Choosing the Right Keywords for Your Pay Per Click Advertising Campaign

Introduction:

Of all the important decisions that go into a successful Pay Per Click Advertising program, the most critical one is which keywords to target. Choosing the right keywords will drive a continuous stream of qualified buyers to your site at affordable CPC's. Choosing the wrong keywords will negate even the most well planned Pay Per Click Advertising strategy.

Going Beyond The Obvious:

At first glance, choosing keywords for your Pay Per Click Advertising program seems easy. Anyone can come up with a list of obvious keywords related to their web site. The problem is, because the keywords are obvious, all your competitors have come up with the same list of words. This can lead to price inflation for these keywords on the Pay Per Click Search Engines, making it difficult for anyone to profit from these keywords. The key to a successful PPC Advertising strategy is to identify targeted, hard to find, niche keywords that drive profitable traffic to your site.

Monetizing The "Keyword Tail"

The enormous number of queries that fall outside the obvious keywords is known as the "Keyword Tail". An advertiser's ability to mine the "Keyword Tail" for profitable nuggets of Search terms is often the difference between a successful Pay Per Click Advertising program, and one that loses money.

Examples of keywords that fall into the "Keyword Tail" are singular, plural, and misspelled versions of keywords, and keyword terms related to the obvious keywords for your site. For example, if you own a site that sells fishing supplies, you may come up with the following list of keywords:

Obvious Keyword: Fishing

"Keyword Tail": Fly Fishing Equipment

Fly Fishing Gear

Fishing Lures

Fishing Reels

Many of the Pay Per Click Search Engines offer tools to help advertisers identify hard to find keywords related to their sites. Overture's is the most advanced in this area, but Google's works well too. The leading third party tool to help advertisers uncover profitable keywords is offered by a company called WordTracker. WordTracker not only helps identify good keywords for your Pay Per Click Advertising program, but it also tells you how many times the words were searched on across all the major Search Engines. This is important, because the more niche the keyword, the less traffic it will generate. It doesn't do any good to find a perfectly targeted keyword if it only generates a few clicks a month.

Because each targeted, niche, keyword by definition will only produce a small amount of traffic, it's important to identify as many as possible so their combined traffic will have a meaningful impact on your Pay Per Click Advertising program.

Summary:

The beauty of Pay Per Click Advertising is the more targeted the keyword, the less you'll likely have to pay for each click. This is opposite of how every other form of advertising works. If you use direct mail, magazines, TV, or even other forms of online advertising to market your products, the prices rise as the audience becomes more targeted.

To succeed you must take advantage of this unique dynamic of Pay Per Click Advertising by using every available tool to help you think "out of the box" to create a comprehensive, targeted list of keywords to drive a steady volume of profitable traffic to your web site.

Stan Hauser is a leading expert in internet advertising, with a particular emphasis on Search Engine Pay Per Click Advertising. He has worked in senior management roles at a top 10 Media Metrix property for over seven years, and is the creator of http://www.pay-per-click-advertising-guide.com

---

Using Google AdWords to Increase your Adsense Profits

I had been using Google's Adsense program to generate some... Read More

How I Boosted My Monthly AdSense Profits from $673.07 to $21,398.85 in Just 6 Months

How I Boosted My Monthly AdSense Profits from... Read More

Optimizing Adsense For Better Performance and More Money!

So you want to make money with Google Adsense? I... Read More

How to Make More Money from the Google Adsense Ads on Your Blog

Numerous bloggers these days are looking to earn extra cash... Read More

Click Fraud ? Threatening the Internet Economy

One of the most popular forms of Internet advertising is... Read More

Maximise Your AdSense Earnings

As a blog or site owner, you can make some... Read More

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More

How You Can Make Serious Money Self-publishing With Adsense

Some folks may think that self-publishing began with the invention... Read More

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

If you ever used Google AdWords to advertise your product... Read More

How to Tap into the Google AdWords PPC Goldmine?

Dear friends,Google, the most populated search engine on the Internet,... Read More

The Basics Of Pay Per Click Search Engine Advertising

Not long ago, Forbes magazine has reported that pay per... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been... Read More

Why Paid Inclusion is Better than PPC Advertising

When search engines pay website owners a percentage of the... Read More

Double Your Adsense Income in 60 Minutes

Google's Adsense is one of the most powerful weapons in... Read More

Click Fraud and How to Deter It

Pay per click (PPC) advertising continues to gain popularity in... Read More

The Truth About Pay-Per-Click Ads

Are pay-per-click ads the best method of getting customers to... Read More

How To Find Your Own Valuable Adsense Keywords For Free

There's tons of money to be made from the Google... Read More

Is Adsense Going To Turn Associate Programs Obsolete

When Google introduced their new Adsense revenue sharing program, people... Read More

Expand Your Horizons - Sell Your Professional Services Through ClickBank

ClickBank allows its merchants to sell many different types of... Read More

4 Steps To A Successful AdWords Campaign

Not getting the satisfaction you want from your AdWords account?... Read More

The Sensible Way To Earn Money With Google AdSense!

Dear friends,Google AdSense has rapidly gained a status of an... Read More

Want Higher Adsense Earnings? Then Optimize Site Navigation

Webmasters know that Adsense generates a sizeable source of additional... Read More

Work At Home Business Tip - Test Everything

Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More

PPC Search Engines Revealed - 5 Things You Need to Know

The pay per click (PPC) search engines have created a... Read More

What is PTRE and Is It Worth Your Time?

PTRE stands for Paid To Read Email programs. Online companies... Read More

Pay Per Click and Search Engine Optimization ? A Perfect Marriage

Pay per click or search engine optimization, which one should... Read More

10 Inside Secrets to Google Adwords - Part 1

Let's face it... Google Adwords is not the only source... Read More

You Wont Make Dollars If You Dont use AdSense

As the dust settles and the excitement caused by Google's... Read More

Tips for Maximizing AdSense Revenue

Google's AdSense program is probably the best affiliate program on... Read More

Profiting From Second Tier Pay Per Click Search Engines

Once you venture into the world of Pay Per Click... Read More

The Fastest Way to Get Traffic to Your Site

Lots of people would like to get their Web site... Read More

How to Beat Your Rivals on Google AdWords

Google AdWords is a great tool for driving traffic to... Read More

5 Ways To Make Your Adwords Ads Outshine Your Competitors

Google Adwords is a very good place to promote your... Read More