Are You Using The Four Letter Word?

The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.

It doesn't matter what kind of product or service you're promoting, if you can use the word FREE in your advertising and marketing, then your response rates will shoot up.

People like FREE stuff. In fact, many people simply can't resist the word FREE!

The problem is, you can't use the word FREE unless you actually have something FREE to give, for example:

Click Here To Download The FREE Demo!

Contact Us For A Price Quotation - It's FREE!

Take The FREE Tour Of The Member's Area

Order Now And Get ***** For FREE!

Subscribe To Our FREE Newsletter!

These are all effective ways of introducing the magic word. However, the best FREE idea of all is the FREE ebook.

It doesn't matter what kind of product or service you sell, you can use FREE ebooks as a promotional tool to carry your advertising AND build your reputation.

By creating an ebook that is related to your product or service, and by giving that ebook away for FREE, you achieve three things in one go:

You give yourself a legitimate reason to use the word FREE in your advertising and promotion.

You generate FREE publicity for yourself by promoting your product or service from inside your FREE ebook,

You build your credibility by making your book useful and relevant to your target market.

To get the most out of this great FREE promotional tool, keep these points in mind:

The ebook must be more than just a blatant ad for your product or service. This could damage your reputation rather than enhance it. Keep your self-promotion present without being 'in your face'.

The content of your book must be useful and relevant to your target market. There's no point in giving away a FREE ebook that contains Internet marketing articles written by other people, if you're promoting guitar lessons. You'd be much better off doing a bit of research online and creating a short ebook on the history of guitar playing. After all, the primary aim of the FREE ebook is to build your reputation in the eyes of potential customers.

Encourage other webmasters/e-zine publishers to freely distribute your book to their visitors/readers. Be sure to state this clearly inside the book and anywhere you make the book available for download.

Offer to create customized versions of the ebook for those webmasters who want it. For example, you could place an ad for the webmaster's site on the cover page. This will encourage him/her to work harder at giving it away, thus spreading your message to more people.

Promote your FREE ebook by listing it on shareware sites and in ebook directories as well as on your own website and e-zine.

So, get busy. Ask yourself what it is that your target market is interested in. Make a book that feeds that interest and then start giving it away!

About The Author

Michael Hopkins is owner of BizzyDays eBook Publications.

Download Brand New Original eBooks for FREE at:

http://www.bizzydays.com

Download The eBook Publishing Success Package at:

http://selfpublishing-ebooks.htm

contact@bizzydays.com

---

Writing An eBook - The How To Guide

Whenever you're listening to one of the big names in... Read More

The Story of a Downsized Manager and His Ebook Business

If you've been following the business and economic news around... Read More

Self-Publish Your Ebooks Through ClickBank

There was a time when ebook publishing was seen as... Read More

10 Excuses for NOT Authoring an eBook!

Most people at one time or another have said to... Read More

7 Secrets to Explode your eBook Sales! Part 2

Secret #2: Creating your Marketing Timeline for Success!Copyright 2004 Bluedolphin... Read More

Using Internet Marketing E-books Helps With Business Issues

Using an Internet marketing e-book when starting a new home-based... Read More

The True Purpose of a Tips Booklet

"My topic doesn't fit into a how-to tips format."That comment... Read More

Top Ten eBook Mistakes and How to Correct Them (Part 2)

Did you know that you already have an eBook inside... Read More

Top Ten Tips To Get Started Writing Your Book - Part 1

You are far more likely to successfully write and publish... Read More

Ebooks - How To Bring Them Into The Market

So, you have decided to start an ebook business. The... Read More

Stop Trying To Sell Your eBooks

Throughout the Internet there are many people who have written... Read More

How To Create and Market Your own E-Book

The Internet presents an amazing opportunity foranyone who knows how... Read More

How To Bring In Your First $100,000 With Infoproducts

Can you really earn a living creating and marketing ebooks,... Read More

Internet Marketing - How to Write Your Own E-book

I tell you now the first e-book I ever wrote... Read More

You Really Can Make A Fortune Off Of EBooks and Software Resale Rights

When I first considered online selling, I had trouble thinking... Read More

(Emerging) Books

A novel re-definition through experimentation of the classical format of... Read More

30 Truisms About eBook Authoring

The decision to author an eBook is a life-changing decision.... Read More

20 Ways to Increase Web$ite Traffic and $ales with eBooks

Here's a fast, easy list for you. Use it as... Read More

Ask and Ye Shall Create

How do you decide to create a new speech? A... Read More

eBook Publishers Dilemma: Should I Use PDF or Exe Format?

If you write and publish eBooks, sooner or later you... Read More

10 Secrets to Write Your eBook Like a Winner!

You already have what it takes to write your first... Read More

The Kolbrin ? Ancient Warnings of Modern Threats

The Kolbrin is a substantial Biblical-era wisdom text of immense... Read More

Writing an eBook is Risk-taking Behaviour ? Choose to do it!

The choice to author a book isn't one that just... Read More

Selling Books and E-Books Online

For many authors the thought of getting professionally published is... Read More

Sell 100,000 eBooks By Letting It Be Read For Free?

Did you know that if just one person goes into... Read More

Lets Get One Thing Straight About Being A Published Author

Just for fun, evaluate the following statement:"Most people want to... Read More

How eBooks Can Be Used As An Online Business

Times are hard today! Though the economic data would indicate... Read More

Use eBooks To Expand or Explode Your Business

As we discussed in an earlier article the advantages of... Read More

How to Price Your eBook

You've written and compiled an ebook. Now you have to... Read More

7 Secrets to Explode your eBook Sales! Part 4

Secret #4: Creating passionate articles will explode your eBook sales!Copyright... Read More

Look How Easy It Is To Write Your Own eBook

What happens when you stumble across a promising market, idea... Read More

Top Ten eBook Mistakes and How to Correct Them (Part 1)

Did you know that you already have an eBook inside... Read More

Ebook Farming- A Definitive Guide to Your Ebook Creation (Ebook Review)

Why would you want to buy a book on writing... Read More