Many people find it really hard to write for business and marketing purposes about themselves and/or their product or service ? much harder than it is to write about someone or something else. If that sounds familiar, read on; in this article professional business writer Suzan St Maur shares her... Read More
1. Combine Emotion and LogicConsumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and you've made a sale. It isn't until after the sale that... Read More
I believe some people create and publish websites for the sole purpose of tormenting their visitors. Browsing various websites and navigating the Web can often be like trying to read on an airplane while a kid kicks the back of your seat and the baby next to you alternates between... Read More
It is possible for small companies and individual business people to cut costs without sacrificing quality. Keep these 10 budgeting tips in mind when purchasing goods and services.1.) Buy in bulk, but compare prices.Sam's Club and Costco cater to small businesses and have good deals on bulk-packaged items. Know the... Read More
At Macquarie University in the early '90s, three Australian early childhood education majors, Murray Cook, Greg Page, and Anthony Field, decided they had an urge to dress up in brightly colored red, yellow, and blue (respectively) costumes that look like the uniforms on the original "Star Trek" series. It wasn't... Read More
How do you focus on your urgent e-mail and organize the rest for your review? Think about how you handle your paper mail. You probably sort your paper mail quickly before you read it to figure out what to look at first, what to read later, and what to throw... Read More
1. Use subheads throughout your ad copy.Subheads are great to use to break up your long ad copy. Your subheads will keep your visitor's interest in your marketing copy and help you to break up your information into short manageable chunks.Your subheads should act like your headlines. Use your subheads... Read More
Positioning Your Company for Debt Financing:There was a time in the old days when going to the bank was the only way to get outside capital for your business. These days with the explosion of raising equity investment, many of the guidelines for running a company have been revolutionized. Unfortunately... Read More
It has been said you can lift the Rock of Gibraltar if you have a fulcrum point and long enough lever. When we refer to "financial leverage" we are talking about the same principle. If you buy a business building for $100,000 with $5,000 down, this is using leverage... Read More
Which one are you? An effective IT project manager, able to deliver software on time, according to specs, and within budget, or someone referred to by your peers as a project mangler? Find out with these Top 10 Signs You're a Project Mangler.10. Your .mpp attachments are considered to be... Read More
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