Creativity and Innovation Management - Turning Ideas into Action

The phrase "turning ideas into action" is a Russian doll.

Managing the ideas to implementation process is important for at least two reasons:

a) To make effective use of resources ? investing in one idea uses resources that could be applied to another idea. Yet all ideas do not have the same likelihood of success.

b) To prevent re-engineering. There is often not enough time to properly develop and commercialise a product but there always seems to be time to go back and fix it. It has been estimated that the cost of re-engineering ranges from the low to high billions every year.

Effective idea to implementation involves a number of disciplines:

a) Effective idea selection ? the first stage of innovation. Innovation can be defined as idea selection, development and commercialisation (as opposed to creativity, which can be defined as problem identification and idea generation).

b) Effective idea development ? which involves a second tier of competencies. Where effective idea selection may be management, sales and end-user focused, idea development also requires technicians, designers and the like.

c) Effective idea commercialisation ? which involves yet a third tier of competencies.

Each of the above can further be drilled to improve effectiveness. For example, idea selection can involve:

a) Selecting ideas according to type. Some idea types have a higher probability of success than others.

b) Selecting ideas according to strategic, competency and technical fit.

c) Selecting ideas according to practical impediments.

d) Selecting ideas at various stages of the idea funnel.

e) Selecting ideas according to end-user benefit.

There is much more to this ...

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop MBA, is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.

In The News:


pen paper and inkwell


cat break through


Character: Is It Necessary In Leadership? (Part Two)

In the first part of this two part article, I... Read More

How to Approach Group Decision Making

GROUP DECISION MAKING -- IDENTIFY THE PROBLEM: Tell specifically what... Read More

When Code Freeze Turns To Code Slush

Time To Market (TTM) is a vital concept that every... Read More

Managing Rebellious Employees

Surveys of executives reveal that many companies fall short of... Read More

Organisational Culture for Continuous Improvement

I have been working with leading Business Improvement guru, Tim... Read More

How to Get the Best from Outsourcing

There's a great little article ('Business Lifeforms') on... Read More

How to Create Trust

People buy from you, offer help, and grant rewards based... Read More

How to Get Your Procedures Project Done

Wouldn't it be nice for business owners and executives to... Read More

Sexual Harassment Policy Guidelines Part II

SEXUAL HARASSMENT COMPLAINT INVESTIGATION PROCEDUREEvery complaint will be thoroughly investigated.... Read More

Transform Any Business into a Go-Getting Power House by Working SMART

Probably as well known as SWOT, SMART turns goals, objectives... Read More

Smart Hiring: What Makes the Right Employee?

Good hires do not happen by accident or luck. In... Read More

How To Decrease Downtime and Increase Productivity

All maintenance activities of the workforce must be documented, this... Read More

Computer Consulting Profit Secrets

Do you own or manage a computer consulting company? Are... Read More

I Am Not A Number - Why Too Many Change Projects Fail

Many of you will recognise this quote from the 1960s... Read More

Innovation Management and Brainstorming Management ? why people hate to brainstorm!

Creativity can be defined as problem identification and idea generation... Read More

Focus On the Prize

People talk to me about making personal and professional changes... Read More

Provisioning/User Management System Upgrades: Part II ? Building Awareness And Building Approval

Somewhere in the world is a person who wants to... Read More

Effective Meetings - Quick Survey

Here's an easy quiz to check the health of your... Read More

Communication, Feedback, and Participation: Three Easy Tidbits For Smarter Business

On communication: One of the biggest strains on the communication... Read More

Check Your Communication Skills

Use this check list to assess your communication skills.Focus* Do... Read More

Tales from the Corporate Frontlines: Finding The Perfect Balance

This article relates to the Work/Life Balance competency, which investigates... Read More

Why All Managers Are Alike

Because, like you I suspect, they have key target audiences... Read More

Do You Need a Personal Assistant?

It's great to be multi-skilled?be able to type your own... Read More

Prepare A Winning CV

There is every chance that elements of this article may... Read More

Knowledge Management: More Than Just Know-how!

People sometimes interchange the terms "know-how" and "knowledge", but there's... Read More

Important Communication Tips For Managers

The following tips will help you communicate more effectively with... Read More

Taking on Six Sigma Programs - Guidelines for In-House and Outsourcing Decisions

Based on a wild guess by a close associate of... Read More

Think Twice Before Selling ROI

When we're selling to business people, our value proposition has... Read More

Performance Expectations - 5 Tips and 5 Questions

People want to understand their role - they want to... Read More

Hiring Your First Business Personal Assistant: Some Guidelines for Successful Hiring

Hiring the first personal business assistant is an exciting time... Read More

The Paradox of Job Enrichment

Ellen was a clerk working for a large insurance company.... Read More

Personnel Access Poses a Continued Risk

The Security Consultant's Perspective...Implementing Personnel Security Initiatives should be the... Read More

5 Creative Evolutionary Leadership Niche Strategies!

I have a short story to share with you about... Read More