Let's face it... Google Adwords is not the only source of traffic on the internet, nor is it free. However, if you cannot convert the traffic you get from the pay-per-click traffic on Google Adwords, your site surely won't convert the casual visitor who may or may not be ready to buy what your are selling.
When spending money for pay-per-click (PPC) traffic, whether it is from Google Adwords, Overture, or a 2nd-tier PPC network, the key is to track your traffic to see if it converts into sales. There are many software products and online services that can track your traffic. For a recommendation, visit: http://www.superiormarketingpartners.com/adtracking.html
Many people that have tried Google Adwords have lost their shirt, so to speak. Some keywords on Google Adwords are cheap (keyword phrases start at a nickel per click). Some keyword phrases on Google Adwords can cost tens of dollars per click. If you end up paying high per-click prices on Google Adwords and don't sell a high-ticket item on your site, even the most enviable sales conversion rate won't turn a profit.
There are several tricks to advertising on Google Adwords that unless you know them, it becomes almost impossible to turn a profit on your advertising.
Secret #1 - Only bid on exact match keywords
Google Adwords has a few different 'keyword matching options' available. When a keyword is placed in brackets like this: [keyword], it is called an 'exact match.' This means that only when someone enters that EXACT keyword phrase will your ad appear. It might occur to you that by limiting your keyword(s) to only exact match, you are eliminating all those people that may be searching for the phrase "cheap widgets" or even "widget" singular, since only the keyword "widgets" plural is an exact match. Believe me, this is exactly what you want. Sure, it will take extra time to create an adgroup within the Google Adwords system for each keyword phrase you want to bid on, but you will know with 100% certainty which keyword(s) are converting into sales this way. If you do NOT use the exact match option in Google Adwords, then there is absolutely no way to know which keyword(s) are resulting in sales on your site.
Secret #2 - Bid to be in position #2 or 3
When someone searches on Google for your keyword, the first page of search results are going to reach the most people. What you want to do is position your ad in one of the top 3 spots. You don't want position #1 necessarily, because that position costs the most and doesn't give you much more benefit than being in position 2 or 3. You pay less for these spots than position 1 and gain most of the benefit.
By being in one of these top spots, your ad gets a higher 'click-thru rate' (CTR). This is good is because the Google Adwords system actually rewards you for having an ad with a high CTR by charging you less per click! Google Adwords exists to make money for Google. If they have two companies advertising for the same keyword, and your ad pulls a 10% CTR and your competitor's ad for the same keyword pulls a 5% CTR, then Google Adwords makes more money from your ad. Google Adwords rewards you for this higher CTR by charging you less per click than your competitor!
Secret #3 - Negatively qualify your ads
Admittedly, the problem with having an ad that has a great CTR is that it gets a lot of clicks! Unless your traffic converts into sales, it's hard to turn a profit on your Google Adwords ads. The key is to put words in the ad that DISCOURAGE people from clicking on the ad unless they 'pre-qualified' to convert to a sale. For example, if you have site that sells widgets that cost $10.00 each, then put something in one of the lines of text in your ad like 'Widgets cost only $10.00.' The only catch is that if your ad isn't getting a very good CTR in the first place, then a negative qualifier is only going to reduce your CTR.
Your next step? There are many more techniques to learn that will increase the profitability of Google Adwords campaigns. The above tricks will start you off towards making Google Adwords work for you. Check back for Part 2 in this series. You can get a complete course that covers every tip and trick you will ever need by visiting: http://www.superiormarketingpartners.com/adwords.html
Ron Isaiah knows the inside scoop on how to market online. Get a free audio e-book on no-cost viral marketing strategies by visiting Viral Marketing
Google Adwords is a great tool! Careful use can lead... Read More
If you are using pay per click advertising, I don't... Read More
Success with Google Adwords isn't quite as easy as some... Read More
The core principle of affiliate marketing is that the referring... Read More
Dear friends,Google AdSense has rapidly gained a status of an... Read More
You know about Google Adsense, now it's Google Ad Links... Read More
We've received many emails from customers over the past several... Read More
According to Andy Jones, a member of the Best Practices... Read More
PTRE stands for Paid To Read Email programs. Online companies... Read More
In this age of speed dialing, T1 lines and other... Read More
With so many people trying to make money on the... Read More
Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More
Without tracking, your online advertising is just a shot in... Read More
Are Small PPC Search Engines Really Worth The Effort? The... Read More
There are good reasons why many webmasters and website owners... Read More
It seems to be a phenomenon. You try Google AdWords... Read More
Dear friends,Google, the most populated search engine on the Internet,... Read More
As anyone who uses Pay Per Click (PPC) advertising in... Read More
Pay-per-click search engine advertising has generated ample interest in the... Read More
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More
"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately,... Read More
Has anyone else noticed a disturbing pattern in your pay-per-click... Read More
Despite being online using email since 1995, at the start... Read More
AdSense may be one of the fastest and easiest ways... Read More
So You Want Big Profits From Your AdWords PPC Advertising?... Read More
Once you venture into the world of Pay Per Click... Read More
Google's AdSense program is a proven money-maker that has enriched... Read More
I had been using Google's Adsense program to generate some... Read More
Have you received your check from Google? If you own... Read More
There's a lot of buzz around about how you can... Read More
"Pay-per-click," by far the most popular form of online advertising,... Read More
As the dust settles and the excitement caused by Google's... Read More
Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More
As you probably already know, AdSense is revolutionizing the way... Read More
There is no doubting the success of Google's Adsense program.... Read More
When doing Pay Per Click Advertising you'll often see "Bid... Read More
We constantly receive phone calls from clients, prospective clients and... Read More
First of all, you know as well that Google is... Read More
Because of increasing competition that has led to higher advertising... Read More
Click fraud has become a major problem for online marketers.... Read More
In private consultations with some Search Engine Optimizers I am... Read More
Here are three Adsense Tips, together with the required HTML... Read More
Google is probably one of the single most important revolutions... Read More
The core principle of affiliate marketing is that the referring... Read More
We read about how to develop a Google AdWord campaign,... Read More
Well I have several sites, some of them I apply... Read More
Never mind the irritating, but effective, pop-up window. There is... Read More
Pay per click marketing is one of the simplest and... Read More
Cost per click or pay per click is a common... Read More
Is it wise only to reley on traffic from the... Read More
The pay per click (PPC) search engines have created a... Read More
There are millions of web sites trying to get listed... Read More
Pay per click search engines are a great way to... Read More
Webmasters have a revolutionary new method of collecting income from... Read More
The cycle of affiliate programs and money making ventures goes... Read More
In Google AdWords, the advertisers' links show up when someone... Read More
Many people decide to spend a lot of money putting... Read More
Pay per click (PPC) advertising continues to gain popularity in... Read More
If you've been looking for an easy way to increase... Read More
Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More
One of the hottest crazes for online marketers is Adsense... Read More
What are PPC Search Engines?PPC Search Engines are search engines... Read More
There is a new advertising style from Google Adsense that... Read More
Make $$$$ with Google Adsense! Top Paying Keywords! $100 per... Read More
One of the best kept secrets in today's affiliate marketing... Read More
Many of us have websites and as a matter of... Read More
Pay-Per-Click Advertising |