It may seem to be a very expensive way of selling your products. But if it's done the right way it can be a money making machine on auto-pilot.
Let's say that you have bought one of the many ebooks with reprint rights that you can find online. Then you use the tools that you receive with the ebook to set up your own web page on your own domain. It's very easy and often done in just one hour or two.
After your sales page is online and you have checked that everything is working fine, you should go to Overture and open an account. Then you start to make your keyword list. For that you can use Overture's own keyword tool. It's quite good because you can see how many times each keyword have been searched for the previous month. That gives you a clue of how popular the keyword are, and it predict how many clicks you can get for that keyword.
When you search for keywords you should first look at your sales page,for words that are relevant for the product that you are promoting. Write all the words down or save them in a txt file. You can also put in spelling mistakes in these keywords. There are always a lot of searches with spelling mistakes. And these keywords have often no bids. This site offer a tool to find spelling mistakes. http://www.seochat.com/seo-tools/keyword-typo-generator/
Now it's time to put all the words into Overture's keyword tool. If you use the tool that are available when signing up for an account,you should be able to see how high the bids are for each keyword.
The words that have the highest number of searches are most likely to have the highest bids, too.
I have seen keywords that have bids for $40 and even higher for each click. What you want to find,are the keywords that have high searches and low bids.
If you are lucky you can find words that have no bids on them yet.Then you have the opportunity to have your ad on the first position for only $0,10 per click.
This is the lowest bid on Overture.It can vary among the company's that offer pay per click ads.
By the way,that is what you should bid on all your keyword. Try to find as many keywords as possible. It's better to have 5000 keywords that you have low bids on, then to have a few keywords with higher bids. That way you will have a better chance to earn money.
Remember that you get 1000 visitors for $100 if you bid only $0,10 per click. So if you are selling a product that cost $25.And you sell around 1 unit per 100 visitor. You will have $250 after 1000 visitors.
You should also think about saving money when you write your ad. Don't try to lure people into click your ad by writing about free offers or any hype of that kind. You might get a lot of visitors that way,but they will leave your site when they see that they have to pay for your product.
They are only using your money without you making a single sale.
Instead you should write exactly what you are offering, and what price you are asking for the product. That way you are getting targeted visitors that know they have to pay the price you set in the ad in order to get the product you are offering. To top it of,you can offer them a test drive.
If it's an ebook you can put one chapter of it onto a auto responder in 5-7 emails.
Then send the messages once a day to the people that sign up for the test drive.
Now you can sit back and see what results you get. Let the ad go for a month and see how many clicks it takes before anyone buys from you.
If it's not bringing back enough money,you should try to figure out what's wrong.Is it the ad or is it your web page? Anyway, try to fix it and let the ad go for another month. When you have a reasonable return of investment(ROI). It's just to let the ad go without any more work on your part. It's going on auto pilot.
Just remember to check it once a month to see if the ROI are dropping. If it's not bringing in enough money,you can find another product,and do the same thing all over again.
Torgeir Sunnarvik is the owner and webmaster of http://www.everypleasures.com The site offer free ebooks, ebooks with reprint rights and marketing articles.
Despite being online using email since 1995, at the start... Read More
Google developed a prime product, Adsense. Marketing your website through... Read More
As marketers and business owners, we're always looking for "the... Read More
Clickbank has been around for years and has earned an... Read More
Most pay per click ads draw amazingly low click through... Read More
There are a variety of advertising options available to online... Read More
Google AdSense allows webmasters to dynamically serve... Read More
Ready for more tips on how to make your AdWords... Read More
I had been using Google's Adsense program to generate some... Read More
If you have multiple sites or multiple directories in your... Read More
Introduction:Of all the important decisions that go into a successful... Read More
Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More
Click fraud is an unfortunate byproduct of the pay per... Read More
These are simply advertisements related, in theory and often practice,... Read More
In this age of speed dialing, T1 lines and other... Read More
You have a web site ready for action. Your product... Read More
I often get asked what the secret is to making... Read More
It's easy to overlook the basics of a strong AdWords... Read More
The Mechanism First a brief glossary of terms: Adwords: The... Read More
How I Boosted My Monthly AdSense Profits from... Read More
Although the degree of increase varies among industry resources, a... Read More
Success with Google Adwords isn't quite as easy as some... Read More
Make $$$$ with Google Adsense! Top Paying Keywords! $100 per... Read More
We constantly receive phone calls from clients, prospective clients and... Read More
Without tracking, your online advertising is just a shot in... Read More
There is no doubting the success of Google's Adsense program.... Read More
When we launch a new product, we all hope it's... Read More
Advertising on the Internet has always been a bit of... Read More
Despite what you may hear, the Google AdSense program is... Read More
One of the absolute best online marketing processes available to... Read More
One of the hottest crazes for online marketers is Adsense... Read More
I have utilized pay-per-click (PPC) advertising since its inception about... Read More
Well I have several sites, some of them I apply... Read More
For those of you who haven't used a Pay Per... Read More
AdSense may be one of the fastest and easiest ways... Read More
Pay-Per click fraud dates back even from the time when... Read More
If you want to make money online with a work... Read More
Not long ago, Forbes magazine has reported that pay per... Read More
In order for your online business to succeed you must... Read More
Are Small PPC Search Engines Really Worth The Effort? The... Read More
Why do some companies bid on keywords for products they... Read More
Joel Comm is the best-selling author of a book called... Read More
Although the degree of increase varies among industry resources, a... Read More
In private consultations with some Search Engine Optimizers I am... Read More
You may already have heard of this method to get... Read More
Here's a fact for you, 85 to 95% of Websites... Read More
Google's Adwords service has brought success to many businesses by... Read More
In the mid 1990's websites used to earn income by... Read More
When running ads on the AdWords network, one of the... Read More
There are a variety of advertising options available to online... Read More
Earning more revenue from your website is the goal of... Read More
The core principle of affiliate marketing is that the referring... Read More
As you probably know, Google is the world largest search... Read More
Cost per click or pay per click is a common... Read More
It may seem to be a very expensive way of... Read More
Why do people search on search engines? Let's confess this... Read More
Pay per click search engine advertising is one of the... Read More
Google AdSense allows webmasters to dynamically serve... Read More
If you have been online for quiet some time you... Read More
The fairy tale existance of Google is starting to experience... Read More
In 2003 I was accepted by Google into their AdSense... Read More
Google developed a prime product, Adsense. Marketing your website through... Read More
Forbes magazine reported that pay per click ads accounted for... Read More
One of the hottest ways to sell affiliate products is... Read More
Google's Adsense is one of the most powerful weapons in... Read More
Pay per click search engines are a great way to... Read More
Pay-Per-Click Advertising |