Another Advantage To Pay-Per-Click Marketing

Web marketing has taken on many different shapes during the last 5 years. It has gone from banner advertising to e-mail campaigns, and now we are in the age of pay-per-click systems like Overture and Google Adwords. While everybody may not agree about the effectiveness of using pay-per-clicks advertising, the one thing nobody can take away from them is their ability to drive traffic to a website.

We all know that the traffic that pay-per-clicks drive is only effective when the traffic is made up of targeted customers. What would you do if I told you there was another benefit to the traffic that pay-per-clicks produced? That's right, even the non-targeted traffic that doesn't help your bottom line is slowly helping you move up the ranks in the search engines. How? As search engines become more saturated with websites that contain very similar content they are searching for alternative methods to rank websites effectively. Both websites link rankings and traffic rankings have become popular in many search engines including the large sites like Google. The link ranking is the number of sites that link to your website.

This ranking depends on the number of links, how relevant the sites are, and how popular the sites are. On the other hand the traffic ranking is the total number of visitors who are visiting your site each month. Search engines figure if a website is generating 100,000 visitors each day while another is generating 5 this must mean something. And while it's usually never the first thing search engines use to determine rankings it can be a deciding factor later on down the road.

So what did we learn today? When you want to start moving your website up the search engine rankings you can use pay-per-click systems to help you. While it's always a good idea to make sure you are getting a good return on your investment (ROI) with any marketing plan, you need to know that your return may come later down the road when your site starts getting listed the natural way in search engines. By generating traffic using pay-per-click ads, you are placing your website just a single step up above your competition. And when it comes to search engine placement a single step might be all that is needed to turn a website into a successful venture.

About The Author

Craig Neidel has worked for NetSource Communications Inc. (a web development company) for 6 years and has experience in web development and web marketing. www.ntsource.com

---

Why Paid Inclusion is Better than PPC Advertising

When search engines pay website owners a percentage of the... Read More

Affiliate Strategies Of Pay Per Click Search Engines

Where are your ads being displayed?The Untold Secret Of Pay... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve... Read More

Earning from PPC Search Engine Affiliate Programs

What are PPC Search Engines?PPC Search Engines are search engines... Read More

How to Take Advantage of the New Google Adwords Changes

On Friday, July 15th all Google advertisers got the email... Read More

Success with Adwords

Google's Adwords service has brought success to many businesses by... Read More

Independent Search Engine & Directory Network (ISEDN) - Breaking News!

Watch out for a shift in the pay-per-click (PPC) industry,... Read More

What You Need To Know About Googles New AdWords Affiliate Policy

A lot of affiliates are selling other people's products with... Read More

Google AdWords - A Quick Overview for Beginners

First of all, you know as well that Google is... Read More

A Smart Trick for Attracting Higher Paying AdSense Ads

There are no guarantees in life, so I don't guarantee... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

Ten Tips for Affiliate Marketers Using Google AdWords

One of the hottest ways to sell affiliate products is... Read More

How to Use Pay Per Click Marketing, the Emoneyreport Way!

The cycle of affiliate programs and money making ventures goes... Read More

Profiting From Second Tier Pay Per Click Search Engines

Once you venture into the world of Pay Per Click... Read More

The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay... Read More

How to Maximize Paid Search Results

Because of increasing competition that has led to higher advertising... Read More

Can I Make Money Online with the Adsense Program?

Sure you can. If you will learn how many other... Read More

Advertising Your Work From Home Internet Business With PPC Search Engines

If you want to make money online with a work... Read More

Top 5 Secrets to Making Money with Adsense

Did someone tell you you can make money easily with... Read More

Pay Per Click Advertising For Home Business Owners

The biggest stumbling block for most home business owners is... Read More

How to Master Google AdWords - Part 1

Then most difficult aspect of marketing a new product or... Read More

Adsense Marketing: Brand Performance

Google developed a prime product, Adsense. Marketing your website through... Read More

Cost Per Click Bid Management

Cost per click or pay per click is a common... Read More

Discover the Art of the Pay per Click Start (Round 2 of 2)

Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More

What is Google AdSense?

AdSense may be one of the fastest and easiest ways... Read More

Easy Clickbank Management with the Right Tools

Clickbank has been around for years and has earned an... Read More

Optimizing Adsense For Better Performance and More Money!

So you want to make money with Google Adsense? I... Read More

Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising is when the advertiser pays a... Read More

Make Free Money With Google

Have you received your check from Google? If you own... Read More

How I Boosted My Monthly AdSense Profits from $673.07 to $21,398.85 in Just 6 Months

How I Boosted My Monthly AdSense Profits from... Read More

Is Pay Per Click your Best Marketing Bet?

You may already have heard of this method to get... Read More

Google AdSense Fraud - Deep Insight

It's worthwhile to examine Google's definition of Google AdSense and... Read More

ClickBank Refunds - Hope for the Best but Prepare for the Worst

When we launch a new product, we all hope it's... Read More