Pay-Per-Click Search Advertising Comes First

There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads of both static and contextual varieties, popups and popunders, layer ads and pay-per- click search engine advertising.

For just about any business looking to advertise online, pay-per-click search listings should come first and be used to their maximum potential before investing elsewhere. They are the foundation of most online advertising plans, delivering the most precise targeting and the furthest reach for the lowest cost.

The concept of pay-per-click, or PPC search advertising is simple -- you have your listing placed within or alongside search results in exchange for paying some fee each time a someone clicks on your listing in those search results. Most search engines set advertisers against eachother in auction-style bidding for the highest positions on search result pages.

There are several benefits to this advertising method that make it useful to just about any web business, and make it so important that it should be exploited to its fullest before advertising in any other medium.

BENEFIT #1: TARGETING

Targeting is essential to any marketing, online or off. In order to be effective, ads have to reach the right people. If that's not happening, you're just wasting your money.

More than anything else, people turn to search engines to find things they need on the Web. Pay-per-click search engine advertising lets you capture these people while they are actively seeking out your product or service. By listing your site under specific search results, you capture your target audience and pre-qualify them with your ad at the same time. By the time the visitor is on your site, you already know they are looking for your product or service and have an interest in your particular offer.

BENEFIT #2: REACH

No matter how large the website, magazine or newspaper you advertise on, it will never reach as many individuals as the top search engines. Google and Yahoo! each reach 80% of the Internet using population and display pay-per-click ads above and alongside search results. Billions of searches are made every month which you can easily be listed within at no cost until an individual decides to click through to your website.

BENEFIT #3: COST

Banner advertising can cost $25 for 1,000 impressions of an advertisement regardless of the number of real website visits those impressions deliver. Top news portals can charge even twice that. PPC search ads cost nothing until an interested individual actually clicks through to your website. Even with the competitive bidding process that pits you against other advertisers for top spots at most PPC search engines, costs per click can still be just pennies. If you work out the average cost to acquire a new visitor from other mediums, it'll likely end up higher than the search engine ad without the benefits of precise targeting and pre-qualifying the visit with the ad text.

It becomes clear why pay-per-click advertising should be the foundation of an online advertising plan when you consider the combined benefits of the targeting, costs and reach of the medium:

• There's no guessing how many visitors will result from an advertising spend. Since you set your own click price, you know how many visitors each dollar buys in advance.

• Conversion rates and ROI are easy to calculate.

• Visitors are pre-qualified before arriving at your website by your ad text.

• Ads are placed without long-term commitments or high up-front fees.

• PPC search advertising reaches so many internet users that almost any niche audience can be targeted.

• Ad text can be changed at any time.

PPC search advertising is targeted, affordable and abundantly available. It should be exploited in full, at the many available companies, before spending money elsewhere as almost any other medium will be less targeted, less controllable and more expensive.

About The Author

Dan Grossman of Awio Web Services LLC (http://www.awio.com) reviews pay-per-click search engine services at http://www.searchenginereviews.info

dan@awio.com

---

A Smart Trick for Attracting Higher Paying AdSense Ads

There are no guarantees in life, so I don't guarantee... Read More

Under The Covers: ClickBanks Affiliate Tracking System

The core principle of affiliate marketing is that the referring... Read More

6 Easy Ways to Increase Your Adsense Revenue

How much revenue do you generate from Google Adsense?Recently there... Read More

3 Adsense Tips To Dramatically Increase CTR

Here are three Adsense Tips, together with the required HTML... Read More

4 Steps To A Successful AdWords Campaign

Not getting the satisfaction you want from your AdWords account?... Read More

Adsense Marketing: Brand Performance

Google developed a prime product, Adsense. Marketing your website through... Read More

Pay Per Click and Search Engine Optimization ? A Perfect Marriage

Pay per click or search engine optimization, which one should... Read More

10 Great Things NOT to Do with Google AdSense

There is no question that you can make some good... Read More

Success with Adwords

Google's Adwords service has brought success to many businesses by... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

Pay-Per-Click Fraud Exposed

Has anyone else noticed a disturbing pattern in your pay-per-click... Read More

Google Adsense - A Website Income

Many of us have websites and as a matter of... Read More

The Truth About Google?s Adsense Affiliate Program

The truth about Google's Adsense program is that it is... Read More

Googles Wonderland: Trouble In Paradise?

The fairy tale existance of Google is starting to experience... Read More

Earning from PPC Search Engine Affiliate Programs

What are PPC Search Engines?PPC Search Engines are search engines... Read More

The Cost Of Click Fraud

One of the biggest threats to the continued growth of... Read More

The Truth About Overtures Pay-Per-Click Program

Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More

Niche Market Pay Per Click Advertising Should Be Your Priority

There are many forms of advertising nowadays. There's popups and... Read More

Five Steps to Profit from Google Adwords

Although I was marketing online since 1997 and was making... Read More

Affiliate Marketing with Google AdWords

One of the best kept secrets in today's affiliate marketing... Read More

Google for Resellers: Leveling the Resell Playing Field

With so many people trying to make money on the... Read More

Double Your Adsense Income in 60 Minutes

Google's Adsense is one of the most powerful weapons in... Read More

Google AdWords: Like Playing The Lottery

A "dollar and a dream," is all you need said... Read More

How Naming Schemes Impact Adwords Campaign Management

Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More

Campaign Strategy for Paid Placement

Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More

Managing PPC Campaigns Inhouse

Pay-per-click search engine advertising has generated ample interest in the... Read More

The Truth About Pay-Per-Click Ads

Are pay-per-click ads the best method of getting customers to... Read More

AdWords Campaign Set Up Tips - Part Two

Ready for more tips on how to make your AdWords... Read More

Discover the Art of the Pay per Click Start (Round 2 of 2)

Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More

Advertising And Generate New WebSite Traffic

Here's a simple way to use "No Results, No Pay"... Read More

10 Ways To Indirectly Get To The Top Of Search Engines

There are millions of web sites trying to get listed... Read More

Cost Per Click Bid Management

Cost per click or pay per click is a common... Read More

How To Increase The ROI On Your PPC Campaigns

Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More