Stop Trying To Sell Your eBooks

Throughout the Internet there are many people who have written ebooks, are writing ebooks or have produced other information products such as reports. No doubt, each writer wants to sell them. And many people have problems selling their ebooks. That's because they try too hard. Here's a different approach which will change the way you see what you do.

Firstly, let's take a look at the traditional book publishing business. An idea is turned into a series of words by an author. A team of people at the publishing company then take those words and fashion them into a book. Then a printing company takes the output from the publisher to produce the final copies. These printed volumes are then taken to a wholesaler who then delivers them to a retailer. A series of customers then buy the book (hopefully!).

Now, look closely at that process again. The customer is buying the book from the retailer. The person doing the selling job is the retailer - not the author. The author is the first part of the manufacturing process which allows the retailer to sell something. So as an ebook author you are not a retailer, you are in the manufacturing business. Manufacturers don't sell - retailers do. So, because as an ebook author you are a manufacturer, not a retailer, perhaps your sales would increase if you concentrated your efforts on the manufacturing process, rather than the selling process.

In the traditional publishing sector that's exactly what happens. The publishers work out which book formats are best for a target market, they deal with pricing issues and they arrange all of the promotion. They hand all of this on a plate to the retailers who then do the selling job. The same is true for cars. Almost no car manufacturer sells cars; dealers do. But the car manufacturer does all the research and promotion. They provide the dealers with the advertising, the brochures and the support they need to help them sell.

So, take these analogies into the ebook publishing business. What happens? Instead of ebook authors stopping their work at the end of the manufacturing process, they then try to be retailers as well. And then they wonder why they don't have many sales.

Here's a plan which works. Other ebook authors have demonstrated it time and time again. Stop selling your own ebooks - get other people to do that for you. On the Internet such retailers are called 'affiliates'. Most affiliate schemes do not result in sales. The ones that work adopt the model of the publishing industry or the car market. Here, the ebook author does all the promotion and provides affiliates with every support necessary to help them sell the books. So provide your affiliates with brochures, adverts, newsletters, articles - anything they can use to sell your books. The more you do for your affiliates, the better they will be at selling your books. And because there are more of them, you'll end up with far greater sales than you could achieve on your own.

Remember as an ebook author you are a manufacturer, not a retailer!

Graham Jones is a psychologist who has specialized in the way we use the Internet. He is an expert on information products and runs Infoselling.com where you can get a FREE report on how to sell your own infoproducts.

http://www.infoselling.com

---

Choose the Right Format for Your Ebooks

Choosing the right file format for your ebook is an... Read More

30 Truisms About eBook Authoring

The decision to author an eBook is a life-changing decision.... Read More

How to Write Your First Ebook

Writing your first ebook may seem like a daunting task.... Read More

Internet Advertising Solution: 18 Reasons Why Giving Away A free Ebook Can Help Heat Up Your Sales

Sometimes, you may have to give something away in order... Read More

Make Your Own E-book!

If you have a newsletter or knowledge you wish to... Read More

Ebook Marketing: How To Succeed In Your Ebook Marketing Without Trying Too Hard

If you want to succeed in your ebook marketing, there... Read More

Youve Got To Be Joking!

I don't know about you, but I get a lot... Read More

A Brief History of the Book

"The free communication of thought and opinion is one of... Read More

Your First Step to a Digital Publishing Empire

The hardest part of writing is the first sentence. When... Read More

Sell 100,000 eBooks By Letting It Be Read For Free?

Did you know that if just one person goes into... Read More

The Secrets to Writing Your Very Own Profit Pulling eBook!

I can guarantee that anyone can write an ebook. Everyone... Read More

The Kolbrin ? Ancient Warnings of Modern Threats

The Kolbrin is a substantial Biblical-era wisdom text of immense... Read More

How One eBook Author Writes eBooks

How does this eBook writing process actually work for an... Read More

How to Price Your eBook

You've written and compiled an ebook. Now you have to... Read More

7 Secrets to Explode your eBook Sales! Part 4

Secret #4: Creating passionate articles will explode your eBook sales!Copyright... Read More

Who Really Wrote That Ebook?

The publishing world has never been more fun, and opportunities... Read More

Are Ebooks Overpriced?

Who ever thought that one day books would not be... Read More

7 Secrets to Explode your eBook Sales! Part 7

Secret #7: How to create a mountain of sales using... Read More

How to Build and Sell your eBook at the Same Time

Why write an eBook? You want ongoing, lifelong multiple streams... Read More

10 Secrets to Write Your eBook Like a Winner!

You already have what it takes to write your first... Read More

3 Steps To Turning OK eBook Sales Into Unbelieveable Results!

Have you noticed that 90% of "How To" information about... Read More

You Really Can Make A Fortune Off Of EBooks and Software Resale Rights

When I first considered online selling, I had trouble thinking... Read More

Your First Step To A Digital Publishing Empire

There is only one way to climb a mountain -... Read More

Ebook Farming- A Definitive Guide to Your Ebook Creation (Ebook Review)

Why would you want to buy a book on writing... Read More

How to Protect Your Ebooks and Software from Being Stolen!

There are many systems that can lock your software or... Read More

Shorten Your Journey to Book Success with Teleclasses - Part 2

Are you an author who wants your book to be... Read More

Cash in on Your Expertise

Even though I've never met you, I know one thing... Read More

Reflection for Personal and Professional Development

Whatever you can do, Or dream you can, begin it.... Read More

Top Ten Tips To Get Started Writing Your Book - Part 1

You are far more likely to successfully write and publish... Read More

E-Book Writing Formats: How to Make the Words Flow

Nervous about writing your first e-book? Never fear. E-books are... Read More

Writing An eBook - The How To Guide

Whenever you're listening to one of the big names in... Read More

5 Sizzling Tips to Creating a Money Making E-book

5 Sizzling Tips to Create a Winning E-bookIf you have... Read More

Write Your eBook Fast: First Steps to Finishing Line

Why write an eBook?You want ongoing, lifelong multiple streams of... Read More