The True Purpose of a Tips Booklet

"My topic doesn't fit into a how-to tips format."

That comment shows up periodically, and did again this week. Even when a person has written a novel, there are ways to create a tips booklet that can help market that novel plus become its own new source of revenue. THOSE are the purposes of a booklet.

A booklet is a way for the reader to test out the information of the author, to see if it's something that leads to wanting more of what the author's got. It's a way to gently approach a topic that may be otherwise overwhelming or brand new. It's one format of the material, which can then be embellished, expanded, or otherwise modified by the author.

A booklet is NOT the consummate reference on a given topic. A tips booklet, in particular, is NOT a narrative philosophical statement or observation of something. It's a tips booklet, with how-to's in it.

Let's say you wrote a novel, set on a rural farm in midwest America, and you want to sell lots of copies of that novel, which common wisdom says is a challenge to do. One way to do it could be by writing a tips booklet about ways (tips!) to live a happy, fulfilling, and interesting life in rural America, or on a farm. That would certainly give the reader of your book more of a connection to what your book is about, wouldn't it, especially when you include some specific invitation that looks something like "for more about living on a farm in midwest America, you'll enjoy reading our book, "Life in a Corn Field."

Or you are interested in featuring the accomplishments of some noteable people of current or historical times. Instead of a treatise about them, it could be very useful to create a tips booklet that includes guidance based on what those people did to accomplish what they accomplished, for others to mirror in their own lives.

Once in a rare while there is a topic that simply does not lend itself to a tips booklet. It's usually something in science or math and focused on theory. It's at that moment you'll see a glaze come onto my face. Otherwise, let's talk about what your tips booklet is and can be.

Paulette Ensign has sold well over a million copies of her own tips booklet, "110 Ideas for Organizing Your Business Life," in four languages and various formats without spending a penny on advertising. From her San Diego, CA-based http://www.tipsbooklets.com, she assists individuals and groups transform their knowledge into tips booklets and other information products for marketing, motivating, and making money.

---

7 Secrets to Explode your eBook Sales! Part 5

Secret #5: How to build steady sales for years to... Read More

Stop Trying To Sell Your eBooks

Throughout the Internet there are many people who have written... Read More

Internet Marketing Online: 15 Smart Quick Ways To Profit From Ebooks

If you have an ebook, I can show you 15... Read More

How to Use eBook for Marketing and Promotion

There are innumerable ways to use ebooks to promote your... Read More

30 Truisms About eBook Authoring

The decision to author an eBook is a life-changing decision.... Read More

Top Ten eBook Mistakes and How to Correct Them

Did you know that you already have an eBook inside... Read More

Convert Productive Articles to Profitable eBooks

How many articles, reports and discussion papers have you written... Read More

Youve Got To Be Joking!

I don't know about you, but I get a lot... Read More

You Really Can Make A Fortune Off Of EBooks and Software Resale Rights

When I first considered online selling, I had trouble thinking... Read More

The REAL Info Products Secret and How to Get Out of the Cycle

Most "info-products" revolve around Internet marketing, and get rich quick... Read More

eBooks: With Courage and Patience, We Are Getting There

Just how do we make the "e" in e-books stand... Read More

Why Write an EBook?

It's not true that everything that has been said has... Read More

More Than An Ebook

The following in an excerpt from the E-Book of the... Read More

For Wannabe eBook Authors - 5 Key Questions

Are YOU ready for the eBook authoring adventure? Do you... Read More

Book Publishing for Entrepreneurs

There was a time when it was relatively easy to... Read More

Ebooks Are The BEST Form Of Advertising!

Ebooks are part of the new frontier of cyberspace. They... Read More

Use eBooks To Expand or Explode Your Business

As we discussed in an earlier article the advantages of... Read More

How To Protect Your eBooks From Piracy And Copyright Infringement!

eBooks, or electronic books, mean big business for all aspiring... Read More

6 Good Reasons For Writing An eBook

Electronic books also known as ebooks for short are one... Read More

Writing An eBook - The How To Guide

Whenever you're listening to one of the big names in... Read More

Invasion of the Amazons

The last few months have witnessed a bloodbath in tech... Read More

The Kolbrin ? Ancient Warnings of Modern Threats

The Kolbrin is a substantial Biblical-era wisdom text of immense... Read More

Just One Quick Question

Ever notice the number of times a client or prospect... Read More

Look How Easy It Is To Write Your Own eBook

What happens when you stumble across a promising market, idea... Read More

Top Ten Tips To Get Started Writing Your Book - Part 1

You are far more likely to successfully write and publish... Read More

Your First Step to a Digital Publishing Empire

The hardest part of writing is the first sentence. When... Read More

Who Really Wrote That Ebook?

The publishing world has never been more fun, and opportunities... Read More

Ebook Marketing: How To Succeed In Your Ebook Marketing Without Trying Too Hard

If you want to succeed in your ebook marketing, there... Read More

How To Rebrand Your eBook Using Active eBook Compiler

Complete all the pages for your eBook in HTML format.... Read More

Writing an eBook is Risk-taking Behaviour ? Choose to do it!

The choice to author a book isn't one that just... Read More

How To Bring In Your First $100,000 With Infoproducts

Can you really earn a living creating and marketing ebooks,... Read More

How to Harness the Power of Ebooks for the Benefit of Your Website!

Ebooks can be a powerful tool when it comes to... Read More

Using Internet Marketing E-books Helps With Business Issues

Using an Internet marketing e-book when starting a new home-based... Read More