Networking is probably the best way to build a profitable business, or sales pipeline over the long term. Many of us understand the value of networking, but we don't always know the best way to go about it. Here are 10 simple tips that will help you maximize the effectiveness of your networking efforts.
1. Build Relationships not Stacks of Business Cards
Networking is not a contest to see who can collect the most business cards. It's about building great relationships. Walking around an event forcing your business cards on other people is not going to help you to build any of those relationships. Spend your time at a networking event really getting to know the people you're talking to.
2. Think Quality not Quantity
The next time you find yourself at a big business after hours try to get to know a small number of people. The number isn't important, it may be 3, 5 of 10 depending on the length of the event. It might even be 1 or 2. What's important is focusing on a few people as you begin a quality relationship. You'll be remembered for having spent the time to get to know them.
3. Listen!
When you're spending time with people make sure you're listening. Don't let yourself get distracted or watch for the next person you'd like to meet. Pay attention to that 1 person in front of that you're talking with now. What you're listening for is unique information about them. You also want to pay attention for ways that you might be able to help them. This is your key to reconnecting with them again.
Listening also means you should be using your ears more and your mouth less. The best way to do this is by asking questions. By asking questions the times that you are talking will really be about them. Dig deeper into who they are, what drives them, what they're passionate about, what's important to them besides business.
4. Smile
You'll come across as a much nicer and more approachable person if you smile. It's a very simple tip and it works!
5. Don't Judge a Book by its Cover
Do not ever write anybody off! Even if you've spent some time listening to someone, and you don't think they're important to you be polite when you decide to move on. You never know who people really are or who they might become. I've heard too many stories of people who weren't in a position of power and someone was rude to them. Later when those people find themselves at the top they don't forget about those who had written them off. People have very long memories. Treat everyone with respect. Each person you meet is not just a job title. They're all people, and are all important.
6. Follow-up
This is probably the most important step of all. Even if you spent 30 or 40 minutes getting to know someone at a networking event they probably won't remember who you are 3 weeks later. You must follow-up! A phone call, an invitation to coffee or lunch, a handwritten note, even an e-mail. It doesn't really matter how, just that you do. When you do follow-up make it personal and about them. Sending a form letter and your brochure is not going to work. This is why a phone call or a hand written note is probably best. Make it all about them and you'll be remembered.
Following up is not something that you do once. This is something you need to do on a regular basis with every person in your network. Continue to solidify the relationships you've started building.
7. Give, Give, Give
Successful networkers know that giving is more important than receiving. The more people you help, the more you'll get in return. It's also the best excuse to follow-up with someone. If you've listened carefully to what they had to say you should have found a couple of ways that you can help them. It doesn't have to be something grandiose. It can be as simple as sharing a free resource that you've found online, or referring them to someone else in your network that can help them solve a minor problem.
The more you give the more you'll get, and the more you give the better you'll get at it. You'll see opportunities to help people all the time. That's when networking really gets fun!
8. Have Fun!
Don't take networking or yourself too seriously. Enjoy the time you spend getting to know people. You'll find networking to be a lot easier if you're having fun.
9. Do What You Say You're Going to Do!
All the networking in the world won't make a difference if you aren't a man or woman of your word. One of the great benefits of networking is that you'll get the inside scoop on a lot of things. This will be disastrous if you don't have total integrity in all that you do. Fortunately it works the opposite way as well. If you consistently make good on your promises people will remember that, and tell others. Word will spread about what you've done.
10. Commit
The hardest part about networking is being patient. It will work if you commit yourself to doing it consistently over a long period of time. You probably won't get results right away, but when they do start coming look out! As a marketing strategy networking is a long term undertaking. Look around at those that have been doing it for an extended period of time. 9 times out of 10 times they're successful. If you ask them if they'd do it again they'll all tell you yes!
11. Go the Extra Mile
Whenever you can, give people more than they expect. You'll soon be getting all the referrals you need, and great word of mouth will spread far and wide. Happy networking!
