Using Ebooks As A Highly Effective Marketing & Promotional Tool

Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess. For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it!

You don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software. Additionally, ebooks are easily and rapidly distributed online.

They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type. Ebooks are also immediately obtainable.

You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward.

The potential is virtually limitless. Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book.

All that an ebook require is a writer and appropriate software. Figure out your market, write your book, post it on your web site, and with the right business savvy, your audience will come to you. Finally, you have creative control over your ebook.

You don't have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your web site. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure.

Blow your competition away by inserting the disc into your sales packages. The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives.

By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation. Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all.

You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleability of your ebook, and make adjustments as necessary until the orders start pouring in.

Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by accepting some of the articles and using them to promote your product.

You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers. No other medium has this kind of flexibility and ability for expansion.

Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

Nancy P Redford shows you how to Take Online Payments for any web site without a costly merchant account. Stay safe on the Internet by getting wise to Online Scams and Shams. Plus get some of the best business tools and resources for your home-based business here at: http://www.miriadz.com

---

How eBooks Can Be Used As An Online Business

Times are hard today! Though the economic data would indicate... Read More

20 Ways To Profit With Free eBooks

My habit of collecting every free eBook I could lay... Read More

(Emerging) Books

A novel re-definition through experimentation of the classical format of... Read More

30 Truisms About eBook Authoring

The decision to author an eBook is a life-changing decision.... Read More

10 Ways To Make Money With eBooks

Ask any internet marketing "guru" and they will tell you... Read More

An eBook Publishers Dilemma: Should I Use PDF or Exe Format?

If you write and publish eBooks, sooner or later youwill... Read More

How Using A Drop Capital Increased My Ebook Sales By 40%

You will often find me with my head in a... Read More

How To Get Your Article or Ebook Started Fast... Time Saving Tips To Get Your Writing Moving..

As we have all heard time and again (and it's... Read More

7 Secrets to Explode your eBook Sales! Part 6

Secret #6: Creating momentum and identity through Book Sellers!Aho99% of... Read More

Lets Get One Thing Straight About Being A Published Author

Just for fun, evaluate the following statement:"Most people want to... Read More

7 Secrets to Explode your eBook Sales! Part 1

Secret #1: How to write an incredible eBook!Copyright 2004 Bluedolphin... Read More

7 Secrets to Explode your eBook Sales! Part 7

Secret #7: How to create a mountain of sales using... Read More

20 Questions To Ask Before Creating An eBook

1. What will be the title of your ebook and... Read More

Why eBooks Are The Most Overlooked Path To Online Prosperity

The ebook revolution is here! The Internet now makes it... Read More

Internet Business Model For Selling A Single, Unique Product

An e-book is a single, unique product. It's unique because... Read More

Online Promotion: 20 Phenomenal Tricks To Sky-rocket Your Traffic And Sales With eBooks

There are many authors who have made a killing with... Read More

Who Really Wrote That Ebook?

The publishing world has never been more fun, and opportunities... Read More

The Advantages Of Being An e-Book Writer Or Publisher

All well known experts have agreed that informational products especially... Read More

Self-Publish Your Ebooks Through ClickBank

There was a time when ebook publishing was seen as... Read More

Your First Step To A Digital Publishing Empire

There is only one way to climb a mountain -... Read More

The True Purpose of a Tips Booklet

"My topic doesn't fit into a how-to tips format."That comment... Read More

Reflection for Personal and Professional Development

Whatever you can do, Or dream you can, begin it.... Read More

Ebooks Are The BEST Form Of Advertising!

Ebooks are part of the new frontier of cyberspace. They... Read More

How To Bring In Your First $100,000 With Infoproducts

Can you really earn a living creating and marketing ebooks,... Read More

Internet Marketing - How to Write Your Own E-book

I tell you now the first e-book I ever wrote... Read More

3 Powerful Types of eBooks That You Can Sell Online

A big part of knowing how to write and sell... Read More

Ebook Marketing: 20 Checklist For eBook Creation

If you promote an ebook, please pay attention to these... Read More

How to Build and Sell your eBook at the Same Time

Why write an eBook? You want ongoing, lifelong multiple streams... Read More

E-book Security Anxiety

You are not alone. Tons of people are nervous that... Read More

Simple Way To Become An Information Entrepreneur

Do you think there is a difference between someone who... Read More

Top Ten Tips To Get Started Writing Your Book - Part 2

You are far more likely to successfully write and publish... Read More

Electronic Publishing Explained

An eBook is basically a document in the form of... Read More

Shorten Your Journey to Book Success with Teleclasses - Part 2

Are you an author who wants your book to be... Read More