3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1

Setting up an account

If you live outside of the US, different minimum bid prices hold true given the different currencies involved.

Let's take the UK for example - in the UK the minimum bid price is £0.04 whereas the minimum bid price in the US is $0.05.

This means the cost of bids in the UK when currency is converted is significantly higher (July 2005), therefore it may be wise for you to setup an Adwords account which uses USD.

I say may because you will incur charges for currency conversions with your bank so you must look at your own particular financial situation to be sure. The new

So, if you have yet to create an Adwords account - or indeed even if you have an account (you would have to shut it down before reopening another) - sign up at http://www.google.com (not your local Google portal - eg: .co.uk) and specify dollars as your account currency. It Ccould make a significant difference to your PPC management costs.

Adwords PPC Management Tip No.2

How to increase your business profitability by hundreds of percent

Ok,

So you get a mere 4 lines of text to play with in Adwords so every single line counts. Even more than that every single letter counts (even the Capitalisation of letters will make a difference to your click through rates believe it or not).

But what's in a name?

Your name in your ad is of course your URL. When crafting an ad, most people spend a lot of time concentrating on the headline (well worth doing as it is the most important part arguably) and on the ad text (also a good thing but not as important as you'd think).

After the headline, the next thing that prospects eyes are drawn to is...

Yes you've guessed it - your name - your URL

But what can I do with my URL I hear you say?

Just because you have 1 domain name doesn't mean you need to use it. There is nothing in Google's T&C's that prohibits you from using a different display URL to that of your destination URL (although you will have to own the display URL and it must resolve to a pertinent page - i.e. If you're advertising pet food, it must be about pet food and not resolve to another address dealing with a different subject entirely.

Hundreds of percent more profitable?

We have conducted tests outlined above with some of our clients. Results have ranged from 46% through to 76% more profitable domain names. These results are applicable to your bottom line profitability - remember 76% more traffic will result in a like for like increase in bottom line profits.

Your results are equally applicable on and offline, whatever grabs attention online will do likewise in offline print media.

We have also seen a 113% improvement on one of our tests (with a small sample) but we stopped the test early because our results were not statistically significant and waiting for a larger sample was a moot point.

Pop Quiz - One of my clients Jonathan Stanley has graciously allowed me to show you the results of our tests with him. Consider the following adverts and their display URL's:

www.TalkingLeadership.com
www.ThisIsLeadership.com
www.LeadSuccessfully.com
www.MyLeadershipCenter.com
www.LeadingEffectively.com

Which of the above display URL's was the winner and which do you think was the loser and which one do you think was the winner?

Well, the results are as follows from worst to last:

MyLeadershipCenter.com 9 clicks
LeadingEffectively.com 17 clicks
LeadSuccessfully.com 18 clicks
ThisIsLeadership.com 21 clicks
TalkingLeadership.com 37 clicks

Who would have thought it? I certainly wouldn't but then that's the point you will never know until you test.

My thanks to Jonathan Stanley once again at http://www.TalkingLeadership.com for allowing me the use of this example.

And what else can you do with your text? And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION? And then there are sub-domains or even appended directory names.

All it takes is a little creativity and you'll find your click through rates reaching new heights with your Adwords PPC management.

Adwords PPC Management Tip No.3

Keyword Resources

It's easy to think you have a great list of 50 or 100 keywords and stop there but you'd be missing out on the thousands of other keywords your competitors may have researched.

Brainstorming Resources Here are a few keyword brainstorming resources you should try to increase your keyword list:

http://www.kwmap.net
http://www.trackingandtesting.com/dystatic/AdwordsVolume1Wordtracker.php
http://www.lexfn.com
http://www.goodkeywords.com
http://inventory.overture.com/d/searchinventory/suggestion/
http://www.trackingandtesting.com/dystatic/AdwordsTip1NicheDB.php
http://www.nichebot.com

A little note on thousands of keywords: In theory you have 5,000,000 keywords available to you in your Adwords account. In practice this if used would 'annoy' Google as their servers would grind to a halt. Having thousands of keywords is not a good idea from a testing/tracking or PPC management perspective unless:

* You have a large number of people to conduct said tracking/testing

* You have the requisite tools to analyse results

* You are extraordinarily disciplined (along with all the people you have under your command) in implementing correct tracking URL's

Google will cap the numbers of keywords in your account around the 50,000 level - they may allow more if your account history is good.

