An e-book is a single, unique product. It's unique because no 2 authors can write exactly the same book since it will contain each author's own knowledge, personal experiences and other things not known to the other.
When you have a single, unique product, you can sell it directly off your SINGLE-PAGE web site. You want this page to focus on selling this single product. There'll be NO other links on this page except to your ORDER FORM.
Your main objective is to make the Prospect do one thing and one thing only - DECIDE whether to buy your product or not.
To achieve this goal, your web site will answer 4 simple questions in your Prospects' minds:
1. Why should I buy this PRODUCT in the first place?
======================================
Show the BENEFITS that will go to HIM if he does.
He doesn't care what you think of it. He only cares what he can get out of it. If the benefits listed don't appeal to him, you'll have no sale. It doesn't matter how well you answer the next 3 questions if this first question is not answered.
If you've done a good job here in his mind, he'll then ask the next question.
2. Why should I buy it from YOU?
===============================
If your product appeals to him, why should he buy it from you and not somebody else with a similar product?
You can do this by:
a) Demonstrating that YOUR product is really different
======================================
Describe some of your contents that you know are not in your competitors' books. If it's different enough, you have a higher chance of being chosen.
b) Proving that you have CREDIBILITY
======================================
Show your experience and qualifications. You can also include testimonials from your previous customers. Verifiable testimonials (those with web site addresses) have greater weight than those that simply states some initials and a place (for example, "J.R., Texas").
3. Why should I PAY you what you want for it?
========================================
Prove to your Customer that your product is worth $1,000 to me, and I may pay $1,000 for it. However, tell me that you're willing to accept only $50 for it, and your customer's buying decision has just become easier.
This is called the "bargain" factor - and it's used all the time by savvy Internet Entrepreneurs. Of course, the VALUE your Customer is getting MUST be what you said it is, otherwise it wouldn't work.
4. Why should I buy it NOW?
==========================
This is the final hurdle. Your Customer must be compelled to act NOW. If there's no urgency to buy from you when he's at your web site, he'll likely take his time to decide. He'll think, "I'll come back to this site later" - but almost always he won't. This is the case because there are usually other more important things occupying his mind than the thought of buying your book from you.
When he leaves without buying, you'll usually have lost him as a Customer. Thus pressuring him to act WHILE he's at your web site will increase your conversion rate.
=======
SUMMARY
=======
Your Killer Sales Letter must answer the above 4 questions very well for you to have any chance of a sale.
If you can't write, or have no product to sell, or have no programming or web designing or technical skills necessary to put up your Internet Business selling your own product - why don't you buy "Sen Ze's Mini-Encyclopedia of Low-Cost, High-Profit Internet Business Models"?
It comes with Master Resell Rights (thus you have an INSTANT PRODUCT) plus the Killer Sales Letter plus all other materials you need to help you set up your own Internet Business quickly (there's NOTHING for you to write for your web site)!
Click below NOW and be in business very soon after that. Sell just ONE copy and you've made back your investment!
Warm Regards,
Sen Ze
![]() |
|
![]() |
|
![]() |
|
![]() |
The following in an excerpt from the E-Book of the... Read More
Why write an eBook? You want ongoing, lifelong multiple streams... Read More
As we have all heard time and again (and it's... Read More
Setting up a Neighborhood Mobile Watch Program in your community... Read More
It's so tempting to write ebooks yet again, on "How... Read More
You can often dramatically increase your E-Book salesby making a... Read More
Conceptualizing a profitable idea and formulating a marketing plan to... Read More
You are not alone. Tons of people are nervous that... Read More
Why would you want to take on such a task?A... Read More
Electronic books ? that is books you read on the... Read More
After battling the sea for nine years, it's time to... Read More
You are far more likely to successfully write and publish... Read More
As we discussed in an earlier article the advantages of... Read More
Well designed professional looking e-book covers do much, much more... Read More
Can you encounter the number of times where a Credit... Read More
When I first considered online selling, I had trouble thinking... Read More
In pursuit of a paid model for content, many businesses... Read More
Times are hard today! Though the economic data would indicate... Read More
How To Turn Your Talks or Articles into Books, eBooks,... Read More
EBooks have a number of benefits over the traditional book.... Read More
Everywhere you go on the Internet, you will find some... Read More
The decision to author an eBook is a life-changing decision.... Read More
I don't know about you, but I get a lot... Read More
You already have what it takes to write your first... Read More
Complete all the pages for your eBook in HTML format.... Read More
eBooks, or electronic books, mean big business for all aspiring... Read More
If you enjoy explaining how something is done step by... Read More
Writing your first ebook may seem like a daunting task.... Read More
The hardest part of writing is the first sentence. When... Read More
Are you an author who wants your book to be... Read More
There are a myriad of free information products on the... Read More
A friend put the story of his life as a... Read More
Here's a really simple way... to start your own business... Read More
Setting up a Neighborhood Mobile Watch Program in your community... Read More
Whatever you can do, Or dream you can, begin it.... Read More
Ebooks are fairly easy to produce, and their production cost... Read More
Times are hard today! Though the economic data would indicate... Read More
Complete all the pages for your eBook in HTML format.... Read More
Did you know that you already have an eBook inside... Read More
If you enjoy explaining how something is done step by... Read More
Are YOU ready for the eBook authoring adventure? Do you... Read More
The choice to author a book isn't one that just... Read More
You already have what it takes to write your first... Read More
E-books are one of the most beneficial and easiest ways... Read More
A big part of knowing how to write and sell... Read More
Secret #1: How to write an incredible eBook!Copyright 2004 Bluedolphin... Read More
"The free communication of thought and opinion is one of... Read More
Using an Internet marketing e-book when starting a new home-based... Read More
Free has a magical property of attracting even the most... Read More
Free Information Products inundate the web these days. eBook performance... Read More
In pursuit of a paid model for content, many businesses... Read More
Goals begin behaviour, consequences maintain behaviour!IntroductionIt is ESSENTIAL to set... Read More
Do you think there is a difference between someone who... Read More
If you have an ebook, I can show you 15... Read More
You are not alone. Tons of people are nervous that... Read More
Most "info-products" revolve around Internet marketing, and get rich quick... Read More
Writing your first ebook may seem like a daunting task.... Read More
An e-book is a single, unique product. It's unique because... Read More
The Kolbrin is a substantial Biblical-era wisdom text of immense... Read More
Nervous about writing your first e-book? Never fear. E-books are... Read More
Why would you want to take on such a task?A... Read More
Conceptualizing a profitable idea and formulating a marketing plan to... Read More
After you've gotten in the groove of turning out articles... Read More
A novel re-definition through experimentation of the classical format of... Read More
There are a myriad of free information products on the... Read More
"My topic doesn't fit into a how-to tips format."That comment... Read More
E-Book |