Scott Ingram is the founder of NetworkInAustin.com, a networking resource for networkers in Austin, Texas who use networking as a business development and marketing strategy. He also posts regularly to his blog: Business Networking in Austin. When he's not out building relationships at Chambers of Commerce, the Rotary Club, and numerous other business associations and networking groups Scott is busy spending time with his beautiful wife Emily. They are currently expecting their first child, a baby girl.
As a counselor, therapist or healing professional (massage therapist, physiotherapist,... Read More
Do your remember when you first ventured out in the... Read More
It has been said you can lift the Rock... Read More
Please don't think I am calling you a "moron" to... Read More
Which one are you? An effective IT project manager, able... Read More
1. Admit there is a problem.The very first step in... Read More
The term "junk mail" is a well-known term. To... Read More
Viral Marketing is allowing people to giveaway and use your... Read More
Not having a business card is as bad as using... Read More
I have some good news and I have some bad... Read More
Imagine if you were going to address a stadium full... Read More
Skilled workers of every age have prized their tools. I... Read More
You need sales and you wanted them yesterday. Here are... Read More
As the holiday season starts to settle in, the workload... Read More
Hey, as hard as this may be for you to... Read More
Use the checklist below to make sure your article, tip,... Read More
Having business partner or planning to start a business with... Read More
Gas prices continue to go through the roof and increased... Read More
So how do you eliminate your competition without bloodshed? You... Read More
You have seen their ads and you may have wondered... Read More
I believe some people create and publish websites for the... Read More
Does your business have a money tree you can shake... Read More
The Internet is a fast growing medium, trancending the personal... Read More
Let's put to rest the fallacy that success, in sales... Read More
Getting focused on what you want to achieve and creating... Read More
How do you focus on your urgent e-mail and organize... Read More
A lot of people are insecure about buying something or... Read More
In Jack Canfield and Mark Victor Hansen's original "Chicken Soup... Read More
From an employee's perspective, management often conducts itself in ways... Read More
Cross cultural differences can and do impede upon communication and... Read More
If you are thinking of starting a new business, or... Read More
Looking for a manufacturer or supplier of home furnishings in... Read More
1. Great Things Take Time ? Three years passed between... Read More
Skilled workers of every age have prized their tools. I... Read More
Attraction marketing is about making a customer for life not... Read More
I believe some people create and publish websites for the... Read More
From an employee's perspective, management often conducts itself in ways... Read More
Ever lost a sale you thought was in the bag?... Read More
Cross cultural differences can and do impede upon communication and... Read More
So many people I worked with said they got more... Read More
1. Outsource what takes you too long to doWhen you... Read More
Positioning Your Company for Debt Financing:There was a time in... Read More
Almost daily, newspapers, business magazines, radio and television carry reports... Read More
Getting focused on what you want to achieve and creating... Read More
Authors/publishers are great at getting their books written. Entrepreneurs know... Read More
Your business card is a valuable piece of real estate... Read More
Seven Reasons Why Training Doesn't Produce the Desired Results and... Read More
Looking for an old friend? Want to know if your... Read More
Cash is king-so they say. If you work for yourself... Read More
The term "junk mail" is a well-known term. To... Read More
Studies have proven that there is one reason why people... Read More
Are the endless lists of Top-7's and Top-10's taxing your... Read More
Ten Tips for Staying ConnectedMany of my business clients tell... Read More
Email etiquette is the key to help calm down anxious... Read More
At Macquarie University in the early '90s, three Australian early... Read More
What is a niche business? A niche business is one... Read More
1.) Brainstorming for an idea - You must select what... Read More
As a counselor, therapist or healing professional (massage therapist, physiotherapist,... Read More
Authors/publishers are great at getting their books written. Entrepreneurs know... Read More
Viral Marketing is allowing people to giveaway and use your... Read More
If you are like me, you are living some distance... Read More
In my career, I have had a total of 3... Read More
Do you plan events for the corporate world like product... Read More
In building and runnng an independent private practice or small... Read More
This is a quick checklist of a few things that... Read More
Only one of every 5 businesses makes it to its... Read More
Top Quick Tips |