Affiliate Strategies Of Pay Per Click Search Engines

Where are your ads being displayed?

The Untold Secret Of Pay Per Click Advertising:

An often misunderstood reality of Pay-Per-Click advertising is that many times you can't determine where you ad will be displayed once you sign-up with one of the PPC Search Engines. In the incestuous world of online advertising, companies are often simultaneously competitors and partners. This is never more true than in the case of Search Engine Advertising.

Even The Big Guys Do It:

If the Pay-Per-Click program you're using is from one of the major brands that has it's own consumer search destination site (Google, Yahoo, Lycos etc,) it's a little easier to tell where your ads will show up. However, even if you're working with the major players, your ads won't be limited to the Search Engine you signed up with. For example, Google has agreements with Lycos, Ask Jeeves, AOL, and other lesser known brands, to display ads from the Google AdWords program. Yahoo has relationships with MSN, and CNN.Com to display ads from its Overture Pay Per Click Program. Lycos owns HotBot.Com and has partnered with affiliates outside its network to increase the distribution of ads from the Lycos AdBuyer Pay Per Click program.

Distribution Strategies Of Smaller Search Engines:

Once you go beyond the major Pay Per Click Advertising programs it becomes increasingly difficult to know where your ads will appear. Most of the second tier Search Engines rely exclusively on networks of unknown sites for their distribution. FindWhat.Com, Kanoodle, Enhance and Search 123 don't operate sites that consumers use to search the web. Because of this they have developed relationships with thousands of smaller sites to display ads from customers who sign up for their Pay Per Click programs.

Affiliate Traffic Isn't Necessarily Bad:

Just because a Pay Per Click Advertising program doesn't have its own search site to drive traffic doesn't necessarily mean that the traffic is of lesser quality. Like everything else when it comes to a successful PPC Advertising campaign, the key is to track and analyze results on a daily basis. Set-up independent tracking URL's for each PPC Search Engine you are working with, or use a third party tracking tool like Atlas One Point to track how many clicks you're getting from each Search Engine, and how much of the traffic is converting into sales.

Can You Cherry Pick Affiliates?

As a rule, most Search Engines won't divulge the list of affiliates they are working with to display your ads. Even if you are able to determine which affiliate sites are converting better for you than others, the Search Engines generally won't allow you to cherry pick which affiliates will display your ad. However, some Pay Per Click Search Engines like Google allow you to opt out of their affiliate network.

Conclusion:

Driving traffic by displaying ads across a network of affiliate sites is a fact of life for Pay Per Click Search Engines. It's not necessarily bad, but it is something you need to be aware of as you analyze which PPC Search Engines to use, and which ones perform. By displaying your ad on affiliate sites your marketing message is put in front of more people who are looking for the products you sell. The downside is once you move beyond the big brands and venture into the vast mysterious world of affiliate networks, there is a chance the quality of your traffic will decline. As long as you monitor your traffic sources for volume, and conversions, and adjust your campaigns accordingly you should be able to benefit from the increased distribution affiliates provide, while maintaining the profitability metrics for your Pay Per Click Advertising campaign.

Stan Hauser is a leading authority on Pay Per Click Advertising strategies, and the creator of http://www.pay-per-click-advertising-guide.com

---

Using Google AdWords to Increase your Adsense Profits

I had been using Google's Adsense program to generate some... Read More

Pay Per Click and Search Engine Optimization ? A Perfect Marriage

Pay per click or search engine optimization, which one should... Read More

Sell Multiple Products Through a Single ClickBank Account

A ClickBank merchant account allows you to define and sell... Read More

Expand Your Horizons - Sell Your Professional Services Through ClickBank

ClickBank allows its merchants to sell many different types of... Read More

Niche Market Pay Per Click Advertising Should Be Your Priority

There are many forms of advertising nowadays. There's popups and... Read More

AdWords Work: They Really Do!

In 2003 I was accepted by Google into their AdSense... Read More

How Do You Make Money From Google Adwords?

Can you really make money from this?Late 2003, I think... Read More

Making Google Adsense Work For You

If you have been online for quiet some time you... Read More

Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be... Read More

PPC ClickFraud: Its a Bigger Problem then You Think

Pay per click search engine advertising is one of the... Read More

Pay Per Click Search Engine Marketing - Starting A Campaign

Pay per click advertising is an on-going and growing arsenal... Read More

Pay-Per-Click Search Advertising Comes First

There are a variety of advertising options available to online... Read More

Google for Resellers: Leveling the Resell Playing Field

With so many people trying to make money on the... Read More

How to Make More Money from the Google Adsense Ads on Your Blog

Numerous bloggers these days are looking to earn extra cash... Read More

Free Pay Per Click-PPC Search Engine Advertising

Did you know that there are actually pay per click... Read More

Google AdSense Fraud - Deep Insight

It's worthwhile to examine Google's definition of Google AdSense and... Read More

Relevant Ads Increase Adsense Profits

If you've started using Adsense as a way to increase... Read More

Creating Revenue Without Much Effort, Set It And Forget It Online

Earning more revenue from your website is the goal of... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

Can I Make Money Online with the Adsense Program?

Sure you can. If you will learn how many other... Read More

Replacing AdSense Defaults with Paying Ads

Many online ad programs, including AdSense, will sometimes show default... Read More

The Effect Of Smart Pricing In Adsense

We constantly receive phone calls from clients, prospective clients and... Read More

What The Adsense Top Earners Are Doing To Constantly Increase Their Earnings

It is really frustrating, is it not, to log into... Read More

10 Great Things NOT to Do with Google AdSense

There is no question that you can make some good... Read More

Adwords & Adsense: A Beginners Guide

The Mechanism First a brief glossary of terms: Adwords: The... Read More

How to Increase Your Adsense Revenue

If you're a webmaster, you've probably heard about Google's Adsense.... Read More

Choosing the Right Strategy for Your Online Business: Pay for Inclusion vs Pay per Click

Back in the old days of the Internet - in... Read More

Profit from Adsense with Adwords

Here's a feisty trick where you can profit from Adsense... Read More

How Naming Schemes Impact Adwords Campaign Management

Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More

Considerations For A Pay-Per-Click Ad Campaign

Submitting your website to the Search Engines today may seem... Read More

Pay Per Click Web Advertising Power Word Secrets Revealed

First impressions affect your relationship with someone for life. In... Read More

Double Your Adsense Income in 60 Minutes

Google's Adsense is one of the most powerful weapons in... Read More

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More