How to Tap into the Google AdWords PPC Goldmine?

Dear friends,

Google, the most populated search engine on the Internet, offers a great advertising tool called AdWords.

AdWords was launched in March 2002 with a purpose of providing highly targeted advertising solutions to marketers and over a few years it has shows remarkable growth as far as the popularity is concerned.

How does the entire system work?

There is a simple 5 step process to carry out.

1)Select the geographical location, where you want your ad to get displayed.

2)Write the ad with Title, 2 lines of description and the display and destination URL's.

3)Select keywords that will trigger the ad .

4)Select the amount you wish to pay when and only when someone click on your ad.

5)Select the daily budget.

That's it and your ad starts running immediately.

I have seen traffic coming in less than 15 minutes. Since your ads get triggered because of the keywords you select, the traffic you are getting is highly targeted.

I have been using AdWords for almost 8 months and has seen a conversion rate of as good as 13%. This is not because I have good copywriting skills, but because of the excellent keyword selection facilities inside the AdWords system.

The success on AdWords is largely dependent on keyword selection. Tools such as overture, Worfdtracker are a great help for marketers.

The best part about the AdWordds systems is that more the number of people click on your ad, the lesser you have to pay. This clearly means that any average person can safely compete with big corporate players, paying much less and getting much more targeted traffic at the same time.

But before doing so it is extremely important to learn how to handle various keyword options inside the AdWords system. Because of the excellent keywords analysis abilities it is possible to get good results in the highly competitive markets as well.

Here are some of the more wonderful features of the AdWords system.

[x]The ability to PAUSE/RESUME you ad at any time. If you think that you are overspending on you ad campaigns, you

can immediately pause the ad campaigns.

[X]The ability to select geographical destinations such as selected countries or even cities in selected countries

[x]Real time tracking of clicks, impressions, cost ..(3 hours delay)

[x]The ability to turn on/off the participation in the Google AdSense program. Since AdSense ads are nothing but ads by those who are running AdWords ads. [x]Ability to select daily budget to avoid overspending.

[x]A robust keyword analysis system.

[x]Since there is a limit for the number of characters in the ads, it is much more exciting to put all your copywriting skills to test.

[x]Ability to create a hierarchy for ad campaigns, such as various "ad groups" inside a single ad campaign.

The main reason why AdWords campaigns give best results is because of the speed and highly targeted audience. In the field of marketing it is extremely important to test the results as early as possible.

But the real question is how to get the most out of these wonderful features? Because of the speed with which AdWords gives results, it is a best tool to collect opt-in subscribers, in short "building your list". Instead of selling directly to the audience it is wise to educate them more for pre-selling the product and then follow up by building a relationship first.

Now everyone is talking about "building your own list" and it's true. But here I have a slightly different logic for sending the AdWords traffic to an opt-in page.

Let's consider two situations.

Case 1>Tomorrow morning I come to your home and give away a pair of Nike shoes to you as a free gift.

Case 2>You go to a city mall and "buy" those same shoes by paying a price.

Now out of the two situations it is more likely that you will take good care of the shoes that you have purchased by paying money. Same is true with subscribers, when you pay to collect email addresses and names it is more likely that you will concentrate more toward building a rhythm with you prospects in order to get the ROI.

It's like trapping yourself into a mousetrap. Since you have invested some money, you must work at it and is the best way to tap the "goldmine" on the Internet.

That's it for now. Hope this information helps you and motivate you to give it a try.

Copyright 2005 Shrinivas Vaidya

AdWords is the registered trademark of Google Inc.

If you are dead serious about running Google AdWords campaigns, then "The Definitive Guide To Google AdWords" by Perry Marshall is an excellent resource to start with. This is more than an eBook, which deals with getting results fast and without spending a fortune on AdWords advertising. Click below for more information.

http://www.myfriendlyebooks.com/reco/Perry.htm

In The News:


pen paper and inkwell


cat break through


Pay Per Click or Pay Per Human Browser?

Pay Per Click advertising has been around a few years... Read More

Independent Search Engine & Directory Network (ISEDN) - Breaking News!

Watch out for a shift in the pay-per-click (PPC) industry,... Read More

How To Increase Adsense Income

If you are already running Adsense on your site, you... Read More

What is PTRE and Is It Worth Your Time?

PTRE stands for Paid To Read Email programs. Online companies... Read More

AdWords Work: They Really Do!

In 2003 I was accepted by Google into their AdSense... Read More

Pay-Per-Click Marketing: How to Waste Your Advertising Budget

A well-oiled pay-per-click search engine campaign can land hundreds of... Read More

5 Critical Pay-Per-Click Tips

Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More

How to Master Google AdWords - Part 1

Then most difficult aspect of marketing a new product or... Read More

How to Take Advantage of the New Google Adwords Changes

On Friday, July 15th all Google advertisers got the email... Read More

Another Advantage To Pay-Per-Click Marketing

Web marketing has taken on many different shapes during the... Read More

Pay-Per-Click Search Advertising Comes First

There are a variety of advertising options available to online... Read More

How To Win The War of Pay per Click Advertising.

Do you know what is the most important question among... Read More

Pay Per Click and Search Engine Optimization ? A Perfect Marriage

Pay per click or search engine optimization, which one should... Read More

Easy Clickbank Management with the Right Tools

Clickbank has been around for years and has earned an... Read More

Top Paying Keywords: How to Increase Your Pay Per Click Returns

There is no doubting the success of Google's Adsense program.... Read More

Six Golden Rules Of Pay Per Click Marketing Campaign

What are pay per click engines?Pay per click engines as... Read More

Googles AdSense Soon To Have New Rival?

A large part of Google's multi-billion dollar annual turnover comes... Read More

AdWords Campaign Set Up AdvancedTips

Make Your Ads DifferentYour completed AdWords ads are going to... Read More

Adsense, Boost Your Payout 400%, No Really

How?Dead easy.I implemented this tactic myself yesterday on one of... Read More

Google Adsense - A Website Income

Many of us have websites and as a matter of... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

Seven Strategies to Bolster Your AdWords Campaign

So, you've tried all the marketing techniques you have read... Read More

Contextual Ads

These are simply advertisements related, in theory and often practice,... Read More

Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Most pay per click ads draw amazingly low click through... Read More

How I Boosted My Monthly AdSense Profits from $673.07 to $21,398.85 in Just 6 Months

How I Boosted My Monthly AdSense Profits from... Read More

Can I Make Money Online with the Adsense Program?

Sure you can. If you will learn how many other... Read More

The Truth About Google?s Adsense Affiliate Program

The truth about Google's Adsense program is that it is... Read More

Choosing the Right Strategy for Your Online Business: Pay for Inclusion vs Pay per Click

Back in the old days of the Internet - in... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

Replacing AdSense Defaults with Paying Ads

Many online ad programs, including AdSense, will sometimes show default... Read More

The Secret to Adwords Success

It seems at the moment that everybody is telling you... Read More

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is... Read More

Discover the Art of the Pay-per-Click Start (Round 1 of 2)

Setting up a pay-per-click campaign is simple, right? Practically all... Read More