You, Marketing-Minded Financial Planner, Can Be an Author

After you've gotten in the groove of turning out articles and notes to reporters about your topic, take it to the next step: Write and self-publish a book about your topics.

Does this seem intimidating, or even impossible (not to mention expensive). Believe me, it isn't. I know, because I did it.

You can write the entire thing in a word processor, and a publisher will turn it into a book. It's not hard, and is less expensive than you might think.

A reputable self-publisher will create a book with a professional-looking cover and an ISBN number so you can sell it on sites like Amazon and Barnes & Noble. It's not likely to become a best-seller, but you might generate a little bit of revenue.

Besides, the point of the book isn't to top the New York Times charts. Instead, you can use it to grow your financial planning practice through marketing and publicity.

Being an author gives you automatic credibility with the media, most of whom would kill to have the time to write a book. You can even use the event of the book's launch to line up some local TV or radio interviews.

Give the book to everyone, including the media. Send it to your best clients and your best sources for referrals. Sell it for a cheap rate, if you can, when you give speeches to community or business groups. It's a powerful tool to build your reputation and get your name in front of prospects.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

---

Use eBooks To Expand or Explode Your Business

As we discussed in an earlier article the advantages of... Read More

The Story of a Downsized Manager and His Ebook Business

If you've been following the business and economic news around... Read More

7 Secrets to Explode your eBook Sales! Part 3

Secret #3: Creating an avalanche of sales with Freeware/Shareware sites:Copyright... Read More

How To Get Your Article or Ebook Started Fast... Time Saving Tips To Get Your Writing Moving..

As we have all heard time and again (and it's... Read More

Neighborhood Mobile Watch Program

Setting up a Neighborhood Mobile Watch Program in your community... Read More

20 Ways To Profit With Free eBooks

My habit of collecting every free eBook I could lay... Read More

How To Create Your Own Info Product

In the last article we talked about why informational products... Read More

How To Bring In Your First $100,000 With Infoproducts

Can you really earn a living creating and marketing ebooks,... Read More

How To Create and Market Your own E-Book

The Internet presents an amazing opportunity foranyone who knows how... Read More

The Advantages Of Being An e-Book Writer Or Publisher

All well known experts have agreed that informational products especially... Read More

Ebooks Are The BEST Form Of Advertising!

Ebooks are part of the new frontier of cyberspace. They... Read More

Top Ten eBook Mistakes and How to Correct Them

Did you know that you already have an eBook inside... Read More

Surefire Way To Find Hot Selling eBook Topics

To become an entrepreneur, you need product ideas.Even more important,YOU... Read More

Why The Future Will Always Be Digital Products

Everywhere you go on the Internet, you will find some... Read More

7 Secrets to Explode your eBook Sales! Part 1

Secret #1: How to write an incredible eBook!Copyright 2004 Bluedolphin... Read More

Your e-Book - 7 Best Reasons to Create Your First e-Book

1) Speed to market - One of the biggest problems... Read More

10 Secrets to Write Your eBook Like a Winner!

You already have what it takes to write your first... Read More

How One eBook Author Writes eBooks

How does this eBook writing process actually work for an... Read More

Look How Easy It Is To Write Your Own eBook

What happens when you stumble across a promising market, idea... Read More

E-book Sales ? Will Your Cover Close the Sale?

Well designed professional looking e-book covers do much, much more... Read More

10 Excuses for NOT Authoring an eBook!

Most people at one time or another have said to... Read More

Internet Advertising Solution: 18 Reasons Why Giving Away A free Ebook Can Help Heat Up Your Sales

Sometimes, you may have to give something away in order... Read More

10 Ways To Make Money With eBooks

Ask any internet marketing "guru" and they will tell you... Read More

20 Ways To Increase Website Traffic and eBook Sales

Here's a fast, easy list for you. Use it as... Read More

20 Ways to Increase Web$ite Traffic and $ales with eBooks

Here's a fast, easy list for you. Use it as... Read More

Benefits of Ebooks for Your Business

No matter what type of home-based business you operate, chances... Read More

How To Rebrand Your eBook Using Active eBook Compiler

Complete all the pages for your eBook in HTML format.... Read More

How eBooks Can Be Used As An Online Business

Times are hard today! Though the economic data would indicate... Read More

Internet Journey - From Storms To Desktops

After battling the sea for nine years, it's time to... Read More

Top Ten eBook Mistakes and How to Correct Them (Part 2)

Did you know that you already have an eBook inside... Read More

Your First Step To A Digital Publishing Empire

There is only one way to climb a mountain -... Read More

Invasion of the Amazons

The last few months have witnessed a bloodbath in tech... Read More

5 Tips To Help you start self publishing for profit

Here's a really simple way... to start your own business... Read More