You are far more likely to successfully write and publish your book if you follow these tips before you [start writing] write a single chapter.
1. Write your print or eBook's working title.
Knowing your book title helps you focus and answer the readers' number one question about your book's topic. Some non-fiction needs subtitles as well. It's better to be clear than clever, but the ultimate winning combination is clear and clever. Which titles grab you? "Passion At Any Age: Twelve Ways to Unleash It," "Self-Promotion for the Creative Person." or "Quadruple your Book's Online Sales in Four Months." Your title is the number one "Essential 7 Hot-Selling Point" of your book.
2. Write your book's thesis.
A thesis reflects the number one benefit of your book. It answers your reader's question, "How will this book solve my challenge of...?" Knowing the thesis before you write the book keeps you on track so you write focused, compelling copy that is easy to read. All chapters should support your book's thesis. For "10 Non-Techie Ways to Market your Book Online," the thesis is: "No spam ways to quadruple book sales in four months." A best title often includes your thesis.
3. Test your book's significance.
While most writers fear their book won't sell, your book is significant if it has these elements: It presents useful information. It has the potential to positively affect people's lives. It's lively, humorous. It helps answer important reader questions. It creates a deeper understanding of human nature. If your book has only two elements, it will be worth writing. With three or more, it's a potential great seller. Make your book a priority so you can express your mission helping others to a better life, and at the same time make a consistent lifelong income.
4. Pinpoint your preferred audience.
When you give your book an angle, it sells much better. No, not everyone will want to read your book. When you write for one audience at a time, each story, tip, or how to's pack in so much more power. Writing for the general audience is all right if you are already famous--think of the Chicken Soup series.
Choose and post your audience's picture and profile right in front of you as you write. Remember to multiply sales exponentially, think of the small business audience on the net, ready and willing to buy either your print or eBook now. Knowing your audience before you write will make each chapter, line, or paragraph be organized, compelling and easy to read. This idea transfers well to Web sites, seminars, teleclasses, and ecommerce too.
Create an audience profile. How old are your prospective readers? Male? Female? Are they interested in personal growth, science fiction, mystery, how-to books? What challenges do they face? Are they business people? What magazines and Web sites do they like? Are they Internet savvy? What causes do they support? Will they be willing to spend $15-$30 on your book? Where will they go to buy it? (not the brick and mortar book store)
5. Know your book's 30-60 second "tell and sell" before your write it.
Like a billboard, this 2-3 sentence blurb will be so useful to you when you meet people at a networking meeting or in the elevator, and have only a few minutes to talk about your book.
Don't go on and one in generalities. Give your potential reader a reason to buy. . It's the hook, not the book.
First, write down your title. Second, write down your preferred audience. Third, list your book's top three benefits. Last, compare your book with a famous author is your field. "Passion at Any Age" is the "Artists Way" for seniors or "Write your Print and eBook at the Same Time" starts where Dan Poynter left off with the how to's to put a chapter together so it sells, and pre-marketing tips in the "Essential Hot-Selling Points."
Write and practice this short statement. Be willing to edit so it's laser fresh--maybe 5-15 times. Ask your associates for feedback. Which benefits impressed them? What do they remember most from it?
Writing a book is so much easier when you approach it in small bites. Knowing these ten parts help you ask and answer the specific questions and challenges your audience wants solutions for. Then, your book has a chance to make you consistent, ongoing income. Part two of this article is available at www.bookcoaching.com/freearticles/a
rticle-60.shtml.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
In the last article we talked about why informational products... Read More
You've written and compiled an ebook. Now you have to... Read More
You can often dramatically increase your E-Book salesby making a... Read More
There are many authors who have made a killing with... Read More
Ebooks are fairly easy to produce, and their production cost... Read More
How do you decide to create a new speech? A... Read More
Secret #3: Creating an avalanche of sales with Freeware/Shareware sites:Copyright... Read More
Electronic books also known as ebooks for short are one... Read More
No matter what type of home-based business you operate, chances... Read More
eBooks, or electronic books, mean big business for all aspiring... Read More
Ask any internet marketing "guru" and they will tell you... Read More
As you might have heard, the Internet is all about... Read More
"My topic doesn't fit into a how-to tips format."That comment... Read More
The decision to author an eBook is a life-changing decision.... Read More
Many of the Internets biggest ebook sellers are making this... Read More
The choice to author a book isn't one that just... Read More
Why would you want to take on such a task?A... Read More
The Kolbrin is a substantial Biblical-era wisdom text of immense... Read More
There was a time when ebook publishing was seen as... Read More
I tell you now the first e-book I ever wrote... Read More
Did you know that you already have an eBook inside... Read More
Most people at one time or another have said to... Read More
So, you have decided to start an ebook business. The... Read More
Can you really earn a living creating and marketing ebooks,... Read More
Are you an author who wants your book to be... Read More
Resale Right Products are a huge market. Unfortunately, may people... Read More
The Quickest Way To Have A Product To Sell On... Read More
What happens when you stumble across a promising market, idea... Read More
The hardest part of writing is the first sentence. When... Read More
If you've been following the business and economic news around... Read More
EBooks have a number of benefits over the traditional book.... Read More
Demand for electronic books, or e-books, has created one of... Read More
The ebook revolution is here! The Internet now makes it... Read More
So, you have decided to start an ebook business. The... Read More
Secret #4: Creating passionate articles will explode your eBook sales!Copyright... Read More
If you want to succeed in your ebook marketing, there... Read More
Conceptualizing a profitable idea and formulating a marketing plan to... Read More
Here's a fast, easy list for you. Use it as... Read More
Ebooks are fairly easy to produce, and their production cost... Read More
Ask any internet marketing "guru" and they will tell you... Read More
I tell you now the first e-book I ever wrote... Read More
If you write and publish eBooks, sooner or later youwill... Read More
No matter what type of home-based business you operate, chances... Read More
Complete all the pages for your eBook in HTML format.... Read More
A big part of knowing how to write and sell... Read More
Just how do we make the "e" in e-books stand... Read More
Free Information Products inundate the web these days. eBook performance... Read More
Can you really earn a living creating and marketing ebooks,... Read More
Many of the Internets biggest ebook sellers are making this... Read More
The most powerful word in the marketing dictionary is made... Read More
When I first considered online selling, I had trouble thinking... Read More
Can you encounter the number of times where a Credit... Read More
Did you know that you already have an eBook inside... Read More
I actually know a few... Read More
You've written and compiled an ebook. Now you have to... Read More
Here's a really simple way... to start your own business... Read More
An eBook is basically a document in the form of... Read More
To become an entrepreneur, you need product ideas.Even more important,YOU... Read More
There are many authors who have made a killing with... Read More
Choosing the right file format for your ebook is an... Read More
Using an Internet marketing e-book when starting a new home-based... Read More
You are not alone. Tons of people are nervous that... Read More
How does this eBook writing process actually work for an... Read More
What happens when you stumble across a promising market, idea... Read More
1) Speed to market - One of the biggest problems... Read More
Giving away free bonuses is one well tested website promotion... Read More
E-Book |