Where are your ads being displayed?
The Untold Secret Of Pay Per Click Advertising:
An often misunderstood reality of Pay-Per-Click advertising is that many times you can't determine where you ad will be displayed once you sign-up with one of the PPC Search Engines. In the incestuous world of online advertising, companies are often simultaneously competitors and partners. This is never more true than in the case of Search Engine Advertising.
Even The Big Guys Do It:
If the Pay-Per-Click program you're using is from one of the major brands that has it's own consumer search destination site (Google, Yahoo, Lycos etc,) it's a little easier to tell where your ads will show up. However, even if you're working with the major players, your ads won't be limited to the Search Engine you signed up with. For example, Google has agreements with Lycos, Ask Jeeves, AOL, and other lesser known brands, to display ads from the Google AdWords program. Yahoo has relationships with MSN, and CNN.Com to display ads from its Overture Pay Per Click Program. Lycos owns HotBot.Com and has partnered with affiliates outside its network to increase the distribution of ads from the Lycos AdBuyer Pay Per Click program.
Distribution Strategies Of Smaller Search Engines:
Once you go beyond the major Pay Per Click Advertising programs it becomes increasingly difficult to know where your ads will appear. Most of the second tier Search Engines rely exclusively on networks of unknown sites for their distribution. FindWhat.Com, Kanoodle, Enhance and Search 123 don't operate sites that consumers use to search the web. Because of this they have developed relationships with thousands of smaller sites to display ads from customers who sign up for their Pay Per Click programs.
Affiliate Traffic Isn't Necessarily Bad:
Just because a Pay Per Click Advertising program doesn't have its own search site to drive traffic doesn't necessarily mean that the traffic is of lesser quality. Like everything else when it comes to a successful PPC Advertising campaign, the key is to track and analyze results on a daily basis. Set-up independent tracking URL's for each PPC Search Engine you are working with, or use a third party tracking tool like Atlas One Point to track how many clicks you're getting from each Search Engine, and how much of the traffic is converting into sales.
Can You Cherry Pick Affiliates?
As a rule, most Search Engines won't divulge the list of affiliates they are working with to display your ads. Even if you are able to determine which affiliate sites are converting better for you than others, the Search Engines generally won't allow you to cherry pick which affiliates will display your ad. However, some Pay Per Click Search Engines like Google allow you to opt out of their affiliate network.
Conclusion:
Driving traffic by displaying ads across a network of affiliate sites is a fact of life for Pay Per Click Search Engines. It's not necessarily bad, but it is something you need to be aware of as you analyze which PPC Search Engines to use, and which ones perform. By displaying your ad on affiliate sites your marketing message is put in front of more people who are looking for the products you sell. The downside is once you move beyond the big brands and venture into the vast mysterious world of affiliate networks, there is a chance the quality of your traffic will decline. As long as you monitor your traffic sources for volume, and conversions, and adjust your campaigns accordingly you should be able to benefit from the increased distribution affiliates provide, while maintaining the profitability metrics for your Pay Per Click Advertising campaign.
Stan Hauser is a leading authority on Pay Per Click Advertising strategies, and the creator of http://www.pay-per-click-advertising-guide.com
Determining keywords is a critical step in web design. If... Read More
When you are running a Google AdWords campaign, it is... Read More
The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More
ClickBank allows its merchants to sell many different types of... Read More
Numerous bloggers these days are looking to earn extra cash... Read More
There are many forms of advertising nowadays. There's popups and... Read More
There are various ways to purchase highly targeted advertising at... Read More
Ready for more tips on how to make your AdWords... Read More
There is a new advertising style from Google Adsense that... Read More
Wouldn't it be great if every keyword in Google's entire... Read More
There are no guarantees in life, so I don't guarantee... Read More
Have you received your check from Google? If you own... Read More
There is no question that you can make some good... Read More
If you're an active Adsense publisher, I'm sure you have... Read More
As anyone who uses Pay Per Click (PPC) advertising in... Read More
One of the absolute best online marketing processes available to... Read More
Many people decide to spend a lot of money putting... Read More
I often get asked what the secret is to making... Read More
Did you know that there are actually pay per click... Read More
Google Inc. is suing a Houston-based company for allegedly clicking... Read More
First of all, you know as well that Google is... Read More
Choosing to bid on the right keywords can be key... Read More
Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More
There are millions of web sites trying to get listed... Read More
A lot of affiliates are selling other people's products with... Read More
When doing Pay Per Click Advertising you'll often see "Bid... Read More
Can you really make money from this?Late 2003, I think... Read More
A ClickBank merchant account allows you to define and sell... Read More
With Google Ad Words . . .When a person searches... Read More
Looking back in time, I could still remember standing in... Read More
My first real foray into Internet Marketing was a Pay... Read More
Google AdSense is a great way for webmasters to monetize... Read More
These are simply advertisements related, in theory and often practice,... Read More
In order for your online business to succeed you must... Read More
Google AdSense is easy to install on a web page... Read More
In 2003 I was accepted by Google into their AdSense... Read More
Yahoo announced that their Publisher Network, formerly available in the... Read More
Google Adwords is a very good place to promote your... Read More
In the mid 1990's websites used to earn income by... Read More
As marketers and business owners, we're always looking for "the... Read More
Choosing the right price for your digital products is one... Read More
Setting up a pay-per-click campaign is simple, right? Practically all... Read More
PTRE stands for Paid To Read Email programs. Online companies... Read More
I had been using Google's Adsense program to generate some... Read More
For those of you who haven't used a Pay Per... Read More
Because of increasing competition that has led to higher advertising... Read More
As anyone who uses Pay Per Click (PPC) advertising in... Read More
As the dust settles and the excitement caused by Google's... Read More
Why should you pay to get web site traffic, isn't... Read More
We constantly receive phone calls from clients, prospective clients and... Read More
Are pay-per-click ads the best method of getting customers to... Read More
Google AdSense is a great way for webmasters to monetize... Read More
So how do people find my website? This is by... Read More
Your online business will likely require more advertising than a... Read More
Google announced in January 2005 significant changes in their popular... Read More
Did you know that you can make money from Google... Read More
One of the best kept secrets in today's affiliate marketing... Read More
If you are using pay per click advertising, I don't... Read More
One of the biggest problems faced by ClickBank merchants is... Read More
Despite what you may hear, the Google AdSense program is... Read More
Here's a simple way to use "No Results, No Pay"... Read More
Forbes magazine reported that pay per click ads accounted for... Read More
Despite being online using email since 1995, at the start... Read More
Here are three Adsense Tips, together with the required HTML... Read More
Some folks may think that self-publishing began with the invention... Read More
No doubt you've heard the phrase "pay per click" before.... Read More
Pay-Per-Click Advertising |