Ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.
Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.
Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.
Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.
Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as you choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.
Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software. Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.
Finally, you have creative control over your ebook. You don't have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.
How to Use ebooks for Marketing and Promotion
There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.
The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.
Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.
Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.
Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.
You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.
Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.
No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!
Lawrence Blue, a native Detroiter. Attended Wayne State University. Worked as an operating engineer for the City of Detroit for the past 20 years. Enjoys martial arts, fitness, computer programming, bowling and last but certainly not the least writing and producing music.
To find out more about the hidden power that ebooks contain and also how you can learn to write and market your own; I highly recommend The ebook entitled 'Ebook Marketing Revealed:How to Write, Publish and Promote Your Own Profitable ebook!'. You can attain it at my website if you like. http://www.tinyurl.com/bg57y
The publishing world has never been more fun, and opportunities... Read More
For many authors the thought of getting professionally published is... Read More
If you want to succeed in your ebook marketing, there... Read More
eBooks, or electronic books, mean big business for all aspiring... Read More
Why would you want to take on such a task?A... Read More
In pursuit of a paid model for content, many businesses... Read More
Setting up a Neighborhood Mobile Watch Program in your community... Read More
Are you an author who wants your book to be... Read More
There are many authors who have made a killing with... Read More
Did you know that you already have an eBook inside... Read More
You can often dramatically increase your E-Book salesby making a... Read More
Electronic books also known as ebooks for short are one... Read More
The ebook revolution is here! The Internet now makes it... Read More
Here's a fast, easy list for you. Use it as... Read More
Writing your first ebook may seem like a daunting task.... Read More
Can you really earn a living creating and marketing ebooks,... Read More
All well known experts have agreed that informational products especially... Read More
Choosing the right file format for your ebook is an... Read More
If you promote an ebook, please pay attention to these... Read More
Busy! Busy! Busy!What's new? And who isn't busy?The majority of... Read More
Why would you want to buy a book on writing... Read More
How do you decide to create a new speech? A... Read More
The Internet presents an amazing opportunity foranyone who knows how... Read More
The Kolbrin is a substantial Biblical-era wisdom text of immense... Read More
After you've gotten in the groove of turning out articles... Read More
Secret #6: Creating momentum and identity through Book Sellers!Aho99% of... Read More
The Quickest Way To Have A Product To Sell On... Read More
Do you think there is a difference between someone who... Read More
5 Sizzling Tips to Create a Winning E-bookIf you have... Read More
What happens when you stumble across a promising market, idea... Read More
If you enjoy explaining how something is done step by... Read More
Whatever you can do, Or dream you can, begin it.... Read More
Nervous about writing your first e-book? Never fear. E-books are... Read More
You've written and compiled an ebook. Now you have to... Read More
Just for fun, evaluate the following statement:"Most people want to... Read More
A friend put the story of his life as a... Read More
Electronic books also known as ebooks for short are one... Read More
If you want to succeed in your ebook marketing, there... Read More
Whenever you're listening to one of the big names in... Read More
The Internet presents an amazing opportunity foranyone who knows how... Read More
An eBook is basically a document in the form of... Read More
Ask any internet marketing "guru" and they will tell you... Read More
You will often find me with my head in a... Read More
If you have a newsletter or knowledge you wish to... Read More
Why would you want to take on such a task?A... Read More
An e-book is a single, unique product. It's unique because... Read More
You are far more likely to successfully write and publish... Read More
Q. The big question asked me in teleclasses or client... Read More
The last few months have witnessed a bloodbath in tech... Read More
If you promote an ebook, please pay attention to these... Read More
What happens when you stumble across a promising market, idea... Read More
Are you an author who wants your book to be... Read More
You are far more likely to successfully write and publish... Read More
How do you decide to create a new speech? A... Read More
Why write an eBook? You want ongoing, lifelong multiple streams... Read More
The ebook revolution is here! The Internet now makes it... Read More
The publishing world has never been more fun, and opportunities... Read More
One of biggest trend these days is related to ebooks.... Read More
One of the most popular online ventures is selling e-books.... Read More
As you might have heard, the Internet is all about... Read More
Secret #3: Creating an avalanche of sales with Freeware/Shareware sites:Copyright... Read More
Secret #1: How to write an incredible eBook!Copyright 2004 Bluedolphin... Read More
Are YOU ready for the eBook authoring adventure? Do you... Read More
Secret #7: How to create a mountain of sales using... Read More
Ebooks are part of the new frontier of cyberspace. They... Read More
How does this eBook writing process actually work for an... Read More
E-Book |