you can... Read More
With so many people trying to make money on the... Read More
The pay per click (PPC) search engines have created a... Read More
During conversations with web business professionals about pay-per-click search engines,... Read More
The Mechanism First a brief glossary of terms: Adwords: The... Read More
Running a pay-per-click advertising campaign can be very expensive if... Read More
Ready for more tips on how to make your AdWords... Read More
"Pay-per-click," by far the most popular form of online advertising,... Read More
When you are running a Google AdWords campaign, it is... Read More
There are a variety of advertising options available to online... Read More
Lots of people say to make your ads blend in.... Read More
It's worthwhile to examine Google's definition of Google AdSense and... Read More
Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More
As my sites get more and more search engine traffic,... Read More
I recently made a critical mistake in my progression towards... Read More
Let's face it... Google Adwords is not the only source... Read More
Many online ad programs, including AdSense, will sometimes show default... Read More
Google's AdSense program is a proven money-maker that has enriched... Read More
In 2003 I was accepted by Google into their AdSense... Read More
Click fraud has become a major problem for online marketers.... Read More
Imagine if you could advertise ONLY to people who have... Read More
Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More
What was once such a good thing is now a... Read More
Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More
Why do some companies bid on keywords for products they... Read More
Pst! Wanna know some Adsense secrets? The only secret is... Read More
Despite what you may hear, the Google AdSense program is... Read More
Watch out for a shift in the pay-per-click (PPC) industry,... Read More
Hi, my name is Darryl Power and I have been... Read More
So, you've tried all the marketing techniques you have read... Read More
The beauty of Google Adwords set up is its simplicity.... Read More
Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More
As you probably already know, AdSense is revolutionizing the way... Read More
Webmasters know that Adsense generates a sizeable source of additional... Read More
There are millions of web sites trying to get listed... Read More
Well I have several sites, some of them I apply... Read More
Google announced in January 2005 significant changes in their popular... Read More
Where are your ads being displayed?The Untold Secret Of Pay... Read More
On Friday, July 15th all Google advertisers got the email... Read More
These are simply advertisements related, in theory and often practice,... Read More
Your probably reading this article because you use Google Adwords... Read More
Over the years I have had many accounts with Adwords,... Read More
Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More
Businesses are starting to look closely at the long-term benefits... Read More
Without tracking, your online advertising is just a shot in... Read More
An unfortunate byproduct of the pay per click advertising business... Read More
PTRE stands for Paid To Read Email programs. Online companies... Read More
I recently made a critical mistake in my progression towards... Read More
First of all, you know as well that Google is... Read More
Watch out for a shift in the pay-per-click (PPC) industry,... Read More
Choosing to bid on the right keywords can be key... Read More
Running a pay-per-click advertising campaign can be very expensive if... Read More
There are many forms of advertising nowadays. There's popups and... Read More
Click fraud is currently a major topic in online advertising.... Read More
So, you've tried all the marketing techniques you have read... Read More
Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More
When search engines pay website owners a percentage of the... Read More
Do you know what is the most important question among... Read More
As my sites get more and more search engine traffic,... Read More
If you ever used Google AdWords to advertise your product... Read More
Because of increasing competition that has led to higher advertising... Read More
When doing Pay Per Click Advertising you'll often see "Bid... Read More
As anyone who uses Pay Per Click (PPC) advertising in... Read More
Pay-Per-Click Advertising |