Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.
Why fight a never ending battle against some of the worlds best webmasters who have years of experience and are deticated to search engine placement 24 hours a day, 7 days a week?
Don't fight the battle, win the battle by utilizing pay per click search engine marketing!
1st Thing 1st: Testing Your Market Place...
If you've never attempted a pay per click campaign, a good idea is to start with a small budget in order to test your market place.
The key is to find what your potential customers are searching for. There's no better place to test that out by going to Google. Google allows you to pay for a small ad off to the right within a small green box.
Huh? If you've never seen these small ads within Google, go to: http://www.google.com
If you type in "web design" in google's search engine, you will no doubt get the regular results on the left, as well as a list of small ads off to the right within small green boxes.
Underneath the small green boxes, you will see a link that says; "Place your ad here". Another route is by going here: http://adwords.google.com
Please do yourself a favor and deticate yourself to a small ad within Google in order to learn the ropes and utilize an inexpensive way to some fabulous research information.
You'll want to determine how much you are willing to pay for 1 month. It could be as low as $20, but I recommend starting out with $50.00 to start your 1st campaign.
Try coming up with an ad that's catchy and to the point!
Ex. Legal Services
Get A FREE Consultation!
Legal Services in Ontario
legalservices.com
After that you need to predetermine the "Key Phrases" you think that your potential clients are typing in Google when it comes to your product or service.
EX. "Legal Services".
When Google asks you to enter your key words or phrases, you might want to try entering something like this....
Try using as many as you can think of... Google will later show you the most popular key phrases compared to the key phrases that don't work at all.
Please Note: I am using Google's Adwords as an example because of how easy it is to log into your account at any time and check to see how many people have seen your ad and how many people have actually clicked on your ad to visit your site.
Once you've entered your "Key Words & Phrases" now you're going to be asked to enter the maximum amount of money you want to pay every time someone clicks on your ad.
Ex. If someone searches "Legal Services", you enter that you will pay a maximum of 0.07cts per click.
This will give you a pre-qualified potential client for 0.07cts.
Let's move on a little now..
Assuming that your ad is all set up and already on the way. Now you can return to Google, log into your account and see how your "Key Words & Key Phrases" are performing with your campaign.
It might read something like this....
Now you will get a much better understanding at what your potential clients are searching for and what they are actually clicking on.
KEY NOTE: Try to experiment with this as much as possible and as quickly as possible so you can really begin your Pay Per Click Search Engine Marketing.
Are you ready???
Now that you have your predetermined key words of phrases you want to use, you can now start looking into pay per click campaigns. Per per click search engines are a little different compared to the Google Adwords because instead of getting a small ad off to the right you are now going to bid on actual search engine placements.
1st thing you want to do is to visit a pay per click search engine. For instance, you might want to visit: www.goto.com or www.lycos.com or any other pay per click search engine online and test your new key words to determine what the top placements are paying for those spots.
Ex. Let's use "Lawyer Services" again, type in that phrase in any ppc search engine and look at the top placements! It should read something like this...
5) Legal Services.com
Our firm is dedicated to helping you win your case each and every time.
Cost: $0.10
The key is to look at the cost. The cost is what "Legal Services.com" was willing to pay for the 5th search engine placement.
And there you go, you now have the basic knowledge to plan out a pay per click campaign. Always remember to lay out how much you are willing to commit to your search engine campaign and keep yourself to it.
I recommend to all my clients to atleast master the Google Adword program. Google's search engine is the #1 hotspot on the internet for potential clients, why not get a slice of the pie!
Good Luck To All!
About The Author
Martin Lemieux
Smartads - President
http://www.smartads.info
Affordable web site design & Web Site Marketing Tips
http://www.flyinggelatingames.com
ASES - Affordable Search Engine Specialists
GOING TO PUBLISH THIS ARTICLE?
Send us a note of the location so we can add a link on our site to where you have used the article! http://www.smartads.info/contact
Are pay-per-click ads the best method of getting customers to... Read More
Why should you pay to get web site traffic, isn't... Read More
MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More
Pay Per Click advertising has been around a few years... Read More
An unfortunate byproduct of the pay per click advertising business... Read More
Once you venture into the world of Pay Per Click... Read More
So how do people find my website? This is by... Read More
Submitting your website to the Search Engines today may seem... Read More
A "dollar and a dream," is all you need said... Read More
Without tracking, your online advertising is just a shot in... Read More
The Mechanism First a brief glossary of terms: Adwords: The... Read More
PPC advertising has many great benefits. First of all, you... Read More
There are various ways to purchase highly targeted advertising at... Read More
I had been using Google's Adsense program to generate some... Read More
Hey, wait a minute. You can't have popups on the... Read More
If you're an active Adsense publisher, I'm sure you have... Read More
1: The ideal Google AdSense page should have great content... Read More
Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More
Pay per click search engine advertising is one of the... Read More
AdSense may be one of the fastest and easiest ways... Read More
Despite what you may hear, the Google AdSense program is... Read More
Webmasters have a revolutionary new method of collecting income from... Read More
If you ever used Google AdWords to advertise your product... Read More
Some folks may think that self-publishing began with the invention... Read More
Because of increasing competition that has led to higher advertising... Read More
Google's Adwords service has brought success to many businesses by... Read More
Running a pay-per-click advertising campaign can be very expensive if... Read More
Have you ever imagined what it would be like to... Read More
There are many forms of advertising nowadays. There's popups and... Read More
On Friday, July 15th all Google advertisers got the email... Read More
The core principle of affiliate marketing is that the referring... Read More
Here's a simple way to use "No Results, No Pay"... Read More
Has anyone else noticed a disturbing pattern in your pay-per-click... Read More
The core principle of affiliate marketing is that the referring... Read More
Google AdSense allows webmasters to dynamically serve... Read More
You have a web site ready for action. Your product... Read More
Sure you can. If you will learn how many other... Read More
Many people decide to spend a lot of money putting... Read More
What are pay per click engines?Pay per click engines as... Read More
An unfortunate byproduct of the pay per click advertising business... Read More
One of the biggest problems faced by ClickBank merchants is... Read More
First, go to google and type "dan kennedy" into the... Read More
Most pay per click ads draw amazingly low click through... Read More
Cost per click or pay per click is a common... Read More
Make $$$$ with Google Adsense! Top Paying Keywords! $100 per... Read More
Have you ever imagined what it would be like to... Read More
Google developed a prime product, Adsense. Marketing your website through... Read More
It's worthwhile to examine Google's definition of Google AdSense and... Read More
As anyone who uses Pay Per Click (PPC) advertising in... Read More
Never mind the irritating, but effective, pop-up window. There is... Read More
Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More
Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More
Lots of people say to make your ads blend in.... Read More
Google's Adwords service has brought success to many businesses by... Read More
At first glance, Pay Per Click advertising seems to be... Read More
In the mid 1990's websites used to earn income by... Read More
Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More
Google AdSense is a great way for webmasters to monetize... Read More
Introduction:Of all the important decisions that go into a successful... Read More
Many online ad programs, including AdSense, will sometimes show default... Read More
For those of you who haven't used a Pay Per... Read More
If you are already running Adsense on your site, you... Read More
Despite being online using email since 1995, at the start... Read More
You may already have heard of this method to get... Read More
What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More
Google's Adsense is one of the most powerful weapons in... Read More
Pay-Per-Click Advertising |