Is Adsense Going To Turn Associate Programs Obsolete

When Google introduced their new Adsense revenue sharing program, people began to wonder if things would change. Certain questions have been burning in people's mind like: what's going to happen to Associate Programs, how do they compare against Google's Adsense and will Adsense cause Associate Programs to be obsolete?

Well, that really depends on a number of things, which I will go over. In this article I am only going to cover a few advantages and disadvantages of using Google's Adsense vs Associate Programs and which Associate Programs will prevail.

In case you are not familiar with Google's Adsense, Adsense is a new service provided by Google. This service allows you to have text based advertisements on your web site, known as Google Adwords. In return, you will receive a share of revenue based on a pay per click arrangement.

How Does Adsense's Advantages Compare To Associate Programs

Adsense and Associate Programs share some of the same advantages such as, Adsense is free to join and so are most other Associate Programs. Making them both easy to start and suitable for you whether you are a beginner or an experienced marketer.

Another advantage with Adsense, is that you never have to search for advertisers. Google supplies you with the advertisements by using highly relevant content targeted ads. This will insure that only precisely relevant advertisements are displayed on your web site. As for Associate Programs, you will have to search for quality programs and the relevancy of the program will depend on the one you select.

Adsense enables you to filter out up to 200 urls, so you don't have inappropriate ads or display advertisements of your competition. The last thing you want is to send traffic to your indirect competition. No one in their right mind would do that, right! Moreover, with Associate Programs you can select which ones you want to promote, instead of worrying about advertising your indirect competition.

How Does Adsense's Disadvantages Compare To Associate Programs

One of the biggest disadvantages of Adsense, is that they never really tell you what percentage you will receive. I don't know about you, but wouldn't it be nice to know what percentage of revenue you will receive. If an Associate Program was to do that, they would have absolutely no one participating in their program, but somehow Google can manage to get away with that. With associate programs, you immediately know what your commission percentage is going to be before you sign up.

Even though you can filter certian urls, you will still receive inappropriate advertisements. The advertisements are only as good as the person who wrote them and if they select keywords or phrases that are too general, this will result in inappropriate advertisements appearring on your web site. Most Associate Programs enable you to write your own promotional advertisements, giving you a little more freedom.

Adsense does not rotate their advertisements, so eventually your click through ratio will decrease, as repeat visitors are less likely to click through them. Eventually, I'm sure Google will improve the way it does it's content targeting and start rotating their advertisements. By promoting an Associate Program you can simply change the wording of the advertisement, but with Adsense you can't do that, you have your hands tied behind your back.

Adsense's stats are terrible, they don't tell you which advertisements your visitors are clicking through or which keywords are involved. Google supplies Adwords users with the adequate stats, you would think that they would do the same for their Adsense partners.

You should keep in mind that any advertisement that is on your web site, is portrayed to be your recommendation. If you are advertising a poor product or service on your web site, it will reflect on your credibility. Any product or service that you promote, should be a reliable one. Otherwise people will assume that you have poor judgement and it will hurt your credibility. By promoting Associate Programs, you can pick and choose quality products or services to promote, giving you full control, without damaging your credibility.

Which Associate Programs Will Prevail

Even though Adsense has a substantial amount of disadvantages, it will still have a major affect on a lot of Associate Programs that are currently operating today. In fact, you could say it's a wake up call for many merchants, especially for the ones who operate a poor Associate Program. So if you operate your own Associate Program, that has a low commission percentage and/or has a poor conservation rate, now might be a good time to start thinking seriously about improving your Associate Program.

As to which Associate Programs will survive and prevail over Google's Adsense, it will be determined by a number of things. In order for Associate Programs to prevail, they will need to offer a high commission percentage of 40% or higher, have a high conservation rate of 1% or higher, and be a breeze to promote.

In the end, Google's Adsense is merely just another avenue of generating profits on your web site. Associate Programs will not become obsolete. Moreover, they will filter out the good Associate Programs from those that are bad, and only the quality ones will prevail.

Moreover, you can expect that Google will improve their Adsense campaign overtime, proving that they are a worthy adversary to the Associate Program industry. You must be able to adapt and improve as changes occur.

About The Author

Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com. You can start earning cash today by joining our FREE Two Tier Associate Program and make $45 - $270 per sale http://www.ElitesMarketing.com/assoc/.

---

How to Skyrocket Your Paid Search Profits

Faced with a mediocre or worse performing paid search campaign... Read More

Advertising Click Fraud Rampant Online?

"Pay-per-click," by far the most popular form of online advertising,... Read More

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More

AdWords Ads: To Syndicate or Not to Syndicate

When running ads on the AdWords network, one of the... Read More

Two Imperative Keys For Profitable Pay Per Click Marketing

Pay per click marketing is one of the simplest and... Read More

The One Simple Trick That Can Double Your Adsense Revenue

I've been working with Google's Adsense program for a while... Read More

How to Double Your AdSense Income Instantly

As you probably already know, AdSense is revolutionizing the way... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The... Read More

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

If you ever used Google AdWords to advertise your product... Read More

The Secret to Adwords Success

It seems at the moment that everybody is telling you... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some... Read More

Under The Covers: ClickBanks Affiliate Tracking System

The core principle of affiliate marketing is that the referring... Read More

5 Critical Pay-Per-Click Tips

Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More

Googles Wonderland: Trouble In Paradise?

The fairy tale existance of Google is starting to experience... Read More

Pay Per Click 2005: Very Expensive Without Expert Help

Despite being online using email since 1995, at the start... Read More

Managing PPC Campaigns Inhouse

Pay-per-click search engine advertising has generated ample interest in the... Read More

Three Google Adwords Secrets for Massive Online Profits

If you know anything at all about Internet marketing, then... Read More

Pay-Per-Click Search Advertising Comes First

There are a variety of advertising options available to online... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

Market Research Means Money

I recently made a critical mistake in my progression towards... Read More

Sell Multiple Products Through a Single ClickBank Account

A ClickBank merchant account allows you to define and sell... Read More

Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords

The other day I was talking to one of my... Read More

So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

So You Want Big Profits From Your AdWords PPC Advertising?... Read More

How To Get Banned From Google Adsense In Just 2 Clicks

The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More

Irresistible Click-Me Tools for Marketing

Never mind the irritating, but effective, pop-up window. There is... Read More

Optimize Your Pay Per Click Ads - 3 Quick Tips

Running a pay per click campaign can be a valuable,... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

Adlink Success - A New Advertising Style From Google Adsense

There is a new advertising style from Google Adsense that... Read More

The Truth About Google?s Adsense Affiliate Program

The truth about Google's Adsense program is that it is... Read More

Google Adwords: Higher Traffic and Sales in 2 Hours or Less!

There are various ways to purchase highly targeted advertising at... Read More

How to Master Google AdWords - Part 1

Then most difficult aspect of marketing a new product or... Read More

Effective Keyword Bidding Strategies

When doing Pay Per Click Advertising you'll often see "Bid... Read More

5 Ways How You Can Boost Your Google AdSense Earnings

Google AdSense is a great way for webmasters to monetize... Read More