How do you decide to create a new speech? A new report? A net product? Most of us have an idea, then start to work on it. It's only when we are well into the creation phase that we determine whether or not it will sell.
By then, it's too late! We've put time and effort into the production. Either we don't want to "waste" that time and effort, so we go ahead with a product destined to lose money or we "scrap" an idea that we're just SURE could have been productive...if it only had time.
What if we reverse this "create, then market" paradigm? Let's determine FIRST if there is a market, then create the product the market wants. The Internet provides the ideal venue for this process because it's cost-effective to distribute your survey, and it offers quick turnaround for responses.
Your first step is to create a survey that you'll send to your target market. Your survey includes four parts:
1. Create a list of problems or issues that are typical of your target market. For the speakers market, for example, topics could include marketing materials, topic choice, product development, demo videos, office productivity, etc.
2. If appropriate, list several formats in which you can deliver the information. For example, as a speech, a special report, an audio CD, a videotape or a DVD.
3. List related questions. These could include:
a. How much would you pay for...
b. How likely would you be to...
4. Gather relevant information that could be useful now or in the future. These questions may be about the professions responding, types of computers or connections used, equipment available, etc.
When you've completed your survey questions, you'll need to decide on the technology you'll use to deliver the survey - and to gather the answers. You are more likely to get a higher response if you send your survey via email. However, that means you'll need to compile the responses manually. If you're looking for a small number of responses, email works fine. For larger surveys, use a web-based survey service. Zoomerang is one of the better-known services which offers both a free and a fee-based survey service.
As the last step in the Ask then Create system, invite people to participate in your survey. You can do this as a link from your website, in a pop-up window, or in an email message. You can increase the number of responses by offering a reward - a free article or report, a gift certificate, a copy of the results, an entry in a drawing, a donation to a charity. Be creative!
What's YOUR reward? You get an exact description of the problem your target market wants solved. You'll see how they want the information delivered, how much they're willing to pay for it, and how likely they are to purchase.
And THEN you create the ideal product.
To see a survey in action, visit http://www.Tech4Speakers.com/survey1.htm
Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com
When there is little time to go to the local... Read More
Secret #4: Creating passionate articles will explode your eBook sales!Copyright... Read More
1) Speed to market - One of the biggest problems... Read More
Did you know that you already have an eBook inside... Read More
Why write an eBook?You want ongoing, lifelong multiple streams of... Read More
Here's a fast, easy list for you. Use it as... Read More
You are far more likely to successfully write and publish... Read More
If you write and publish eBooks, sooner or later youwill... Read More
In pursuit of a paid model for content, many businesses... Read More
The following in an excerpt from the E-Book of the... Read More
If you have a newsletter or knowledge you wish to... Read More
You will often find me with my head in a... Read More
Electronic servicing is, as they say, a "growth industry". With... Read More
Times are hard today! Though the economic data would indicate... Read More
Setting up a Neighborhood Mobile Watch Program in your community... Read More
Sometimes, you may have to give something away in order... Read More
If you promote an ebook, then you must learn these... Read More
Ebooks are part of the new frontier of cyberspace. They... Read More
I can guarantee that anyone can write an ebook. Everyone... Read More
Can you encounter the number of times where a Credit... Read More
Why write an eBook? You want ongoing, lifelong multiple streams... Read More
Here's a really simple way... to start your own business... Read More
Here's a fast, easy list for you. Use it as... Read More
It's so tempting to write ebooks yet again, on "How... Read More
Did you know that you already have an eBook inside... Read More
A friend put the story of his life as a... Read More
As you might have heard, the Internet is all about... Read More
Can you really earn a living creating and marketing ebooks,... Read More
You already have what it takes to write your first... Read More
There was a time when it was relatively easy to... Read More
What happens when you stumble across a promising market, idea... Read More
"The free communication of thought and opinion is one of... Read More
I tell you now the first e-book I ever wrote... Read More
Ask any internet marketing "guru" and they will tell you... Read More
Throughout the Internet there are many people who have written... Read More
Most people at one time or another have said to... Read More
How does this eBook writing process actually work for an... Read More
All well known experts have agreed that informational products especially... Read More
Can you encounter the number of times where a Credit... Read More
Why would you want to buy a book on writing... Read More
Why would you want to take on such a task?A... Read More
The decision to author an eBook is a life-changing decision.... Read More
The ebook revolution is here! The Internet now makes it... Read More
Giving away free bonuses is one well tested website promotion... Read More
The most powerful word in the marketing dictionary is made... Read More
You are far more likely to successfully write and publish... Read More
If you have an ebook, I can show you 15... Read More
Here's a fast, easy list for you. Use it as... Read More
EBooks have a number of benefits over the traditional book.... Read More
Secret #1: How to write an incredible eBook!Copyright 2004 Bluedolphin... Read More
A big part of knowing how to write and sell... Read More
eBooks, or electronic books, mean big business for all aspiring... Read More
When I first considered online selling, I had trouble thinking... Read More
Ever notice the number of times a client or prospect... Read More
A novel re-definition through experimentation of the classical format of... Read More
Who ever thought that one day books would not be... Read More
Setting up a Neighborhood Mobile Watch Program in your community... Read More
Starting an Online business today is pretty easy and it... Read More
It's not true that everything that has been said has... Read More
Complete all the pages for your eBook in HTML format.... Read More
You are not alone. Tons of people are nervous that... Read More
If you enjoy explaining how something is done step by... Read More
If you want to succeed in your ebook marketing, there... Read More
Secret #6: Creating momentum and identity through Book Sellers!Aho99% of... Read More
When there is little time to go to the local... Read More
There are many authors who have made a killing with... Read More
E-Book |