PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.
I am a firm believer in testing new products before throwing large amounts of money into advertising. PPC advertising is a great way to do this. For example, with Google's Adwords program, you can post your ad, pay a $5 sign-up fee and have highly targeted traffic to your website within an hour. How is that for efficiency?
Also, you can moniter your click charges and stop them before they get too expensive. By the time you have spent your budget on clicks, you should have a pretty good idea of how successful your product is going to be.
I think of PPC advertising as being the most useful when starting a new business or product. WIth PPC advertising, you can quickly and efficiently find out which keywords you need to target and which products are the most popular.
Once that testing period is over, however, it's time to look into Search Engine Optimization. PPC advertising can be very expensive, costing hundreds, even thousands a month in advertising costs. Once you know what keywords to target, it's time to put together a plan on how you are going to optimize your website. The drawbacks to search engine optimization is that it requires a lengthy amount of time to get your site to rank high with your keywords. That is why I suggest using this method after the testing period is over, when you already know your business will be profitable.
Search Engine Optimization is definately a slow way to get your website traffic if you plan on not using PPC traffic. It could be a long, expensive road before you even begin selling your product. Search engines can take months, even years to start pulling up high with the search engines. But, natural search engine traffic is definately the best long term way to get the majority of your traffic.
When getting your site to start pulling up in SE natural listings there are 2 main things that need to be done:
1. Add Content
2. Add Backlinks
Search engine traffic requires you to submit your site to many different search engines and wait, maybe even months for them to spider your website.
I have had much better luck with another route. You can pay a fee to have your website listed in a very high ranking directory like www.dmoz.com (free), www.yahoo.com's directory ($299), sbd.bcentral.com (only $50), or another website where your link is on a page that has a page ranking of 4,5,6 or higher. The sites I mentioned above have rankings of 8 or 9. When you have your link on a site with that high of a ranking, the search engines are spidering those sites constantly and will find your website and spider it very quickly. Not only will they find it quickly but because you are linked to a high ranking site, you will also rank higher with the SE.
When looking for backlinks, focus on sites with content related to yours and high page rankings of 4 or higher.
As for content on your site, try to include about 200-500 words of content or text on most of the pages of your site. Text makes your site bulkier. Make sure to integrate all of the keywords you want to target within the content of your site. Don't worry about cramming the same keywords in over and over. Search engines may possibly even blacklist your site for keyword stuffing, if you try to do that.
There is a lot to know about Search Engine Optimization but, those are the 2 main factors when getting started.
In summary, when starting out, I suggest using PPC advertising for testing products and keywords. Spend time optimizing your site for search engine traffic after you have tested your products and keywords.
Carrie Reeder is the owner of The Level Collection, an accessories store, offering: leather wristbands and leather cuffs for men & women.
Her email address is: carrie@thelevelcollection.com
Carrie has 3 years of experience in web marketing. She is the owner of various websites marketing products from software to clothing accessories.
If you're a webmaster, you've probably heard about Google's Adsense.... Read More
Pay per click or search engine optimization, which one should... Read More
Google Adwords is a very good place to promote your... Read More
With Google Ad Words . . .When a person searches... Read More
You may not realize it, but in the next few... Read More
Pay per click (PPC) advertising continues to gain popularity in... Read More
Web marketing has taken on many different shapes during the... Read More
Like any Google AdSense Publisher, you will want to increase... Read More
Never mind the irritating, but effective, pop-up window. There is... Read More
Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More
You have a web site ready for action. Your product... Read More
Faced with a mediocre or worse performing paid search campaign... Read More
Why should you pay to get web site traffic, isn't... Read More
Webmasters have a revolutionary new method of collecting income from... Read More
Have you received your check from Google? If you own... Read More
At first glance, Pay Per Click advertising seems to be... Read More
Search engine optimization can take a long time to show... Read More
Setting up a pay-per-click campaign is simple, right? Practically all... Read More
Google Adsense is a hot topic in the Internet Marketing... Read More
Are pay-per-click ads the best method of getting customers to... Read More
Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More
The biggest stumbling block for most home business owners is... Read More
Is it wise only to reley on traffic from the... Read More
On June 24, 2005, a lawsuit was filed against Google... Read More
A lot of affiliates are selling other people's products with... Read More
They are calling him the million dollar man. Jason Calacanis... Read More
It seems to be a phenomenon. You try Google AdWords... Read More
Google AdSense is a great way for webmasters to monetize... Read More
Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More
It may seem to be a very expensive way of... Read More
Examining the failures of the web content design of many... Read More
You got your website, you got your AdSense account, you... Read More
There are good reasons why many webmasters and website owners... Read More
Can you really make money from this?Late 2003, I think... Read More
As a blog or site owner, you can make some... Read More
A "dollar and a dream," is all you need said... Read More
If you are using pay per click advertising, I don't... Read More
Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More
As anyone who uses Pay Per Click (PPC) advertising in... Read More
Why, on your web pages of course. Ok, just kidding.... Read More
Google Adwords is a very good place to promote your... Read More
Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More
Running a pay per click campaign can be a valuable,... Read More
Google is probably one of the single most important revolutions... Read More
Although the degree of increase varies among industry resources, a... Read More
You may not realize it, but in the next few... Read More
Your probably reading this article because you use Google Adwords... Read More
Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More
Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More
We constantly receive phone calls from clients, prospective clients and... Read More
Google AdSense is a great way for webmasters to monetize... Read More
Pay per click search engine advertising is one of the... Read More
An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More
Here's a fact for you, 85 to 95% of Websites... Read More
If you are using pay per click advertising, I don't... Read More
Webmasters know that Adsense generates a sizeable source of additional... Read More
There's a lot of buzz around about how you can... Read More
The beauty of Google Adwords set up is its simplicity.... Read More
Examining the failures of the web content design of many... Read More
A few days ago, I was setting up my latest... Read More
Many of us have websites and as a matter of... Read More
Choosing to bid on the right keywords can be key... Read More
In private consultations with some Search Engine Optimizers I am... Read More
Submitting your website to the Search Engines today may seem... Read More
Let's face it... Google Adwords is not the only source... Read More
Here's a feisty trick where you can profit from Adsense... Read More
Pay-Per-Click Advertising |