So don't get too hung up on constructing thousands upon thousands of keywords - find the ones that work as quickly as you can and focus on conversion, your time will be well served.

Bonus Tip

Are you looking for somebody to help you with your Adwords PPC management? Well, perhaps before you decide upon who should help you, type in the following phrase into Google:

"bad ppc management"

Hmmm, makes you think doesn't it?

** Note: This article is spam friendly and has received a low (safe) rating from Spam Assassin.

Tom O'Brien turns Adwords PPC management problems into profitable advertising campaigns. For more free tips on PPC management visit http://www.pdqprospects.com/index.html

---

How To Get Banned From Google Adsense In Just 2 Clicks

The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More

Meet Adwords, AdSenses Fraternal Twin

AdSense is one of the best ways to monetize your... Read More

MSN PPC Advertising Network Finally Debuts

MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More

Seven Tips To Getting The Nost From Your Google Ad Word Investment

With Google Ad Words . . .When a person searches... Read More

AdSense Secrets - Joel Comms Google AdSense Guide Reviewed

Joel Comm is the best-selling author of a book called... Read More

How Much Should You Pay for a Click

You have a web site ready for action. Your product... Read More

Googles Wonderland: Trouble In Paradise?

The fairy tale existance of Google is starting to experience... Read More

Affiliate Tips to Raise Your ROI - From Loser to Winner in 30 Days

"Todd" was keen to compete in one of the most... Read More

The AdSense Formula for Making Money

I often get asked what the secret is to making... Read More

A Smart Trick for Attracting Higher Paying AdSense Ads

There are no guarantees in life, so I don't guarantee... Read More

6 Easy Ways to Increase Your Adsense Revenue

How much revenue do you generate from Google Adsense?Recently there... Read More

Google AdSense - A Quick Overview For Beginners

In Google AdWords, the advertisers' links show up when someone... Read More

How to Increase Your Adsense Revenue

If you're a webmaster, you've probably heard about Google's Adsense.... Read More

Protect Your ClickBank Products from Online Theft

One of the biggest problems faced by ClickBank merchants is... Read More

How Does Pay Per Click Marketing Work?

So how do people find my website? This is by... Read More

The Fastest Way to Get Traffic to Your Site

Lots of people would like to get their Web site... Read More

Pay Per Performance Web Traffic

Why should you pay to get web site traffic, isn't... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before.... Read More

Keywords, How to Find Them, and Use Them Effectively

To be a successful affiliate marketer takes a ton of... Read More

The Truth About Why People Search!

Why do people search on search engines? Let's confess this... Read More

Buying Your Way to the Top with Pay Per Click Advertising

Imagine if you could advertise ONLY to people who have... Read More

Affiliate Marketing with Google AdWords

One of the best kept secrets in today's affiliate marketing... Read More

Finding The Cheap Clicks

As anyone who uses Pay Per Click (PPC) advertising in... Read More

How To Use PopUps With Google Adwords

One of the common issues that marketers face when using... Read More

How to Master Google AdWords - Part 1

Then most difficult aspect of marketing a new product or... Read More

ClickBank Refunds - Hope for the Best but Prepare for the Worst

When we launch a new product, we all hope it's... Read More

How to Double Your AdSense Income Instantly

As you probably already know, AdSense is revolutionizing the way... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

Earning from PPC Search Engine Affiliate Programs

What are PPC Search Engines?PPC Search Engines are search engines... Read More

Optimizing Adsense For Better Performance and More Money!

So you want to make money with Google Adsense? I... Read More

Discover the Art of the Pay-per-Click Start (Round 1 of 2)

Setting up a pay-per-click campaign is simple, right? Practically all... Read More

How to Profit from Knowing the Most Expensive Keywords

By knowing the most expensive keywords on the internet, you... Read More

Seven Strategies to Bolster Your AdWords Campaign

So, you've tried all the marketing techniques you have read... Read More